Corporate store newsXpress Knox has taken a non-traditional approach to Back to School in the last week with this healthy lunchbox and drinking bottle display facing into the mall. While there are plenty of school supplies available in-store, we are using this colourful range from Crocodile Creek to attract shoppers to the store. As the only outlet at Knox City with this range, we wanted to show off a product-based point of difference.
Capped with our newsXpress Back to School poster, we are making back to school more about fashion and healthiness – two messages often lost in the usual Back to School sales pitch.
