newsXpress, the premier marketing group for Australian newsagents, has announced free membership of the coveted Hallmark Alliance marketing program exclusively for its members.
Valued at $1,250 per store per year, the decision by newsXpress invests an additional $137,500 into the marketing of newsXpress newsagencies, taking the total annual marketing investment on behalf of newsXpress members to beyond $500,000 in value.
“This decision demonstrates our commitment to professional group-wide brand-based marketing” said Graham Randall, founding Director of newsXpress. “It is another reason newsXpress stores outperform other newsagencies”.
Through the Hallmark Alliance program, newsXpress members will have access to professional seasonal promotions, additional local area marketing and newsXpress exclusive value added marketing support.
“Never before has a group of newsagents had access to such a comprehensive and valuable national marketing campaign built around key seasons.” Randall commented.
The first season for which this program will operate is Father’s Day in September.
CONTACT: Mark Nagy – CEO (03)9524 8080 or 0409 880 526.
Asked to comment to the editor of a trade journal today about the GNS decision to ban newsXpress from its trade shows, the Board issued this statement today:
newsXpress is disappointed that the Board of GNS has taken this action against newsXpress. Now is the time for newsagents and their suppliers to embrace competition rather than build walls against it.
We have been active supporters of GNS since we commenced six years ago and have participated in the Brisbane Market Fair since we began. To now be locked out on the grounds of newsXpress being a threat is disappointing and offensive to our newsagent members.
It has been a busy couple of weeks for the newsXpress team with another eight newsagents signing to join the group – five in Victoria.
We do not accept all who wish to join the group and have a well developed set of criteria – to ensure that the relationship is mutually beneficial. In addition to the eight who have just signed we have more we are working with to establish whether a relationship with newsXpress is right for their business.
Every two months newsXpress hosts member meetings in each capital city. These are supplemented by regional meetings – ensuring we get to all members regularly. These are not your traditional newsagent or small business meeting. No, the newsXpress member meetings are packed with business building training and advice – delivering our members action strategies which they can implement in their businesses without further financial cost.
We believe in continuous training as we have found this to be more beneficial to a newsagency than one long training session before taking over a business as suppliers currently require of newsagents.
Our approach to continuous training is another reason newsXpress businesses are sought after by people entering the newsagency space – no matter where you are in your newsagency lifecycle, you can rely on newsXpress to challenge you to build a stringer and more enjoyable newsagency – for you and your customers.
Around major promotional times small business and newsagents are often looking at different ways to gain a larger share of the market. Most newsagents will allocate funds to marketing in their regular business operation and it is at these times that they need to wisely invest this money.
One effective method to increase their exposure and therefore potential foot traffic and ultimately sales is by running a radio campaign. The level of participation in radio will depend greatly upon your location. Advertising rates in metropolitan areas differ substantially from their regional equivalents.
newsXpress offers their expertise in negotiation, demographics, frequency as well as script and copy writing to members to gain this critical advantage.
Several members have already in conjunction with newsXpress and various radio stations produced effective ads for Valentine’s Day, Mother’s Day and the Ink promotions – Need Ink? and HOTink!
For more information on how you can get started with your owm radio strategy contact the newsXpress Communications Centre.
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newsXpress is proud to have been a Gold Sponsor of the 2007 Australian Newsagents Federation conference on the Gold Coast last week. We welcomed the opportunity to put our money into an event focused on guiding and motivating newsagents to be better business operators.
The Board of newsXpress felt that it was important to lead on this issue and encourages other marketing groups to put similar funding on the table to develop better newsagents.
newsXpress has also financially supported the Queensland Newsagents federation State Conference this and previous years for the same reasons – to foster better newsagents.
We feel that there is no better proof of our commitment to the newsagency channel than to support the institutions to which newsagents turn for business support.
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newsXpress stores across Australia are winning new customers with our Hot Ink promotional campaign. Based around smart brochures (pictured) newsXpress newsagencies are luring new customers to their stores in search great prices and exceptional service in the ink and toner space.
Some newsXpress newsagencies are supporting the brochure campaign with radio and newspaper advertising. They see this as a good opportunity to separate their newsXpress business from other newsagencies.
While other newsagent groups are offering flyers to drive ink and toner sales, the newsXpress offering goes beyond marketing and encompasses ranging, pricing, employee training and supplier arrangements. The group’s holistic approach is aimed at winning stationery business back for its members.
So, for the best deals backed by fantastic customer service in ink and toner for your printer, contact your local newsXpress newsagency today. Experience the difference.
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