Easter cards and offers greet shoppers as they pass by newsXpress Bathurst NSW). From Darrell Lea eggs to Hallmark cards, the Easter offer at newsXpress Bathurst is brand-based and acts to draw people into the business.
While Easter is one of those seasons where most of the sales are crammed into a few days, having the display out and in prime position early gets into the minds of shoppers that your business is the go to place for the season.
The team at newsXpress Orange (NSW) is stringing entries in their Easter colouring competition from the ceiling and as the photo shows they already have many young artists vying for a prize. Each newsXpress location is running their own Easter competition with terrific local prizes on offer. As we can see at newsXpress Orange, the competition adds to the in-store theatre and shopping experience.
newsXpress Mountain Creek (QLD) has a terrific Easter display on their dance floor, promoting Easter chocolates as well as other items. At Mountain Creek and in newsXpress locations across Australia, Easter is a high-profile season promoting excellent margin product and mixing this with good traffic generating product.
The newsXpress offer is unique thanks to product range, margin, external marketing and marketing collateral supplied to drive business.
newsXpress has an excellent range of suppliers offering product across sveeral categories supporting the Easter this year.
newsXpress members are reporting receiving good numbers of entries in the 2010 Easter Colouring Competition. With wonderful local prizes up for grabs, newsXpress members are taking the opportunity to promote their community connection with this event. They are doing this by promoting through schools, clubs and other community groups. Entries are being put =on display (without breaching privacy) and showing shoppers the works of art.
newsXpress has provided collateral to support the competition with members deciding the rules and prizes which best suit their situation.
Annie, Hans and the team at newsXpress Castle Towers (NSW) are showing a strong and creative commitment to Easter in their large newsXpress store at Castle Towers Shopping centre in Sydney – as the photo shows.
At the front of the shop they have a wonderful display of delicious Darrell Lea chocolate products. They also have a brilliant display of Easter cards as well as a good range of gifts.
Capping the Easter display, running the length of the shop, is the newsXpress Easter collateral.
The newsXpress Castle Towers team provides an excellent shopping experience and a strong representation of what newsXpress stands for – as their Easter display shows.
newsXpress Maryborough (VIC) is promoting their newsXpress Easter Book Sale on the dance floor right at the front of the business. They are promoting an excellent range of Children’s books through a terrific display to shoppers as they enter the store. The book sale has stock across a range of categories and each store can choose the category they promote to main traffic. Maryborough chose children’s books for the front of their display because it works for them.
newsXpress Maryborough is also using the book sale to attract new traffic through a catalogue based program organised with newsXpress. They are also using it to drive additional business from people who visit for another purchase.
The Book Sale is part of the newsXpress sales efficiency strategy – this drives more sales from existing traffic.
newsXpress Knox City (VIC) is running a terrific book sale offering an excellent range of cookbooks, children’s books, Easter books and fiction and non-fiction books. There is an excellent range of titles, all discounted. Easter is a popular time to buy books and this newsXpress Book Sale at Knox and other newsXpress stores is proving to be popular with shoppers and newsXpress members.
The Book Sale catalogues bring in new customers and the products themselves are sold with an excellent margin. They are also purchased on impulse by people visiting the business for other reasons.
At newsXpress Knox City and newsXpress locations across the country, the Book Sale is driving excellent business!
newsXpress Wetherill Park (NSW) is promoting Women’s Health magazine at the counter as an impulse purchase opportunity. This promotion connects with well with their demographic. The science behind the display is part of the newsXpress exclusive magazine strategies, strategies which help newsXpress members leverage excellent magazine traffic for value across all business categories as well as driving incremental magazine business.
newsXpress embraces core newsagency departments like magazines and goes from strength to strength building sales ahead of the channel average and delivering excellent rewards to our members.
newsXpress radio broadcast calls to the winners in our Back To Work competition. The bike and Toyota Yaris winners received the call on air and in newsXpress stores across the country we get to hear their excitement at being winners in this rich newsXpress exclusive promotion.
Back to Work worked on many fronts for newsXpress including showing how we can work together for a valuable national promotion and building our customer database.
Since opening their doors in Mid November, newsXpress Redcliffe in Brisbane’s Northern suburbs have embraced new suppliers and newsXpress plannograms.
The ‘Sorted’ range by hiPP.com.au allows newsXpress members to compete with other retailers in the home office/fashion stationery category, appealing to a large market with lever arch folders, notebooks, magazine files, storage boxes and much more.
