newsXpress has created a new campaign for the newsagency, Back to Work. This will launch to consumers in January toward the end of our 2010 Back to School campaign. Back to Work is built around trusted brands across several key product categories. A key driver for the campaign will be the competition which offers a Toyota Yaris to one lucky newsXpress customer. newsXpress is grateful to the support of suppliers, Toyota and its members for enabling us to deliver such an excellent prize for this truly innovative new season.
This is the newsXpress difference. New marketing opportunities around quality branded product delivered in store for competitive prices. If newsagents want deals they should consider newsXpress – the complete package deal of Back to Work (good product, good prices, out of store marketing and an excellent national prize) makes for a compelling story for newsagents wanting to build their business.
Our Back to Work offers will also be supported on newsXpress Radio, our own live in store radio network, as well as though a letterbox campaign to homes and offers around all participating newsXpress stores.