Saying ‘NO’ to plastic bags

Newsagents’ have been labeled as wasteful by groups such as Planet Ark. newsXpressers are changing this perception by committing themselves to driving our environmental strategy which involves our cartridge rescue plan and also selling our red environmental bags for 70c. We’re sure groups such as Planet Ark and Clean Up Australia will get behind our network of stores and give us their full support.

newsXpress Laidley are leading the way with this stellar display and making their customers aware. Education is key in changing customers perceptions about the impact of plastic bags on the environment.

laidley-environment-feb08.jpg

This photo is a prime example of how our newsXpress members are embracing the environmental message and including it in their regular promotional program. Congratulations to Helen & Russell Kirk and their team.

Meet the newsXpress Team

Meet Sonia Ruhland, newsXpress Group Administration Co-ordinator. Sonia joined newsXpress in 2005 and provides members with up-to-date information to support their business, a keen eye for detail and a wealth of IT knowledge.

Sonia is pictured in our new Brisbane Support centre located in Capalaba. We recently moved our Queensland operation to this new facility to accommodate the expanded team and also to benefit from shared IT capabilities which will make the business more efficient.

sonia-office-blog-feb08.JPG

‘Just In’ Magazine Marketing

To help drive incremental sales of magazines, newsXpress has developed the ‘Just In’ bookmark. This exclusive in-store marketing initiative is another part of our obsession with the magazine category. All stores were allocated a quantity of these unique marketing tools at no cost to them.


newsXpress Goulburn have already started to use their ‘Just In’ arrows to attract customers attention with great early success.

nxp-002.jpg

nxp-003.jpg

newsXpress instore Branding – Doormats

A valuable resource for members in the newsXpress network is the brand itself. While individual stores conduct their own local marketing initiatives, they join the group for the benefits associated with belonging to the name.

A number of stores have purchased newsXpress branded door mats, these are not only an exceptional way to advertise their business but actually practical for use in the business.

These mats are available to all members by completing an order form available through newsXpress and returning directly to Identity Matters. As you can see in the attached photos, they can be used in many applications and adapted to suit whatever needs you have.

mooloolabanxpmat220507-15.jpg

newsXpress Mooloolaba vertical design, 900mm W x 1800mm H

newsxpress-gympie-branded-mat-2.jpg

newsXpress Gympie horizontal design, 1800mm W x 900mm H

Driving Magazine Growth

newsXpress continues to have the largest growth in the magazine category in the Newsagency channel. With its unique magazine strategy of beacon branding, header cards, the magazine club card and just in book marks, newsXpress leads the channel in growth by combining its great relationships with ACP, Network, Pacific and Gordon & Gotch.

To have the highest growth in the country exceeding all others by a long way is no mean feat. Its testament to the hard work by newsXpressers in driving the category and the unique IP of the newsXpress support team.

newsXpress has a no fuss attitude with magazines. We believe in working with suppliers and distributors to drive the category,  and getting on with business and not being stuck in the past.

whitford-city-magazines-feb08.jpg

Changing the way they do business for the better!

Since joining newsXpress, Jim Manifis and his team from Whitfords City have seen a new level of service, marketing and business support they have not experienced before. The team is going through a rebranding strategy ay the moment. Working in with the Lottery West livery, newsXpress is working with the team to bring a whole new look and feel to the shop. With temporary signage up and the team in uniform the brand transition is well under way to taking this great Newsagency to the next level.  We can’t wait till the shop is finished the plans look fabulous.

whitford-city-rebrand-feb08.jpg

Quality product drives new Business

Since installing the new Canson range, The team at newsXpress Cleveland don’t sell cheap cardboard any more. They used to sell the cheap stuff for 90c now they sell it for $1.80 and have not lost a sale. Shows that quality cardboard sells and not one customer has complained. It has actually driven more sales with artists now coming into the shop to buy this fabulous range.

cleveland-canson-feb08.jpg

newsXpress Eastland create a display fit for ‘the King’

What do you do with half a pallet of Partworks? And such a compelling title as Elvis?

Well at newsXpress Eastland, you put them all out on the dance floor.

With the TV advertising yet to start, five copies were sold whilst the display was being put up!

This space has been very effective as a promotional area with Valentine’s Day generating double the previous years card sales. It is also adjacent to the wall of HOT OUT NOW magazines.

eastland-partworks-feb08.jpg

Valentine’s Day – Victoria

Again the creative benefit of the newsXpress structure comes through in these photos. Firstly you can see newsXpress Melton have placed their Hallmark/Alliance Forever Friends Bear on a swing as the centrepiece in the store. The effectiveness of this classic less is more is clear to see with over 150 entries in the Valentine’s day competition.

melton-vd-feb08.jpg

newsXpress Reservoir are soon to undertake a refit but have done a magnificent job to transform their front window using both the newsXpress and Hallmark marketing materials.

reservoir-vd-feb08.jpg

Business is booming with the HALLMARK/newsXpress Strategic Partnership

newsXpress Ocean keys which is located in a dynamic and growing northern Perth suburb, joined newsXpress last year and swapped greeting card companies. The result is a massive 41% increase in  greeting card sales since they joined and they are absolutely thrilled with the result. This store is one of many who are enjoying excellent growth with the newsXpress-Hallmark strategic partnership and there are many other stories within the group of stores who have swapped to Hallmark and have struck a rich vein of gold.

ocean-keys-hallmark-feb08.jpg