newsXpress Maryborough (VIC) is driving great sales of the Doggy Bank which is part of our Christmas catalogue offer. Their approach is simple. They have placed the Doggy Bank stock in a dump bin in front of the counter with one Doggy Bank out on show and ready for play. This is the best approach and is the reason newsXpress stores are reporting sell outs and are ordering extra stock. What a great story! Click on the image to see a higher resolution version of this photo.
newsXpress Terrigal looking good after fire
newsXpress Terrigal is open for business in temporary accommodation following a fire which destroyed their premises. Thanks to the hard work of owners Andrew and Cathy, support from friends, family, local businesses and the newsXpress Business Development Managers responsible for this store, newsXpress Terrigal is looking terrific. A re-opening is being held this weekend to refresh interest in the store, the home for the business for the next twelve months.
newsXpress Shoreline promotes calendars and Christmas
newsXpress Shoreline in Tasmania is promoting an excellent range of calendars and a great range of Christmas cards right at the front of their store. The compelling offers attract shoppers to the store. Beautifully segmented across the entrance, shopping is easy and impulse purchase encouraged. Well done to everyone at newsXpress Shoreline for a clean, professional and compelling entrance.
Another lottery win for newsXpress
Congratulations to newsXpress Pacific Pines for selling a winning ticket in Saturday’s lottery draw. This is another win in a string of wins right across the newsXpress newsagency marketing group. The Gold Coast Bulletin has more on this happy story.
Hallmark digital scrapbooks
The digital scrapbooks from Hallmark are generating excellent interest in participating newsXpress stores. These innovative products are a wonderful gift, allowing people to load them with precious memories and to enhance these with an excellent suite of effects. What more precious gift is there than memories?
newsXpress is proud to be one of a small pool of retail channels through which Hallmark has offered access to these digital scrapbooks.
Teacher gifts drive sales at Bairnsdale
The team newsXpress Bairnsdale has put together a good display promoting teacher and graduation gifts to customers shopping in the store. This is an excellent seasonal opportunity, especially in rural and regional locations. The cross over between gifts and greeting cards makes the promotion ideal for a newsagency. The key is promotion in a good high traffic location, as they have created at newsXpress Bairnsdale.
Click on the image for a larger version of the photo.
Hallmark Christmas ornaments at hit at Knox
newsXpress Knox is generating good sales with the Hallmark Christmas ornaments. The display behind the counter is proving very effective for attracting shopper attention and driving impulse purchases.
The Knox team has also located a bold display of the Hallmark ornaments at the front of the store facing into the shopping mall.
The ornaments are an excellent point of difference since they are only available from a limited number of locations.
Doggy Bank sells out for Christmas
The Doggy Bank sourced by newsXpress for our Christmas offer has sold out according to our supplier. We found out when one of our stores wanted to order extra stock having sold out of their allocation. Talk about a great success story! Stores promoting the Doggy Bank at the counter in an uncluttered location with one out of the box for customers to play with are reporting the best results.
UPDATE: Our supplier has advised that new stock arrives next week.
Great Christmas card range in Sunbury
newsXpress Sunbury Square has an excellent range of Christmas cards out on display. From the exclusive and popular Hallmark sound cards to the wonderful range covering many different captions, Sunbury shoppers are being spoilt for Christmas cards at newsXpress Sunbury Square. Click on the image for a larger version.
Inspiring gifts driving sales
newsXpress members are reporting good sales from a new limited edition gift range from Hallmark. Featuring mugs, plaques and other items with inspiring quotes, these high quality gift items have arrived just in time for Christmas. Sourced through our strategic partner relationship with Hallmark, the items have been selected not only for Christmas but for their year-round appeal. They work especially well with Thank You cards and this is important given the number of Thank You cards newsagencies sell compared to all other card retailers.
With such strong early sales, newsXpress members offering these very exclusive gifts from Hallmark are looking forward to the Christmas season.
Christmas range at Forest Hill
newsXpress Forest Hill has the Tamarr and Fancy Pals ranges on display in the main traffic thoroughfare of the store. The display has only been up for two days and is already registering good sales. The Tamarr and Fancy Pals ranges are through newsXpress preferred suppliers and are feature ranges in our exclusive Christmas catalogue.
Strong early sales indicate that the newsXpress merchandise team has picked more winners for Christmas 2010.
