newsXpress Beechworth (VIC) created a wonderful main-street window display in support of the local Harvest Celebration. Bringing together a range of harvest themed products and the creative expression of the team, the window is a tribute to everyone involved. It does newsXpress Beechworth proud and will be an inspiration to others who pass by the shop and this blog.
World Cup at newsXpress Maryborough
The team at newsXpress Maryborough (VIC) has created a terrific display promoting the 2010 World Cup using the newsXpress supplied marketing collateral along with some material they created themselves.
Cheering on the Socceroos, the window is sure to encourage pride in the local community.
newsXpress is 100% behind the World Cup and is leading the way for newsagents in supporting this international sporting event.
2010 World Cup Tipping Competition
newsXpress members have beeen provided free marketing collateral for download and use in promoting a local 2010 World Cup Tipping Competition. There is an entry form as well as a poster which can be used to track the World Cup results.
This is another example of newsXpress delivering to members marketing collateral and customer connection opportunities which are unique to newsXpress. It’s the newsXpress difference in action.
newsXpress Eli Waters sells 1st division lottery prize
newsXpress Eli Waters was abuzz this morning with news of having sold a winning ticket in last night’s lotto. One lucky Eli Waters customer is now $500,000 richer! Allan, Stella and the team have some celebrating to do!
Dinnertable display for Master Chef at newsXpress Sandgate
newsXpress members are a creative bunch. Take this display tor the launch issue of Master Chef magazine created by the team at newsXpress Sandgate. The display worked well. They sold out. Thanks to newsXpress contacts extra stock was arranged – meaning the display can continue to drive good sales of the magazine for the business.
newsXpress members enjoy supporting magazines and have been strong supporters of the launch of the Master Chef magazine.
Free newsXpress Radio for all newsXpress stores
newsXpress is proud to announce that it is delivering its newsXpress Radio initiative free to all newsXpress locations.
This is another first for newsXpress and the newsagency channel. newsXpress is the only national brand offering in-store radio across the whole network. What makes the newsXpress offer more compelling is that our radio is live: live news, live shout outs to stores and a good selection of live ads.
newsXpress radio features products we sell in our stores. It also offers reminders to customers on days weekly and major monthly magazines are launched.
With newsXpress radio now going live to all newsXpress stores, a more compelling advertising platform is now available for newsXpress suppliers.
National brand product offer for newsXpress
newsXpress members are being offered access to several ranges of products in exclusive product showrooms from a national supplier.
Participating newsXpress stores have the opportunity to leverage an excellent point of difference thanks to the deals put together by newsXpress working with the supplier.
The offers are being promoted at the current round of members meetings – further demonstrating the newsXpress difference in action.
Zoo babe Natasha Collins visits newsXpress Point Cook
Zoo magazine babe Natasha Collins visited the newsXpress Point Cook store a week ago to promote the issue featuring her photos. newsXpress was able to enlist the help of ACP Magazines to provide bonus marketing collateral so that the maximum benefit of the in store visit could be achieved. Natasha was a good sport posing for plenty of photos with shoppers and signing copies of the magazine. Well done to the team at newsXpress Point Cook for putting on such a good day!
Busy Victorian newsXpress members meeting
Many Victorian based newsXpress members met in Melbourne last Thursday to look at new product (some exclusive to us), discuss new marketing initiatives, share business ideas and network. It was a busy meeting with excellent content and business ideas members were able to take away and implement.
Regular networking opportunities is an important point of difference offered by newsXpress. Next stop in our member meeting tour is Brisbane tomorrow.
Nobblers & Lushingtons at newsXpress beechworth
newsXpress Beechworth is supporting a local author by promoting Nobblers & Lushingtons in-store. The book, by a local author, is a history of the hotels of Beechworth and the Ovens district.The book is prominently displayed on the corner of the main book table located in a high traffic area of the store.
Connecting with local opportunities like this is important to individual newsXpress members as well as to newsXpress nationally. While we all trade under a national banner, our local community connection is vital to individual business health.
Margaret River resident wins surfboard
Surfing World magazine ran a promotion in association with newsXpress Margaret River. Pictured in newsXpress Margaret River’s Andrew Wagner and Tim Coleman, a local customer who won the surfboard. The competition created considerable interest with the board hung above the surfing magazines. Like any promotion, there is a reatil goal – in this case, more surf magazines were sold.
newsXpress appreciates publisher support for local promotions such as this one in Margaret River.
newsXpress member meetings next week
newsXpress is hosting member meetings next week in Brisbane and Perth:
- QLD – Tuesday, 18th May, 2010 – 10.00am – Virginia Golf Club 1 Elliott Road, Banyo
- WA – Thursday, 20th May, 2010 – 10.00am – Inter City Country Comfort Hotel & Apartments 249-263 Great Eastern Hwy, Belmont
We will present new product opportunities, outline exciting marketing initiatives and engage in a business building discussion. newsXpress members and prospective members are most welcome to attend.
