Halloween at newsXpress Ascot Vale

ascotvale-halloween.jpgnewsXpress Ascot Vale has an excellent Halloween display on the dance floor.  Featuring a plenty of Halloween product and another visit from their store mannequin who makes it into most seasonal displays. The display is situated to be seen by most whoppers visiting the store.  If you are visiting or near Union Road Ascot Vale check out the Halloween offer at newsXpress Ascot Vale.

Great calendar range in Toorak

toorak-calendars.JPGnewsXpress Toorak Village has setup an excellent calendar display in-store.  Boasting a large range of calendars from newsXpress preferred suppliers, the 2011 calendar range at newsXpress Toorak Village is most impressive. It features calendars for a broad range of interests and ages.  Well done to everyone involved in creating this terrific calendar offer!  Click on the image to see a larger version of the photo.

Halloween products as a counter impulse at Pakenham

pakenham-halloween-candylane.JPGnewsXpress Pakenham is using the newsXpress candylane approach to selling some of their Halloween products right in front of the counter.  This is an excellent impulse purchase strategy which will maximise the Halloween success.  The candylane itself brings structure to counter traffic flow – vital in any busy newsagency.  Click on the image to see a larger version of this photo.

newsXpress Emerald promotes Happy Tails Day

emerald-happy-tails.jpgMeet Sally Murphy one of the owners of newsXpress Emerald in North Queensland.  Sally dressed up as “Roxie the Dalmatian” in support of the RSPCA Happy Tails Day – a fund raising drive supported by newsXpress nationally in association with the RSPCA.

All team members at newsXpress Emerald dressed up as their favourite dog for this day.

Congratulations to Sally and the team for engaging in this promotion in such a practical and fun way.

Halloween makes Main Street Pakenham

pakenham-halloween.JPG newsXpress Pakenham is promoting Halloween in their Main Street window.  On the left is a display of Halloween products which is available in-store and on the right is the Halloween mirror, a real feature product for the 2010 Halloween season. Click here to see the mirror in action.  newsXpress Pakenham is using the window display to attract people passing by to stop and shop their Halloween range.

Halloween attracts younger shoppers and there are plenty of other products in a newsXpress store to satisfy these younger shoppers.

Click in the image for a larger version.

newsXpress Young opens Optus agency in-store

young-optus.jpgnewsXpress Young has opened a full Optus agency in-store and held a GRAND OPENING on Saturday to launch the Optus range to the people of Young. The launch was supported by newsXpress preferred supplier, Jenlist.  The customers were excited and the local radio station, 2LF, broadcast details of special offers from the store.

It was a great launch with a sausage sizzle out front – driving a wonderful community spirit.  Congratulations to everyone at newsXpress Young for delivering the Optus agency to the town.

newsXpress at the Gympie Gold Rush Street Parade

gympie-goldrush.JPGnewsXpress Gympie was a proud feature of the Gympie Gold Rush Street Parade in the weekend.

Warrick Hosking and the team did newsXpress proud with a strong presence and giving out water bottles and newsXpress caps.

A terrific community spirit and proactive businesses made the Gympie Gold Rush Street Parade a successful event of which newsXpress Gympie was proud to be part.

newsXpress Beechworth embraces Halloween

beechworth-halloween.JPGnewsXpress Beechworth is embracing Halloween for the first time with this terrific display in the middle of the high-traffic dance floor.  From the newsXpress Halloween marketing collateral to the great range of product on offer, Beechworth is set for some Halloween fun.

As with all newsXpress stores embracing Halloween, the newsXpress national merchandise team has sourced a broad range of products from the regular Halloween offer through to some exclusive lines – all good margin yet at competitive prices. We have backed this up with excellent in-store collateral and out of store marketing.

Well done to Beechworth for embracing Halloween. We want to see photos of the staff costumes as we get closer to the big day!

Halloween fun at newsXpress Ivanhoe

ivanhoe-halloween.jpgFun is front and centre in the Halloween display at newsXpress Ivanhoe in Melbourne.  Occupying two large display units on the dance floor, the Halloween range is easily seen by newspaper, greeting card and magazine customers.  There is plenty of retail theatre with the display and this is bound to drive a good sales result.  Ivanhoe residents are set for a great Halloween this year thanks to the effort and creativity from newsXpress Ivanhoe.

Click on the image to see a larger version of the photo.

Halloween hits Orange NSW

orange-halloween.JPGnewsXpress Orange has an excellent Halloween display on offer from the front of the store, pointing into the shopping mall.  With the exclusive newsXpress Halloween collateral hanging from the ceiling and drawing attention to the season to the tables packed with Halloween products, newsXpress Orange is set for an excellent Halloween season.  Click on the image to see a larger version of the photo.

Halloween at newsXpress Woden (ACT)

woden-halloween.jpgnewsXpress Woden has Halloween setup on the dance floor, in a perfect high traffic location from which to drive impulse purchases.  Customers heading into the store for greeting cards, magazines, newspapers and stationery pass right by this display without a need divert from their track.  Stacked from the floor up, the display offers a good range of Halloween product.

newsXpress Phone Card wins in market comparison

phonecard-newsxpress.jpgThe newsXpress phone card has just been subjected to a rigorous comparison with twenty two phonecards in the marketplace.  On this comparison it wins on every single point of comparison.

Through this newsXpress branded product we are delivering value to our retail customers and value to our newsXpress members. newsXpress is helping drive the success with good marketing collateral and in-store sales tips.

newsXpress members are reporting excellent sales of this new phone card.

Fun Halloween recipes from newsXpress

newsxpress-halloween-rec.jpgnewsXpress has published two pages of Halloween recipes for newsXpress members to give away to customers.

The recipes are part of our strategy to help our stores encourage customers to turn Halloween into a fun family occasion.  They also demonstrate the newsXpress difference in action.

newsXpress members have the recipes on display with Halloween product as well as on offer from the counter.  They are an important element in showing that Halloween at newsXpress is a unique and more valuable experience.

Chasing kids mags impulse business

sunburysq-kidsmags.jpgnewsXpress Sunbury is chasing impulse business with this smart tactical display at the counter promoting a range of kids books.

At an ideal height for browsing by the target reader, the display brings these titles out of their usual magazine  location and into a more impulse purchase opportunity location.

Like all good counter displays, this display is certain to rotate through and thereby combat store blindness.