Hallmark Christmas ornament collateral
We have produced a poster to support the 2010 range of Hallmark Christmas ornaments.
This EXCLUSIVE collateral artwork is available to newsXpress stores selling the limited edition range of ornaments from Hallmark.
The new range of ornaments have out at our corporate stores for a week and have already delivered good sales – they are loved by collectors.
newsXpress members wanting access to this collateral need to contact the newsXpress National Support Centre.
Melbourne Cup celebration at Ascot Vale
The team at newsXpress Ascot Vale got in the Melbourne Cup spirit this week with jockey outfits replacing their traditional newsXpress uniforms. Being the closest newsagency to the hallowed Flemington racecourse where the Melbourne Cup is run, it is fitting that the Ascot Vale team got behind the carnival. It looks like they had fun on the day!
Exclusive 2011 diary marekting collateral
newsXpress has shipped to all stores A2 double sided posters promoting the 2011 diary range:
These posters are being used in windows, in-store above diary displays and elsewhere in the store to promote the 2011 diary range.
The marketing collateral has been developed exclusively by newsXpress for our retail network.
The newsagency marketing group for the future
newsXpress is a newsagency marketing group focusing on the future, the future of businesses owned by our members, the future of the newsXpress retail network and the future of newsXpress itself.
newsXpress members have access to product and marketing initiatives which drive new traffic, excellent product deals which deliver excellent margins, business advice which guides business planning, lease advice which results in a competitive occupancy cost and in-store business assistance which helps with day to day issues.
In considering new members, newsXpress focuses on the people in the business more than size. We have seen some excellent members more than double their businesses in a few years with newsXpress by embracing the opportunities which newsXpress brings to the table.
newsXpress members who actively engage see healthy results on their P&L and this is what newsXpress relentlessley pursues through its initiatives.
Promoting gift cards and ink
newsXpress Knox is promoting the HOT Ink! sale and the Blackhawk gift card range at the entrance to the store with a couple of in-house printed A2 posters.
The Gift Card poster in particular has driven a measureable increase in sales. With ink it is harder to tell because of the flyer campaign which is currently on foot.
newsXpress provides the artwork for these in-store posters so that stores can print to the size which suits their needs: A4, A3 or A2.
At newsXpress Knox, the posters are changed every week, cycling between newsXpress collateral and key product collateral. In deciding what to promote in these highly visible locations, we select products and services which will attract new traffic to the business.
Great 2011 calendar range at Beechworth
newsXpress Beechworth has an excellent 2011 calendar range on display in-store.
Supported with the exclusive newsXpress calendar collateral above the displays, the range is professionally presented and driving good business as a result.
The broad range of calendar titles on show at newsXpress Beechworth reflects the newsXpress approach to calendars of serving the special interests of your customers as reflected in your magazine range. This is where the newsXpress category knowledge is helping our members extract maximum value from the calendar opportunity.
App Magnets gift a hit Christmas gift
The App Magnets which were released as part of the newsXpress Merry Giftmas offer are proving to be a popular impulse / counter line in newsXpress stores.
One newsXpress store has sold out and another had sold 60% of stock in just over a week.
The App Magnets are working well when placed in an easy to see position at the counter. Customers comment that they have never seen anything like them before. This is what drives the impulse purchase.
They are a perfect gift for anyone with an iPhone or iPad.
newsXpress is proud to have sourced such an innovative and popular gift for Christmas 2010. We are excited about the entire Christmas gift range and the point of difference it drives for our stores compare to other newsagencies.
Driving 2011 calendar sales
newsXpress members are using the marketing collateral provided by newsXpress for promoting the 2011 calendar range in a number of ways. The professionally designed and exclusive to newsXpress A2 poster can be seen in newsXpress stores in the front window, hanging above the calendar display and in a variety of other situations.
newsXpress offers year round assistance to store to leverage the maximum opportunity from calendars. This work culminates in sales achieved over the next twelve weeks.
Recordable Christmas storybook a hit
The Hallmark Christmas recordable storybook is being promoted widely by newsXpress stores thanks to excellent marketing colateral provided by Hallmark.
The photo shows the display at newsXpress Knox, one of our corporate stores. The centrepiece is a sample book which customers can try.
The best opportunity for selling the storybooks is right now – so that grandparents and parents can record the story well in advance of Christmas.