The digital photo keyrings we have in our exclusive Merry Giftmas catalogue are proving to be a huge hit in newsXpress locations across Australia. Competing with the likes of Harvey Norman, newsXpress members are reporting sell outs two and three times over. Thousands of sales attest to the success of this product and further prove the value of a professional merchandise team negotiating great group deals.
While some photo keyring sales are as a result of the catalogues delivered to homes around newsXpress locations, other sales are on impulse by shoppers in store for another purpose.
The newsXpress visual merchandising strategies have helped make these photo keyrings a tremendous success for our members and for our partner supplier.
The other aspect of the photo keyring success is that it is further evidence of our success in focusing on brands and using the buying power of our national group to show that we are competitive retailers. This is a goal of newsXpress, to position our offer differently to traditional newsagencies which are not known for being price competitive or as brand focused.
newsXpress is proud to be innovating for its members and helping deliver a better Christmas season.