Local Mandurah Man Wins Toyota in newsXpress National Competition

silver-sands-2.JPGnewsXpress Silver Sands owner Phil Foo was overjoyed a local customer (Chris Smith and his wife, Helen are regulars and shop in his store every week)  had won the grand prize in the newsXpress ‘Back to Work’ promotion, exclaiming “It’s amazing that his name was pulled out of the draw after purchasing a chocolate bar and scratchie from my shop”.

Foo further explained “I couldn’t be happier with the result, Chris & Helen are great local people and obviously my team did a great job of suggesting they fill out an entry form“.

Trent Shields, newsXpress Marketing Manager added “this was our first ‘Back to Work’ promotion and to have received over 50,000 entries nationwide far exceeded our expectations and clearly justifies our decision to support members in this promotional event“. “To be able to give away a car to a lucky newsXpress customer is the cream on the cake!

A beaming Smith (pictured left) remarked “the win could not have come at a better time as our current vehicle was on its last legs“. In complete contrast “the Toyota Yaris drives like a dream, with all the capabilities and and conforts of a big car – Helen enjoys it so much she has pinched it off me!“.

newsXpress Toronto supports World Cup

toronto-world-cup.JPGnewsXpress Toronto (NSW) is supporting the 2010 FIFA World Cup with a terrific display of newspapers and magazines in-store.  It is displays like this which add to the theatre of retail and make shopping more enjoyable.  newsXpress is working with many members on World Cup initiatives from displays to competitions.  We identified early on that the World Cup presented an excellent opportunity for newsXpress members, like newsXpress Toronto, to reap good commercial rewards while serving the community.

newsXpress gives away a Toyota Yaris!

silver-sands-1.JPGThe culmination of the great newsXpress ‘Back to Work promotion occurred over the past few days in Mandurah, about an hour south of Perth, WA, when Chris Smith (also of Mandurah) was handed the keys to his brand new red Toyota Yaris 3 door hatchback by newsXpress Silver Sands owner, Philip Foo.

With 8 fantastic Southern Cross Bicycles and 5 Apple iPhones already presented to other big newsXpress winners, the shiny red Toyota stood out like a beacon in the morning sunshine as Phil excitedly greeted Chris with the keys like a long lost friend. (Pictured left)

Chris himself was absolutely rapt and his excitement was palpable as he recalled this was his only entry into the nationwide competition for the newsagency channels biggest ever prize, “I only entered the competition out of chance after seeing the entry form in-store and being prompted to enter by a staff member“.

Chris and his wife Helen are forever indebted to newsXpress Silver Sands, Phil and his team of customer service experts for his huge windfall, and he also made a point to pass on his sincere thanks to Graham at Big Rock Toyota, as well as newsXpress General Manager and National Marketing Manager, Ben Kay & Trent Shields.

Twilight eclipse board game at newsXpress

riverlink-eclipse.jpgeclipse the movie board game is now on sale in many newsXpress stores. Based on the latest instalment in the Twilight saga, this board game is already in hot demand among avid Twilight fans.

newsXpress is proud to be driving another excellent basket building opportunity for newsXpress members.  Last year, our stores enjoyed excellent success with the new moon board game from the twilight saga.

Given the coverage of all things Twilight in magazines, the opportunity for sales of the board game to existing customers is very good.

The photo shows the floor display of the eclipse display at newsXpress Riverlink.

BRW Rich 200 at Milson’s Point

milsonspoint-brw.jpgnewsXpress Milson’s Point has a terrific display in-store for the BRW Rich 200 special issue of the magazine.

Big and bold, the display cannot be missed in-store.  It is a credit to all involved and is certain to drive excellent sales for the popular issue of the magazine.

Visual merchandising like this for the Rich 200 issue is an important element in the newsXpress offer creating exciting retail theatre to lift the feeling in-store and to drive sales.  It is good to see newsXpress members embrace their creative side and make the extra effort to build an innovative in-store display.

Chook Book display at newsXpress Emerald

better-homes-and-gardens-may-2010-003.jpgSally Murphy at newsXpress Emerald was so inspired after viewing the great dispalys made by newsXpress members, especially the Master Chef one featured in this blog here, that she went out and created a spectacular exhibit of her own!

