newsXpress Blog

Valentine’s Day at newsXpress Singleton

The team at newsXpress Singleton has put together a wonderful range of gifts and delights for celebrating Valentine’s Day. The display in the photo is just one of several in the store promoting Valentine’s Day products. They are making excellent use of their dance floor with a large display as you enter the shop. Their product range is excellent, catering to all age groups and offering gifts from cards, traditional plush to naughty chocolates and cute key rings.

newsXpress Singleton has the Singleton area covered when it comes to Valentine’s Day.

Back to Work at newsXpress Deception Bay

The team at newsXpress Deception Bay setup a desk as the centrepiece of their Back to Work display. This looks terrific in the display located in a premium location in-store.

The newsXpress marketing and merchandise teams are excited by the different ways the Back to Work collateral and products are being used by members. The display at Deception Bay is a good example of great local creativity. It also demonstrates the team enjoying retailing.

Back to Work is proving to be a great campaign for newsXpress and its members. The entries for the Toyota Yaris and the eight bikes are rolling in. Each entry is another sale made!

Back to Work at newsXpress Seymour

The team at newsXpress Seymour is actively promoting our Back to Work campaign in-store as well as in catalogues to homes around the business. They are also promoting the opportunity for one lucky newsXpress shopper to win a Toyota Yaris.

The Back to Work posters hanging from the ceiling bring excitement not only to Back to Work products but to the stationery department more generally. It is this theatre we want to help newsXpress stores bring more to their businesses.

Valentine’s Day love at newsXpress Bairnsdale

From the front window, newsXpress Bairnsdale is spreading LOVE for valentine’s Day this Sunday. They are using the newsXpress supplied collateral to show that they are the go to place for all things Valentine’s Day. Along with the newsXpress Valentine’s Day collateral, the window promotes their range of gifts, packaging and cards available at newsXpress Bairnsdale.

Using the window to promote Valentine’s Day is smart since we know that for many a reminded is needed to get a card and gift. The Bairnsdale window looks terrific.

newsXpress Seymour celebrates Valentine’s Day

The team at newsXpress Seymour (VIC) has created a great display of gifts and cards for Valentine’s Day. This features marketing collateral from Hallmark as well as that supplied by newsXpress – all around the Valentine’s Day theme of LOVE. In among the gifts are products sourced by our newsXpress merchandise team.

newsXpress Seymour has undergone considerable change over the last year and a half, bringing a whole new shopping experience to Seymour. It is great to see the business refreshed and embracing for a terrific 2010.

newsXpress drives traffic with new HOT Ink! promotion

The latest newsXpress exclusive HOT Ink! promotion is driving excellent traffic to participating stores. Based around brand name ink and toner, we are promoting our HOT Ink! offer through catalogues delivered to close to one million homes around Australia. This marketing drives new traffic as well as more business from existing customers.

HOT Ink! is a perfect example of the newsXpress difference at work. Our merchandise team works with key brands such as Epson and HP and our wholesaler to create a campaign with in-store and external elements. The overall HOT Ink! package helps newsXpress compete effectively with major retailers and win new customers.

Back to Work at newsXpress Eli Waters

The Back to Work promotion at newsXpress Eli Waters is driving good business and plenty of entries in the competition to win a Toyota Yaris. Built around a good in-store display on the dance floor, the Eli Waters team is taking the opportunity to present new product to their customers and through this expand the appeal of their stationery offer.

Back to Work is proving to be an excellent opportunity for newsXpress locations to reconnect with office supplies customers following the summer break. Doing this around an opportunity to win a car really shows off the newsXpress difference.

Using marketing materials to maximise results in Newsagents

Creating an impression in-store with posters requires some consideration of marketing principles and more specifically understanding of your store layout.

newsXpress Castle Towers has the benefit of a wide entrance to their shopping centre store wiht great visibility through to the back of their store. To maximise the potential of customers coming into the store they installed poster hangers across the ceiling in three rows directly down the length of the store.

This configuration allows the team to feature nine (9) A1 posters at any given time, presenting a strong message in space normally wasted in the retail environment. In the example displayed to the left they have the newsXpress 2010 Diaries, 2010 Calendars, and Merry Giftmas posters strategically positioned so that each are visible for any vantage point in or outside of the store.

While most other stores do not enjoy the same advantages of the Castle Towers shopfit they can certainly adapt the same principles in their individual situations. Another simple example is rather than spread the posters far and wide around your store, congreagate them in the department where the product is being displayed, this indicates to the customer some truly interesting is taking place.

Entries rolling in for Back to Work promotion

newsXpress stores are reporting an excellent response to our exclusive Back to Work promotion. It seems everyone wants to win a car or one of the bikes on offer. Driven by brilliant in-store merchandising displays, the promotion makes customers happy. It also makes newsXpress members happy with the new traffic the flyers are generating. In-store theatre is helped by the broad range of collateral provided by newsXpress from the A1 double-sided posters to the A4 “air” signs as shown in the photo from our new corporate store at Knox City in Victoria. These signs promote brand and price – key factors in attracting people to the display.