HOT ink! TVC in Gippsland, Victoria
Four pro-active newsXpress members in the Gippsland area of Victoria have joined forces and recruited newsXpress Marketing Manager, Trent Shields to develop, design and create a Television commercial in their local region to support the current HOT ink! 14 promotion.
newsXpress Pakenham, newsXpress Leongatha, newsXpress Bairnsdale & newsXpress Yarram commenced a TV campaign on the 3rd May with the following advert featuring on programs such as: Sunrise, The Morning Show, Deal or No Deal, AFL Game Day, Sunday Afternoon AFL, Oprah, Ready Steady Cook & Judge Judy.
The advert contains an exclusive end-user offer, with customers going into one of the four participating stores and mentioning the ad eligible to a FREE packet of Gloss Photo paper wiht the purchase of any of the promoted ink cartridges. The stores involved are already reporting excellent sales and customer numbers to support the earlier flyer distribution.
Welcome newsXpress Merrylands
newsXpress is thrilled to welcome newsXpress Merrylands (NSW) to our group. This greenfield location is in a new extension to the Merrylands Shopping Centre.
The new shop, once fully stocked, will have an excellent range of magazines, Hallmark Cards, wrap, stationery, social stationery, gifts and lottery products. The shopfit is innovative and appealing – sure to draw excellent traffic.
We will have mroe news about new members next week.
BTW Winner at newsXpress Singleton Heights
newsXpress Singleton Heights gained a double bonus from their enthusiastic participation in the recent newsXpress ‘Back to Work’ promotion as two loyal customers won iPhones simply by purchasing Optus recharge during February.
Karen O’Kane & Jodie Buckton, (pictured to the left) were proudly displaying their brand new 8Gb Optus Pre Paid iPhones valued at $899.00 and courtesy of Jenlist as part of the newsXpress ‘Back to Work’ promotion
Celebrating Bronwyn’s 21st
Some newsXpress members go to extraordinary lengths to celebrate with team members. Take newsXpress Maryborough in Victoria. In the middle of their Mother’s Day promotion and a busy HOT Ink! promotion, they took time to wish Bronwyn Matthews a happy 21st birthday. Well done newsXpress Maryborough and Happy Birthday Bronwyn!
Exclusive Mother’s Day flyer from newsXpress
newsXpress published a Mother’s Day flyer for newsXpress members to use to promote this important season in the retail sales calendar. Connecting with the newsXpress marketing collateral (posters and shelf talkers already provided), the A4 flyer promotes a range of Mother’s Day products.
By all reports, the flyer worked a treat!
The flyer was designed to be used outside the store – in letterboxes and through other channels to reach people who may not usually visit the store. Such external marketing is a key part of the newsXpress approach to business marketing. New traffic is important to any retail business and newsXpress has a structured approach to driving such new traffic for its members.
The newsXpress Mother’s Day flyer promoted the Hallmark sound cards, gifts and books. It also offers a value proposition: 25% off a card purchase with any gift purchase over $10.00.
What is really clever about the brochure is that newsXpress members were able to personalise this.
Mother’s Day at newsXpress Chippindalls Downtown
The team newsXpress Chippindalls Downtown in Bundaberg has created a truly stand out Mother’s Day display offering Hallmark Mother’s Day cards, gifts and flowers. While they have made excellent use of Hallmark and newsXpress collateral, is if their enhancement of this with local creativity which makes the display look so sompelling and commercially successful. Well done to everyone involved!
Mother’s Day at newsXpress Maryborough (QLD)
Capping two aisles, the team at newsXpress Maryborough (QLD) has made a strong pitch for Mother’s Day to shoppers who enter the store.
They are using the Hallmark marketing collateral and the prize offer to draw attention to greeting cards and the newsXpress collateral to dress other parts of the store where they have other products on offer.
On the right of the photo you can see good use of packaging products which connect with the Mother’s Day theme.
Mother’s Day at newsXpress Bargara
On the dance floor, just inside the door, newsXpress Bargara (QLD) offers a terrific range of gifts and Hallmark Mother’s Day cards.
The team made good use of the newsXpress Mother’s Day marketing collateral by skirting their table.
The display and all off the other displays here show a wonderful consistency across newsXpress stores which is driven by the Hallmark offer, gifts from newsXpress suppliers and the newsXpress marketing collateral.