Since leaving newsink, Paul Blunden’s ink and technology sales have sky rocketed. Not only is he selling more ink cartridges but his media, technology and allied stationery has gone up as a result. Not only is he cheaper than the majors the impact is lifting the traffic to the store.
Marketing is key to Paul and newsXpress Orange’s ink success. By embracing HOT ink! and driving his sales the whole team is confident in this ‘new money’ category and the store is reaping the rewards. www.hotink.com.au