new moon merchandise in Glendale

img_0016.JPGnewsXpress Glendale is having good success with new moon merchandise sourced through newsXpress preferred suppliers.  The new moon branded calendars, board game, jewellery, posters and trinkets are all selling from the great in-store display.  Even a week after the new Twilight movie opened, new moon merchandise is popular.

The newsXpress merchandise team started work on new moon products many months ago and the latest sales data suggests that their efforts are paying off for newsXpress members.

newsXpress campaign drives traffic

giftmas_catalogue.JPGThe Merry Giftmas campaign launched by newsXpress several weeks ago is driving incremental traffic to participating locations.

We are receiving reports from newsXpress members telling us of new customers coming in with the items they want circled in our catalogue – making for easy sales.

The books in the catalogue are very popular as are the digital photo frames, Twilight merchandise and a range of Kris Kringle gifts.

The catalogue has been sent to thousands of homes around each participating store.

This type of external marketing based around compelling branded offers is key to building traffic, driving brand recognition and extending the efficiency of the shopping basket.  It is another way newsXpress is differentiating its retail channel.

‘Fast’ Ed cooks for newsXpress Mackay

006.jpgnewsXpress Village Mackay, part of the Pacific Magazines Top 500 club, achieved the biggest sales uplift for the June, July and August 09 issues of Better Homes and Gardens.  Their prize was a dinner for themselves and ten friends prepared by ‘Fast’ Ed Halmagi from the Better Homes and Gardens TV show.

Troy and Gillian Ross ought to be very proud of their achievements.  The Daily Mercury in Mackay published a story and photo about their win yesterday – giving their business even more exposure.  It is great celebrating success such as this!

Their sales uplift achieved by newsXpress Village Mackay, off the back of already excellent sales, was achieved through proactive in-store engagement with the title as well as newsXpress marketing initiatives.

Professional newsletter from newsXpress

nx_newsletter_december.jpgnewsXpress has made available another professional newsletter for its members to customise and print locally.  The December INSTORE OFFERS newsletter promotes Hallmark Christmas sound cards, the new moon board game, Scotch gift paper cutters, our digital photo key ring special offer, Christmas magazine gift packs and our excellent 2010 calendar range.

The newslatter is truly innovative in the newsagency channel in that it represents the professionalism and buying power of a national group with the local connection of personalised store details.

Placed out the front of newsXpress locations, this newsletter is helping newsXpress members drive traffic and sales.  We have received excellent feedback of how the newsletter is working well on these fronts.

This INSTORE OFFERS newsletter is another example of newsXpress innovation.  It is provided to our members free each month.

Dressing for Back to School

nx_bts_dec09_price.JPGIn addition to providing marekting brochures for newsXpress locations which want to promote Back to School this side of Christmas, we have also provided material for use in-store to promote the prices of the brand name product.

The professionally produced shelf talkers visually connect with the brochures and other material, they complete the story which is newsXpress back to School 2010.

Our team has taken care to show the brands supporting us and which our stores support in this campaign.

Our Back to School campaign is designed to compliment the GNS back to School campaign

Sorted by hiPP in more newsXpress locations

frank_sorted.JPGMore newsXpress locations are installing the Sorted range from hiPP.  There are three planogram sizes for this excellent home office / organisation product.  As the photo from one of our stores shows, the planogram looks professional and neatly fits a good range of product.

We like the Sorted range because it takes us into new product categories – yes, this range is about more than one product category.  Sorted  broadens the appeal of newsXpress locations and gives existing customers more products with which to extend their shopping.  This is a great basket efficiency story.

newsXpress is pleased to have introduced the Sorted range to the newsagency channel.

newsXpress Maryborough (VIC) merchandises well

rimg0223.JPGnewsXpress Maryborough in Victoria is using the newsXpress supplied 2010 calendar and Merry Giftmas posters to dress the store and promote these two newsXpress exclusive offers.  The result is a bright and enticing in-store story.

By embracing the newsXpress collateral, newsXpress Maryborough is able to present a professional and exciting pitch for categories which most newsagents treat in a more traditional way.  The result is shown in sales.

We have stores in the city and country towns, in big shopping malls and tiny high street situations using our Christmas and calendar marketing collateral with great effect.

newsXpress Eli Waters at the new moon opening

nx_eliwaters_tw.JPGnewsXpress Eli Waters was invited by their nearby cinema to operate a Twilight merchandise business in the cinemas as part of their opening celebrations for the new moon movie last week. The display of newsXpress sourced merchandise generated good sales on the night and follow up sales in the shop days later. The initiative was reported on TV with Alan from newsXpress Eli Waters featuring in the story.