To promote this month’s issue of Better Homes & Gardens wiht the bonus Chook Book, Sally and team have set a dining table and decorated it wiht chicken statues, and comically some rubber chickens on the plates. In-Store theatre is an important part of the retail business, and being able to creatively and imaginatively express yourself within your merchandise displays is a great step towards success. The gauntlet has now been thrown down to other newsXpress members to outdo each other’s displays.

Gold Lotto win at newsXpress Chippindalls Sugarland

A BUNDABERG grandmother will allow herself some small pleasures such as turning on the heater after winning more than $571,000 in Gold Lotto at the weekend.“I had the heater on this morning,” she said.

“I normally wouldn’t turn it on because it costs so much to run.”

The grandmother, who asked to remain anonymous, said it was a real joke she needed to win lotto to do simple things.

The woman said she planned to share her $571,428.58 windfall with her family members, but would allow herself to have a few small treats.

The team at newsXpress Chippindalls Sugarland re thrilled to have shared in anothere Gold Lotto win with a happy customer.  read more about this story here at the News Mail.

World Cup products at newsXpress Gympie

gympie-world-cup.JPGnewsXpress Gympie has a terrific range of FIFA World Cup merchandise including magazines, programs, mascots and the Australian flag on display in-store.

The display features the newsXpress exclusive World Cup poster.  Not shown in the photo but promoted prominently at newsXpress Gympie is their World Cup tipping competition – another newsXpress initiative.

newsXpress Gympie like other newsXpress members is reporting excellent sales for World Cup products.

newsXpress is proud and thrilled to have been able to help its members leverage such success and demonstrate the newsXpress difference.

Book Sale at newsXpress Chancellor Park

270310-086.jpgBooks are quickly becoming an essential and profitable part of all newsXpress businesses. Customer demand for reading is seemingly on the up and by strategically pushing promotions during traditional gift or holiday seasons newsXpress newsagencies are reaping the benefits.

newsXpress Chancellor Park are one such store generating great add on sales or impulse purchases to their regular daily business through simple, clear signage utilising the newsXpress POS (available to all members) and a well stocked and neatly stacked book promotion on a trestle table in a prominent merchandising area of the store.

FIFA World Cup promotion at newsXpress Melton

melton-world-cup.jpgnewsXpress Melton is enjoying good success in promoting World Cup magazines out the front of their business.

Using the newsXpress World Cup marketing collateral as a visual draw, the display offers an excellent range of World Cup titles.  It makes newsXpress Melton the go-to store for World Cup magazines in the area.

newsXpress is leading the newsagency channel with World Cup acitivity.  We have our marketing collateral, tipping competitions and an exclusive offer where a lucky shopper in each newsXpress store will be able to win a World Cup soccer ball.  newsXpress members are receiving more details on this next week.

BTW Winner at newsXpress Southport Park

southport-park.jpgThe marvellous newsXpress Back to Work promotion is still reaping benfits for stores with newsXpress Southport Park recently presenting a winning prizze to a lucky customer.

Daniel Robertson (right in the photo) was exceited as he received a 26″ Women’s MkII Comfort Bike from Southern Cross cycles simply with the purchase of a ream of paper! Natasha Sanchez from newsXpress Southport Park (left in the photo) was almost as thrilled as Daniel at the presentation ceremony.

First Division Lotto Prize at newsXpress Lutwyche

The team at newsXpress Lutwyche are still celebrating the sale of a winning First Division prize in Saturday Gold Lotto earlier this month for one lucky customer. While obviously not reaping the financial benefits, newsagents gain enormous pride and excitement about positively impacting the lives of their local customers in this manner.

The enthusiasm can become infectious attracting new customers to purchase lottery products from a 'lucky' store.  Featured below are LEFT: Louise (daughter of owners Judy & Brian) & RIGHT: Judy and Sarah (Team member) enjoying the spoils of this tremendous goodwill event. lutwyche_1.jpg  lutwyche_2.JPG

Supplier Deals at Brisbane Members Meetings

downloaded-200510-040.jpgA key feature of our regular member meetings other than group discussions about new marketing initiatives, the sharing of business ideas and networking is the presentation of supplier offers and deals, some exclusive to newsXpress.

