As the main sponsor for the day newsXpress Village received saturation advertising on radio, television and in the newspapers leading up to race day. The day attracted over 3,000 festive race goers in their traditional racing finery and a beautiful winter day weather wise ensured everyone had a fantastic time. Troy Ross, owner of newsXpress Village was on hand to give a short speech and present the pewter trophy and winners blanket to Black Gelding, Flying Start out of Legendary racer Testa Rossa.
Troy was further excited by the prospect that the main entrance to the Mackay race track will now be permanently renamed the ‘newsXpress Village entrance’. It was by all reports a brilliant day and a perfect application of local area marketing to increase your brand awareness.
A beaming Troy Ross stands alongside a victorious ‘Flying Start’ in the photo above.