As well as this impressive feature display in the front of the store, newsXpress Redcliffe have ranged the product into their permanent fixture utilising the plannogram developed jointly by hiPP.com.au and the newsXpress Merchandise team.
Chris Smith, a customer of newsXpress Silver Sands in WA is the winner of a Toyota Yaris as part of the newsXpress Back to Work promotion. We will publish a photo of Chris receiving his car as soon as it is available.
This has been an excellent campaign for newsXpress, newsXpress locations, our suppliers and our customers.
Paul Blunden and the team at newsXpress Orange have called on their vast experience in the gift category to present a stylish Easter promotion “choc”full of fantastic gift items to complement the traditioanl range of sweets and other goodies.
The use of the newsXpress A1 posters as an event signpost and encompassing a range of Easter themed mobiles completes the story in this extremely pro-active store.
The energetic and happy team at newsXpress Mortdale (NSW) officially opened under the newsXpress banner on Saturday. They had an action packed day for their store opening with plenty of specials for customers and a delicious sausage sizzle. In-store, shoppers got to see the newsXpress offer on the shelves in a variety of new products and key changes to the business.
newsXpress is thrilled to welcome newsXpress Mortdale.
Hamish Cameron and his team at newsXpress Albany think outside the square in order to stay ahead in the game of modern retailing, and this is best exemplified by their recent front window display which capitalised on the annual Ulysees Motorcycle Club AGM held this year in Albany.
Always a great source of retail inspiration are local events, and in this case the town population increased by a whopping 20% as bikers from all over the state congregated on the township and straight into familiar territory as they encountered a brilliantly conceived and constructed display in the front of the newsXpress windows featuring a brand new Harley Davison surrounded by the latest Biking magazines, books, toys, gifts and extra tires just to complete the image.
Through a little bit of good luck, and a lot of good design the bike organised to be the centrepiece of this innovative display was corporate red and black giving Hamish a further branding kick in the right direction. While the team at Albany make a habit of undertaking elaborate themes in their windows this activity should not be restricted to just this store, with a little research and a lot of imagination all newsXpressers can create their own theatre!
Sue, Scott and the team at newsXpress Harbourtown are no strangers to creating visually stunning merchandising displays at the front of their store to capitalise on passing traffic and impulse purchases.
In the photo you can see the care and science applied to provide customers with a unique and pleasurable shopping experience for this season. The mixture of ceramic bowls and decorative buckets to collect and store easter eggs, a wide selection of cute plush toys and the time taken to ensure the display looks full but not overcrowded all contribute to another success at newsXpress Harbourtown.
Easter is on show in a colourful display at newsXpress Redcliffe – right from the front of the shop. The team has created a terrific display of Easter gifts, costume accessories, party items and, of course, eggs. newsXpress preferred suppliers have provided Redcliffe and other stores with many options from an excellent range of items at great prices. This is supported with exclusive marketing collateral from newsXpress.
Recent members to the group, newsXpress Gatton have certainly hit the ground running if their Easter promotion is any indication. They have melded the exceptional newsXpress marketing posters (giant A1 in size) with Easter themed hanging eggs which attracts the customer through the delicate but strong use of pastel colours and a simple Easter message.
The newsXpress marketing leads the customers at newsXpress gatton directly to a display containing gifts, chocolates, keepsakes and a show stopping plush bunny rabbit pyramid.
From the terrific window display facing the main street through the shop, newsXpress Bairnsdale has really embraced Easter. They offer an excellent range of Easter cards, soft toys, chocolate and gifts. They have also made a selection of gift hampers, bringing together several items to make a nice gift.
The Easter display in-store makes buying Easter gifts on impulse easy. The in-store presentation and the displays are a credit the team at newsXpress Bairnsdale.
In addition to high quality double sided A1 posters promoting Easter, newsXpress has also produced a range of marketing collateral for in-store printing for those members who want additional material. Click on the image to the left to see a larger version of one of the posters produced. These posters visually connect with the professionally printed posters. We created the additional collateral for members who wanted to do additional displays or change up displays during the season.
The team at newsXpress Wetherill Park (NSW) is in full swing with Easter this year. They have a terrific display on the dance floor supported by newsXpress easter marketing collateral.
In addition to an excellent range of Hallmark Easter cards, they have some wonderful gifts and delights.
Like many newsXpress members, the team at newsXpress Wetherill Park embraces Easter and drives excellent traffic and sales as a result.