It is refreshing to meet small business owners and newsagents in particular who understand the need to spend money on marketing in order to build their business. With so much competition for the consumer dollar nowadays a targeted and varied local area marketing strategy can often be the difference between flourishing or perishing.
Ian Hargreaves from newsXpress Station Square, Maryborough has wholly embraced this program with his enthusiasm for promoting his new consumable ink and technology category along with old staples like Back to School.
His BTS television ad is linked below this article and is a fine example of the newsXpress brand including the clever cross-promotion of the unique newsXpress Magazine Club Card.
Ashley Lynch, manager at newsXpress Rockhampton has just completed twelve months worth of ads with Channel 7 in the local area culminating with this Christmas ad.
Due to the success of the ad campaign and his strong network contacts Ashley has co-ordinated five newsXpress stores to join him in producing event specific advertisements for the newsXpress group.
This is another strength of the newsXpress brand that several stores in a local area can join together to share the costs and reap the benefits of a larger scale marketing promotion than they would be able to afford or facilitate on their own.
With the newsXpress HOT ink! #4 flyer in the marketplace for six weeks already it is refreshing to see major retailers still struggling to match the great prices.
The HP #21 Black & #22 Colour Ink Cartridge Combo Pack listed at $40.55 in the HOT ink! flyer is also featured in the current Officeworks “Christmas with a difference” catalogue for the value pack savings price of $47.95!
Many other advertised products have had to drastically slash the RRP to come in underneath the HOT ink! prices. Members have reported this is apparent at not just Officeworks, but BIG W, Harvey Norman and others.
newsXpress Garbutt in Townsville sold the second division prize in last week’s Powerball draw. A brand new shopfit at the Garbutt store last Christmas has had it’s desired effect diminished due to a tardy renovation job on the centre.However this has done nothing to lessen the pride with which owners Steve and Alana Payne recalled their customers lucky day.
A 40 year old bachelor who looks after his ailing mother is now $62,000 wealthier, and when he came in to check his ticket Alana thought he was going to faint with joy! A great story! The streamers and balloons are going up today and they plan to share the story in their local area with a newsletter feature.
For a great price on genuine HP ink, this combo pack of HP 27 and HP28 ink is excellent value. $46.95 including GST is all you’ll have to par at a participating newsXpress location. They are listed on the Hot Ink website.
People who work in newsXpress outlets can join a Facebook group and thereby connect with another common interest. Our goal is to connect everyone working in newsXpress outlets across Australia using Facebook.
Jarryd Moore has some great insights at his blog about core focus. His business is a recent new member of newsXpress and is making good contributions to our discussion about the best model for the newsagency of the future.
newsXpress members are getting behind the Movember organising which is raising funds for Prostate Cancer Foundation of Australia and beyondblue. Trent Shields, Marketing Manager for newsXpress is one of those growing a mo to raise funds. Support his efforts by logging onto the movember website and registering donations against his number: 118266.
More newsXpress stores are getting into selling HP, Canon, Brother, Lexmark and Epson branded ink. Using some excellent resources from newsXpress, our members are able to professionally display the range and this helps boost customer confidence.
Success with ink and toner starts with the right range displayed professionally and that is where the newsXpress team helps.