A range of products for Father’s Day, Christmas and general sale from preferred suppliers such as Cheeki Trading, Ikon Collectibles, Hallmark and Arlec was presented and keenly sought by members as they recognised the value of group trading terms and ‘new money’ categories.

The photo to the left shows several Queensland members milling around a table of sample products, the important part of this interaction is the ability to see and feel the product rather than purchase blind from a catalogue or on a sales reps advice.

Margaret River 2010 Cow Parade

mr-cow-parade.jpgMargaret River are currently hosting the famed 2010 Cow Parade and newsXpress Margeret River have created a simple colouring in competition for kids to take advantage of the interest , tourists and theatre in town.

Colouring In competitions are an easy way to engage wiht customers as kids will often dictate their parents buying behavoiur – a good experience for the children will almost certainly ensure repeat custom frm the parents.

Well done to Andrew and Tanya and the team for identifying and benefiting from a local opportunity.

Amazing Stationery Transformation at newsXpress Riverlink

newsXpress Riverlink recently undertook the massive job of relaying their stationery department to present a more cohesive and professional retail offer. Through consultation with newsXpress National Merchandise Manager, Rob Henderson, the purchase and installation of new multi-purpose fixturing and the implementation of several preferred supplier plannograms, the results are stunning.

riverlink-before.JPG

BEFORE:

riverlink-after.jpg

AFTER:

The clean lines of the slatwall, branding on the red bulkhead, newsXpress POS and generally well ordered line up of (from left to right): HOT ink!, Pens, UHU, Crayola, Canson, and associated product is a credit ot Belinda and her team. It requires time and effort to produce these type of results, but the outcome surely proves the great worth of undertaking relays in your store. Contact the newsXpress Support Team or your BDM if you would like to make a change in your business today.

State of Origin in full flight at newsXpress Redcliffe

001.jpgThe team at newsXpress Redcliffe are expectantly awaiting the start of State of Origin battle tonight, and have made a clear distinction of where their loyalties lie. Amy the Cane Toad and Hannah the Cockroach (left) lead the supportfor their respective teams in what is certain to be a typically bruising affair.

Sporting events are a perfect way for small businesses to engage their local community, dressing up the staff, decorating the store, or selling merchandise it is a strategy squarely aimed at the Australian obsession with sport, and none is more fervent than the northerners and their love of Rubgy’s biggest stage!

State of Origin ‘Fever’ at newsXpress Sarina

sarina-1.jpgThe major event on the NRL Calendar kicks off this Wednesday in 3D for those with the technology. This series is far and away the most hotly anticipated clash of the season and some extra impetus this year has been added by a desperate NSW Cockroach team hell-bent on preventing the QLD Maroons from claiming a record equalling fifth consecutive series win.

A number of newsXpress stores in the Northern states create great theatre in-store to capitalise on rabid interest from patriotic fans. newsXpress Sarina have built a multi-location display in their newsagency, highlighted by the QLD Shrine featured in the photo to the left. Merchandise and supporter gear have been coupled with the newsXpress posters to create a magnificent homage to the game.

2010 World Cup at newsXpress Forest Hill

world-cup-2010.JPGnewsXpress Forest Hill has repurposed two used visual display units to bring a range of 2010 World Cup magazines and other promotional items to the front of the business.  Along with newsXpress supplied marketing collateral, the store has been able to drive excellent sales results from this creative display.  Of particular interest are the Australian flags, kangaroos and other items with which shoppers can leverage Aussie pride in support of the Socceroos.

Supporting the Beechworth Harvest Celebration

beechworth-harvest.JPGnewsXpress Beechworth (VIC) created a wonderful main-street window display in support of the local Harvest Celebration.  Bringing together a range of harvest themed products and the creative expression of the team, the window is a tribute to everyone involved.  It does newsXpress Beechworth proud and will be an inspiration to others who pass by the shop and this blog.