$1,000,000 reasons to celebrate at newsXpress Coles Upper Coomera

A NSW man in his 30’s was the lucky winner of the $1,000,000 jackpot sold at newsXpress Coles Upper Coomera in the Saturday Gold Lotto draw on the weekend.

Owner Wayne Case noted this was the third $1,000,000 plus victory in his three years in charge of the newsagency.

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newsXpress Coles Upper Coomera: Wayne & Angela

Surfing Life strike the right chord at newsXpress Salamander Bay

newsXpress Salamander Bay capture that elusive winning formula with the add on promotion to the new issue of Surfing Life.

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Magazine publishers face an unenviable task to keep coming up with fresh and relevant ideas and promotions to continue selling their title and to attract new readers with each edition. According to one of our members, Surfing Life has nailed it with their January edition.

Fiona Matthews from newsXpress Salamander Bay has given kudos to Surfing Life magazine who released their current issue on Wednesday with an Australian flag branded with their masthead as the add-on gift.

Remembering back 12 months ago when Big Day out organisers banned the Australian flag from their event, who can forget the uproar it caused. (not to mention the sales increase of anything with the Australian flag on it)

“I’d like to think that the guys at Surfing Life saw this as a perfect opportunity for this Australia Day” mused Fiona.

“Likewise we saw the opportunity and immediately put the extra flags up in the shop. (Kudos again Surfing Life- providing the newsagencies with a few samples!) It goes without saying we sold out of all the magazines we had with the last one sold as a customer banged on the door as we were closing – ‘me mate said yous had them’ “.

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newsXpress Salamander Bay honour a great Australia Day tradition at their store with staff dressing up in the local lifesaving clubs gear (Fingal Bay J ) which they provide to them in return for a donation to their club. They also set up red & yellow donation boxes on the day (the clubs colours) on the front counters for customers to donate their spare change over the weekend. Last year customers donated over $140.00.

Fiona continued “I’d like to believe that these sales themed days along with the “odd” seasons like Halloween & New Year (we did a roaring trade in balloons, hats, blowers and even New Year themed napkins – all from Balloon Agencies) set our store above & beyond the majors in our centre.

Whilst there is a commercial reality to consider these days, when I look at the happy faces of my staff enjoying themselves and customers are asking us what we are doing next, it makes you smile & think to yourself, days like these are why I love being a newsagent!”

 

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newsxpress Rutherglen is embracing HOT ink!

Since joining newsXpress Jim O’Toole from newsXpress Rutherglen has swapped from newsink to HOT ink! With the superior brochures, marketing and supply chain offered by newsXpress, Jim has seen his sales go through the roof.

He is running down old Keytek stock and only going with genuine product. www.hotink.com.au

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Valentine’s Day at newsXpress Scott’s Lismore

newsXpress Scott’s Lismore have gone all out to stamp themselves as the premier retailer in town.

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Their Valentine’s Day set up is a great example of how they have gone about this. Giving the promotion prime real estate at the front and centre of the store. They are hoping this produces a good sales result and to show their initiative even further have introduced an opportunity for customers to win their money back with the purchase of any Hallmark Bear.

Australia Day at newsXpress Sarina

Patriotism is alive and well if you consider the outstanding support for Australia Day in the small Queensland township of Sarina.

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Mark Petersen and his team gave out over 600 Australian flags and sold 50 flag caps and 36 shirts. Mark believes they would have sold more than three times this quantity if they  had have promoted during the week and not just on Friday and Saturday.

Embracing the newsXpress/Hallmark Strategic Partnership

Since joining the newsXpress group and swapping card suppliers from John Sands to Hallmark, Jim O’Toole at newsXpress Rutherglen has seen his card sales go through the roof.

Jim was happy with Sands, but as a retailer it’s sales that count and the newsXpress/Hallmark partnership has certainly provided not only card sales but free entry to the Hallmark Alliance program which is paid for by his newsXpress membership.

The forever friends range by Hallmark is performing extraordinarily well and the newsXpress network of stores is experiencing phenomenal sales with this range.

