Thanks to smart buying and front of store placement, newsXpress members are enjoying success with the AFL and NRL Beanie Kids stands. Placed next to each other creates a noticeable display often appealing to the same shopper.
Even in markets where one or the other of the high-profile codes is not the main code the beanie Kids are selling well. They are being purchased by collectors as well as others buying for family and friends who are fans.
The success of the AFL and NRL ranges speak to the power of the Beanie Kids brand at special interest times as well as their value at introducing people to Beanie Kid collection … they are wonderful opportunity for newsXpress members to educate shoppers to this collector opportunity.