newsXpress Sun Valley has put together an excellent display of Junior MasterChef products sourced through one of our newsXpress preferred suppliers. This range helps newsXpress stores like Sun Valley tape into the Junior MasterChef phenomenon in time for Christmas. Access to the range is limited … it’s a terrific point of difference for participating newsXpress stores. Early reports indicate good sales for this range.
The newsXpress candy lane approach in action
newsXpress Maryborough has established two candy lanes as per the merchandising recommendations from newsXpress presented at recent member meetings. It looks great and is driving good business. Well done Ross, Cheryl and team!
Customers approaching the counter see excellent impulse opportunities plus roll wrap and gift wrapping tape and Hallmark gift tags – excellent Christmas opportunities.
Helping newsagents leverage exsting good traffic is a key part of the total business solution from newsXpress.
Local ink promotion for newsXpress members
newsXpress members participate in regular national campaigns promoting ink under our HOT ink! sub brand. In between these national HOT ink! promotions, newsXpress members have access to professionally designed flyers which can be easily modified at the store level. newsXpress Reservoir has done this, setting local prices and producing a double sided flyer which looks like it has come from a professional printer.
Customising the newsXpress collateral takes a couple of minutes and can be done on just about any computer.
newsXpress Deception Bay sells $10 million winner
Congratulations to Brett and Alexandra Carey of newsXpress Deception Bay for selling one of the two winning tickets in last night’s OzLotto draw. One of their customers is $10 million richer today. What a great continuation of the newsXpress lottery winning streak!
Christmas on show
newsXpress Knox has Christmas offers on show across the entrance to the store and through the dance floor. From cards on the rigth to gifts on the left, the Christmas offer is a beacon to shoppers in the mall promoting the season and the good value shopping opportunities at newsXpress.
The table displays change weekly as part of the commitment to keep the offer fresh.
newsXpress St Clair embracing gifts
New newsXpress member, newsXpress St Clair, is having fun and success with the ever expanding range of gifts sourced by the newsXpress merchandise team.
Thanks to new Pert & Ryan fixtures, the St Clair team is better equipped to display these new gift lines.
From the golliwogs to the Cheeki bottles to the wooden toys, the range is broad, appealing and well located on their dance floor.
Plants and magazines sell well at newsXpress Young
newsXpress Young is enjoying good success in promoting plants with gardening magazines at the entrance to their business. The initiative is certainly paying dividends, they have sold 6500 plants over the last 12 months and lots of magazines from this front of store display.
newsXpress Business Development Managers see local store initiatives such as this in their visits and share them with other stores through email and their face to face visit cycle. Connecting newsXpress stores by sharing ideas like the success at newsXpress Young is another part of the newsXpress difference.
Christmas in Pakenham
newsXpress Pakenham has Christmas offers running through the store, on both sides of the dance floor.
Covering the entire newsXpress Christmas range as well as the Hallmark Christmas card and gift range, the Christmas offer on the floor at Pakenham is bright, broad and appealing.
They are using some of the digital tools to create visual movement within the displays and thereby drive sales.
newsXpress Melton success with Christmas gifts
newsXpress Melton is having good success with the plush dogs and cats which are part of the newsXpress Christmas gift offer. Peeking out of handbags, they look great!
The stand, on one side of a column, is in a perfect location for impulse shopping. The other side of the column offers the Hallmark recordable storybook range, another great success for newsXpress stores.
Both items appeal to similar shoppers.
The dogs and cats are particularly appealing because they brighten the store with colour and personality. Customers love them!
They dogs and cats will drive traffic as they are in our catalogue.
Calendars at newsXpress Castle Towers
The team at newsXpress Castle Towers has put together an excellent calendar outpost for the 2011 calendar season. Featuring calendars from newsXpress preferred suppliers, this well laid out high traffic location outpost is sure to be a hit with shoppers visiting the Castle Towers shopping centre.
The newsXpress merchandise team helps members with calendar buying and layout advice to ensure that the full potential for the season is achieved.
Calendars at newsXpress Robina
newsXpress Robina has a calendar outpost out the front of the store promoting the newsXpress range of calendars. Sourced through newsXpress preferred supplier relationships, these excellent margin calendars are already selling well thanks to a good display in a good traffic location.