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Marketing is what drives sales and that’s what newsXpress and the Hallmark Alliance partnership does for newsXpress stores, turning newsagents into savvy retailers.

HOT ink! powering along at newsXpress Orange

Since leaving newsink, Paul Blunden’s ink and technology sales have sky rocketed. Not only is he selling more ink cartridges but his media, technology and allied stationery has gone up as a result. Not only is he cheaper than the majors the impact is lifting the traffic to the store.

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Marketing is key to Paul and newsXpress Orange’s ink success. By embracing HOT ink! and driving his sales the whole team is confident in this ‘new money’ category and the store is reaping the rewards. www.hotink.com.au

 

newsXpress Watergardens continues to innovate – new giftware tables

Not being content with the fit out of the store newsXpress Watergardens has invested for the future by adding some new giftware tables. These learning’s have come from outside the traditional newsagency business and preliminary results are very positive.

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Canson Art out-posting at newsXpress Watergardens

 At the newsXpress laboratory at Watergardens in Victoria, we have taken our new Art partnership with canson to the next level. Out posting of Art product with a National brand draws customer attention and builds sales.

Here is a fantastic example of how the newsXpress network looks for new money positive revenue streams. The Canson brand born in Europe some 450 years ago allows the newsXpress stores to further accelerate new product innovation and bring new product to the market.

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newsXpress Indooroopilly gets a perfect score in Mystery Shopping

 

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newsXpress regularly mystery shops its network of stores country wide, and for the first time one of our members has come in with a perfect 100%. Congratulations to Brett and Ellen Deans from newsXpress Indooroopilly for setting the standard. Even better still they were mystery shopped whilst Brett & Ellen were on holidays. Shows that when high standards are instilled they are maintained.

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newsXpress Gladstone Park

newsXpress Gladstone Park are proof that you can run two marketing campaigns at once. They are currently running the “no stress at newsXpress Back to School marketing in conjunction with the newsXpress-Hallmark Valentines Day seasonal marketing. Working multiple parts of the store at once is paying dividends for them with great sales across multiple categories.

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Natural disaster brings out the best at newsXpress Emerald

The team at newsXpress Emerald have managed to keep their humour as their town has become waterlogged by the terrible rainfall in the central Queensland township.

Peter and Sally Murphy have been perfect members since joining the group in March, 2007. This setback will undoubtedly affect their business and life but with a smile on their face and the support of the group they will come back bigger and stronger.

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The temporary newsXpress Emerald store in Andrew’s St.

HOT ink! gets HOT results!

The following testimony is from Paul Martin at newsXpress Toowong in Brisbane.

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Hot Ink catalogue #1 gave Paul from newsXpress Toowong the lever he needed to enter the Ink market with compelling strategies of best cost price and selling price, a professional flyer, great service and back up, and the knowledge of which product to stock. Having just ordered his 5th consecutive flyer he commented that You have to be patient the first time, but then results compound, he has seen a 30% growth each catalogue. Getting the message through to customers and watching sales expand has been great, – “My team hand deliver catalogues to our local businesses around the Village twice during each campaign and this has great results”. “Once customers know the prices are so good, they have confidence that my other stationery product is also well priced, and so sales become linked as customers buy other stationery product in the same purchase. Why give your customers an excuse to shop elsewhere, once they can buy ink from you, they buy their other product as well”.

newsXpress Gympie and Steve Irwin’s Wildlife Warriors

Warrick Hosking at newsXpress Gympie is passionate about everything in his business. Last year when it was encouraged to charge retail customers 10c per plastic bag and to donate the money to a charity Warrick showed no hesitation in running this program and advertising his support for the Wildlife Warriors.

The Wildlife Warriors continue the great work of their founder Steve Irwin in pursuing conservation projects from their base at Australia Zoo.

Warrick and his team raised the princely sum of $611.95 last year and the photos below show the presentation of the cheque at Australia Zoo.

We strongly encourage newsXpress members to decrease their plastic bag usage and to support worthwhile local charitable organisations to better connect within their community.

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Warrick has also arranged four separate collection boxes for his shop with co-branding of newsXpress to feature alongside the Wildlife Warriors logo.