Initiative like this is great for newsXpress members and for our brand nationally.

Supporting Movember

rob_henderson_movember.JPGRob Henderson, our National Merchandise Manager, is supporting Movember with his Mo. Rob is doing this in support of The Eastfield cricket club with whom he plays and to raise awareness of prostate cancer during November. The majority of players are growing or have grown facial hair to raise the awareness of the campaign.

If you’d like to support Rob’s fundraising efforts, please click here.

newsXpress Singleton Heights’ award honoured

647181.jpgThe Singleton Argus has a good story in the latest issue about newsXpress Singleton Heights being announced co-winner of the newsXpress Retailer of the Year Award at our National Conference in Melbourne last month.  In the article, Jarryd Moore, co-manager of the business, credited the team and explains what drives them evolve the business:

Our staff have been keeping up with the trends and without their willingness to embrace the new things we take on board, we could not deliver such a terrific customer service.

With such a large number of competitors, and not just newsagencies but other stationary suppliers, we have to maintain good prices and cater for everyone.

It’s about changing things up, introducing new things and trying things even if they sound a bit out there to begin with.

newsXpress presents many opportunities for members to drive better traffic and better margin in their businesses.  Those who embrace these opportunities are doing very well in building healthier businesses.  They show the newsXpress difference at work.

Photo credit: The Singleton Argus

O’BON planogram at newsXpress Leongatha

nx_leongatha_obon.JPGnewsXpress Leongatha has launched the environmentally friendly O’BON range. Following the newsXpress recommended planogram, they have an excellent range of sugar cane pulp journals and folders as well as pencils made from recycled newspapers. Through the O’BON planogram, newsXpress Leongatha is promoting a good environmental story, educating consumers, demonstrating a point of difference and driving good business as a result.

Early Back To School campaign

dsc00437.JPGnewsXpress gives its members the option of when they want their Back To School campaign kicks in. For some, that is about now. This is why we have provided back To School brochures and other collateral to these members. They are chasing orders for the 2010 year prior to the end of this year. Our Back To School catalogue continues the newsXpress commitment to brands with UHU, O’BON, Maped, Artline, uni, Post-it, Canson, Pentel and Crayola all well represented.

The newsXpress Back To School catalogue also offers twilight themed product – because we recognise that school is not all about work and no play.

Obon planogram makes the green story easy for newsXpress

obon_planogram.JPGRanging the Obon green stationery products is easy for newsXpress members thanks to the work between Obon and our merchandise team on planograms for a variety of situations.  Sales reported by members across the country tell us that the combined effort is working well. newsXpress is proud to have launched Obon in the newsagency channel.

newsXpress Leongatha launches new sorted range

nx_leongatha_sorted.JPGThe sorted range from hiPP has been introduced by newsXpress Leongatha to extend their home office / organisational products range. newsXpress is proud to be working closely with hiPP on the introduction of this new range of products to the newsagency channel.

Our merchandise team saw early on the value leading newsXpress members into a new product niche. newsXpress Leongatha, terrific business innovators, did not take much convincing to embrace the sorted range.

newsXpress locations introducing sorted from hiPP are doing so following a planogram developed to professionally and efficiently represent the whole range.

newsXpress Christmas catalogue out now

newsxpress_giftmas.JPGnewsXpress has delivered hundreds of thousands of catalogues to homes around newsXpress locations participating in our Merry Giftmas Christmas promotion.

In addition to catalogues, stores have been provided with A1 double sided colour posters and price tickets – promoting catalogue items.

The range of professional collateral provided by newsXpress is a further example of the care we take to help our members tell a complete story for key seasons such as Christmas.  From the brochure in the letterbox to the price ticket in front of a promotional ietm, the visual connection is consistent and enticing.

newsXpress Pakenham in the news

newsxpress_pakenham.jpgnewsXpress Pakenham made the pages of their local newspaper with a story about a great competition win for a customer.  Melanie Smith won the full Harry Potter chess set valued at $462.  Rowan and Dianne Higgon at newsXpress Pakenham put asise each issue of this special part series over months to create a prize. The competition was run as part of their recent relaunch following considerable modifications to their business. This is excellent business initiative.

Well done newsXpress Pakenham!