Early Christmas move works for newsXpress Orange
newsXpress Orange put Christmas on display earlier than usual and enjoyed good sales as a result. Click on the image for a larger version. Using newsXpress collateral and products from newsXpress preferred suppliers, newsXpress Orange has put on an excellent display promoting the season.
newsXpress radio at the counter
What a perfect way to promote newsXpress Radio and a hip Christmas gift! Anthony at newsXpress Knox came up with the great idea is playing newsXpress radio through the DJ-Bears. Mini speakers are located in the feet of the bears.
There is a cable running from the bear which can be connected to anything from an iPod to your computer to the newsXpress Radio reception box.
Promoting the DJ-Bears in this way enables us to run them as a counter offer and show how they work. Customers are noticing!
Great Christmas gift sales at Mornington Central
newsXpress Mornington Central (VIC) is seeing good sales from its display of Christmas gifts featured in the newsXpress Merry Giftmas catalogue. Early sales have been so good that some lines are close to selling out.
The Christmas gift display is located next to the lottery counter, in a highly visible location in the store. It has been configured for easy browsing and shopping. The proof is in the sales.
This year’s Christmas range selected by the newsXpress merchndise team is already selling well and the catalogues does not even hit until this week.
Great Christmas sales at Salamander Bay
newsXpress Salamander Bay (NSW) is reporting excellent sales of their home decorating items and gifts sourced from newsXpress preferred suppliers. The display is situated in an excellent location on the dance floor and laid out in an enticing and shopper friendly display. This is the first year that Salamander Bay has separated decorating gifts from other Christmas lines – sales are indicating that this is a good move. Click on the image for a larger version of the photo.
newsXpress stores loving Cheeki bottles
newsXpress launched the range of Cheeki stainless steel water bottles months ago and what a success they have been! newsXpress store after store is reporting excellent sales, many reordering three and four times. The sell through is extraordinary.
newsXpress has made Cheeki a success for members with range and merchandising advice, pricing which delivers an excellent margin to newsXpress members and with vital information to help team members sell the benefits of the Cheeki product.
We have deliberately not talked much about the extraordinary Cheeki bottle success enjoyed by newsXpress members as we know people visit here to copy our success stories.
What a great newsXpress story! Kudos for newsXpress corporately, and our merchandise team in particular, in delivering the Cheeki initiative and excellent profit for members from a product line which was unexpected for a traditional newsagency business.
Yes, the Cheeki bottle story is the newsXpress difference in action.
Calendars selling well at Knox
newsXpress Knox is having good success with calendars this year. It is the store’s first year in this space since they opened a week before Christmas last year, too late for the pre Christmas calendar sales.
The stand in prime position on the dance floor is being replenished weekly as the Knox team develops an understanding of the different categories which appeal to shoppers in the Knox City Shopping Centre.
newsXpress Knox is following the newsXpress policy of not discounting calendars until after January 1.
Using the back of the stand
newsXpress Maryborough (VIC) is making great use of the back of their ACP basket Builder stand with these two professional display stands for Prevention and Better Homes and Gardens.
What an excellent fit! Professional and clean in terms of use of the floor footprint. An excellent impulse purchase driver.
This back to back display stand configuration can be easily reversed, providing equal time (in both directions) to Australia’s two biggest publishers and their popular titles.
Graduation gifts on show at Redcliffe
newsXpress Redcliffe has a great range of graduation and teacher related gifts on show on this display facing into the mall.
With graduation and teacher gifts displays uncommon, newsXpress stores like Redcliffe are doing well by promoting the season in such a bold and comprehensive way. Of course, sales are the measure of success … yes, they are great!
The display is blocked by gift category as well as by colour. Attention to such detail makes it visually appealing and practically compelling.
Sourced through newsXpress preferred suppliers, graduation and teacher gifts are a perfect add-on to a greeting card sale.
Innovative interactive range on show at Bairnsdale
newsXpress Bairnsdale has a terrific display promoting the Hallmark recordable storybook and interactive photo album range.
This aisle end display is driving good business for the innovative range of products from newsXpress strategic partner Hallmark.
From the Christmas storybook to others the wonderful interactive photo albums, newsXpress Bairnsdale is bringing innovation to town and driving good business as a result. Promoting all interactive related products in this one display is designed to drive multiple purchases. It is working.
Well done to everyone involved at Bairnsdale!