Strong BTW promotion at newsXpress Toronto

newsXpress Toronto have embraced the industry first newsXpress promotion which will give one lucky customer a brand new Toyotoa Yaris by strongly featuring the newsXpress marketing material at the front of their store as customers enter and exit.

In addition to the effort they are putting in to this newsXpress marketing event, The newsXpress Toronto team have also reported they are recording exceptional sales for the BTS SBG Spencil range of book coverings as introduced in this blog post.

Toyota Yaris on show at newsXpress Pakenham

In an excellent show of retail theatre, newsXpress Pakenham had a Toyota Yaris on the shop floor, promoting the main prize for the newsXpress Back to Work promotion. Customers completed their entry forms and lodged them by putting them in the car. Entry forms splashed across the driver and passenger seats and this drove more entries being lodged.

newsXpress Pakenham, like many newsXpress stores, is reporting excellent business around the Back to Work promotion.

Valentines Day at newsXpress Scotts Lismore

The team at newsXpress Scotts Lismore has embraced Valentine’s Day with an excellent display on their dance floor. Supported by newsXpress marketing collateral, they are promoting Hallmark cards (including Valentine’s Day sound cards) , plush, gifts and delicious chocolate. In addition to the display in the photo, newsXpress Scotts Lismore has a second display nearer the entrance to the shop. They certainly have Lismore well covered.

newsXpress Sarina heating up in the season of love

newsXpress Sarina have created a Valentine’s Day display in-store that ties in perfectly with the newsXpress created marketing materials for this major newsagency season.

The newsXpress message reads – “A new love, a secret admirer or an established union – this Valentine’s Day newsXpress has the perfect card or gift for every relationship. Cute plush toys, delicious chocolates, heartfelt messages and even something naughty and fun”. As can be seen in the photos from the store Shelley and the team at newsXpress Sarina truly have ‘everything to say – I love you…‘

Buying a newsagency help from newsXpress

newsXpress is presenting a helpful workshop tomorrow at the Queensland Newsagents’ Federation training school for people buying a newsagency.

Drawing on years of help given to new newsagents, the newsXpress presentation will share marketting and management tips to help make the new venture more successful.

newsXpress is grateful yo the QNF for the opportunity to help new newsagents.

Great visual merchandising at newsXpress Wetherill Park

One of the benefits of being a member of a pro-active newsagency group such as newsXpress is the access to professional promotional marketing materials and related product. newsXpress Wetherill Park perfectly illustrated the correct manner in which to both encourage sales and create an easy shopping experience for their customers by linking common merchandising principles and using the marketing materials supplied in both an in-store and outpost application.

The SBG Spencil book coverings, impulse highlighters and subsidiary product featured at this power end complement the binders, display folders, exercise books and sheet protectors merchandised in their outpost.

newsXpress Station Square celebrate $300,000 Scratch-It win!

One lucky customer has 300,000 reasons to be excited after purchasing an instant Scratch-It from newsXpress Station Square and discovering they had won the major prize of $300,000!

The team (some of them pictured to the left) are understandably rapt to be able to play a part in making their customer’s day, and hope that this luck can rub off on other customers purchasing lotto products from them.

Creating retail opportunities outside your four walls at newsXpress Castle Towers

newsXpress Castle Towers have been able to negotiate a long standing agreement with their centre management to monopolise the expansive outpost area for major promotional seasons including Christmas and Back to School.

As the photo shows, customers are drawn to the compelling merchandising display through the clever use of newsXpress supplied marketing materials in conjunction with the store’s own banners.

BTS Outposting at newsXpress Roselands

The team at newsXpress Roselands take great advantage of the outpost opportunities afforded retailers in their large shopping centre. The image to the left shows an illustration of the range and quantity of stock they are able to merchandise to attract greater sales.

The old adage of ‘stack them high, watch the fly’ works in practice for Vinay and the team at newsXpress Roselands.

Back to School at newsXpress Macarthur Square

The team at newsXpress Macarthur Square are winding up their BTS promotion for another year and have enjoyed great success with their bulk merchandising and prominent use of the newsXpress supplied marketing materials.

They have in particular taken advantage of the busy Campbelltown shopping centre with their strong presentation of exercise books and writing pads as seen on the trestle table to the left.

Back to Work deals at newsXpress Forest Hill

newsXpress Forest Hill (VIC) has a big Back to Work display at the front of the dance floor, on show to shoppers in the mall. The Back to Work display is working to attract shoppers in and enticing them with brand name good margin deals.

Back to Work is an excellent opportunity to reach shoppers who would usually not consider purchasing stationery from you. This is what they are finding at Forest Hill thanks to some of the new items in the catalogue. They are also finding regulars happy with the ink deals in the HOT Ink! pages of the Back to Work offer.