Melbourne Member’s Meeting

As written earlier in the blog, newsXpress hold regular member meetings in each state every two months. Late last year they initiated a regional meeting program to ensure the opportunity to attend and contribute to the network was maximised among its member group.

On the 22nd February at the VANA office in Fitzroy, over 20 newsagents from Victoria and South Australia participated in a lively discussion about issues affecting their everyday operation. With topics ranging from Stationery strategies, through the newsXpress sub-brand HOT ink! www.hotink.com.au and onto the newsXpress obsession with magazines the debate was passionate and healthy. A number of attendees commented about how much information they are able to take back to their team from these meetings.

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The next meeting for members from Victoria and South Australia is planned for the 4th of March.

newsXpress appoints National Property Manager

newsXpress, the premier marketing group for Australian newsagents, has announced the appointment of Chris Hicks as the newsXpress retail groups National Property Manager.

Chris Hicks with his extensive property leasing centre management experience earned through negotiating for national groups for several years joins newsXpress to manage the growing portfolio of the newsXpress retail model.

He has extensive contacts and relationships with all major landlords” said Mark Nagy, CEO of newsXpress He has proven his worth to the newsXpress retail group by being involved in securing over 40 leases to current members and providing advice to many other members in the group”.

Chris will be responsible for procuring new sites for current members; assisting with out posting and casual leasing; expand the calendarXpress portfolio; securing sites for other newsXpress retail group business models; and marketing the brand to developers and landlords.

We are delighted to bring this new service to all members that is exclusive to newsXpress and also an industry first to help protect your investment and guide you in your relationships with landlords and property matters” commented Nagy.

NSW/ACT goes ‘Back to School’ at newsXpress

With a strong newsXpress member base now pushing 30 in NSW and the ACT any large scale promotion is beginning to make an impression in Australia’s largest market.

Back to School is being promoted with great intensity by major retailers such as Big W, Officeworks, even Woolworths and The Good Guys. Small businesses such as newsagents have a magnificent opportunity to compete by utilising the expansive media campaigns and delivering exceptional service, convenience and competitive prices.

The NSW/ACT members have participated in two BTS themed catalogues during this period and called on their vast experience to deliver some outstanding results. See below for the unique successes and strategies used by individual stores.

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Above Left: newsXpress Woden presented a wide range of notebooks in different colours, sizes and price to satisfy even the most discerning customer.
Above Right: newsXpress Bondi Eastgate took the opportunity of breaching the lease line to stock a well presented trestle table with low price high turnover lines. This acted as a beacon to attract customers to the store.

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Above Left: newsXpress Castle Towers create a massive out post each season filling the are with great product and low prices. They also have a personalised newsXpress Castle Towers BTS banner made up for further visibility
Above Right: newsXpress Goulburn have had an all encompassing pen stand specially commissioned and it is central to their BTS efforts. Containing every pen type studious types would ever need and great signage.

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Above Left: newsXpress Scott’s Lismore have celebrated their name change with a renewed vigour in becoming the leading newsagent in town. This compelling newspaper ad is part of a strategy they feel will grow their business results to meet their output.
Above Right: newsXpress Shellharbour City clearly advertise their intentions to customers and passers-by with this visually inviting signage consisting of newsXpress seasonal posters and the actual pages of the BTS catalogue.

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Above Left: newsXpress Orange depict a busy scene with customers busily selecting product to purchase and team members tidying and refilling the large BTS display at the front of the store.
Above Right: newsXpress Jamison transform the front desk into a BTS destination with signage and product in an easily accessible location.

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Above Left: newsXpress Carr’s Armidale compliment their Hallmark Alliance Marketing materials with the newsXpress posters (seen around the pillars). The effect is to draw the customer’s attention to the cleverly conceived display stand housing seasonal cards and add-ons including gift bags and wrap.
Above Right: newsXpress Macarthur is right into ‘Back to School’, already this year they are 100% up compared to last year. Notice the great location for their outpost? their neighbours are Best & Less and Lowes, which means their customers can purchase all their needs at one location.