newsXpress Yarram is embracing Christmas throughout the store.
The display in the photo of one of their Christmas displays features the Hallmark recordable storybook along with a good range of other Christmas treats available at newsXpress Yarram.
The recordable story book display is set to leverage off the national TV advertising for this product which kicked off last night.
newsXpress Yarram is a beacon in town this Christmas season.
The front window of newsXpress Leongatha is wrapped like a gift with a wonderful and personal Christmas message from the store to the town – note the gift tag on the top right corner of the ‘ribbon’.
This not only spreads Christmas cheer and goodwill, it also draws attention to the Christmas offers in the window.
This initiative at newsXpress Leongatha takes the Christmas away from just being a commercial season and provides for a more personal connection with the Leongtha community.
newsXpress Point Cook is promoting items from the newsXpress Merry Giftmas catalogue in the front window. The dolls from Tamaar are one of many popular items featuring in this year’s catalogue.
By promoting in the window as is being done at Point Cook, they are presenting a unique offer not usually associated with newsagents. Presenting a point of difference, breaking with tradition, is vitally important for newsagents.
There are more items from the Christmas catalogue inside newsXpress Point Cook.
newsXpress’ Rob Henderson created this display promoting the Junior MasterChef range at newsXpress Sunbury Square. Ben from newsXpress Sunbury Square got in on the act by donning the Junior MasterChef hat and apron. This is an excellent promotion of the range throughout the store – wherever Ben goes.
The Junior MasterChef display at newsXpress Sunbury Square follows the visual merchandising guidelines published by newsXpress for this line. In addition to sourcing excellent national brand product, newsXpress provides the vital information which helps our members leverage the opportunity to maximum value.
Christmas greets customers as they enter newsXpress Scotts Lismore.
From the table of Christmas gifts to an excellent card range to wrap and all sorts of Christmas gifts and goodies, newsXpress Scotts Lismore is making excellent use of newsXpress preferred suppliers and newsXpress marketing collateral.
The cheerfulness of the merchandising brings a bright and happy feel to the shopping expenience.
Sales of the Junior MasterChef range at newsXpress Watergardens have been excellent. Click on the image to see a larger version of one of the displays facing out into the shopping mall. The display shows great use of props – notice the bear at the top of the display. While the bear has no actually synergy with the products, shoppers were coming up and saying that they love the MasterChef Bears, do you sell them? Um, yes we do – we sell the bears and the Junior MasterChef hats. Another win for newsXpress – sourcing quality brand name produc, connecting this with existing product (the bear) and telling a compelling story.
Rob Henderson for our newsXpress team created this display.
The newsXpress Merry Giftmas catalogue which has been delivered to hundreds of thousands of homes around participating newsXpress stores is working its magic, driving new traffic as shoppers bring the catalogue in looking for good newsXpress deals.
Created in-house by newsXpress exclusively for newsXpress members, the catalogue offers excellent deals on Christmas gifts, books and a range of decoration items.
newsXpress members are already reporting excellent sales, many placing top-up orders to satisfy continuing demand.
As the catalogue says, it has GIFTS FOR EVERYONE. This is proving to be true based on the broad range of items which are selling.
newsXpress Armidale is making good use of the newsXpress marketing collateral promoting the newsXpress Christmas deals.
Promoting from the ceiling of the store with double sided A1 posters and with an excellent range of Christmas gift products on the shop floor, newsXpress Armidale has a bright and warm Christmas feel.
newsXpress Sunbury has a wonderful Bush Christmas display in the window, presenting a very different Christmas look for a newsagency.
Created by Rob Henderson from newsXpress, the display is designed to attract shoppers and have them look at the business in a different light.
While other shops are going for loud and price based Christmas displays, newsXpress Sunbury is showing a more entertaining and creative window display – a great show of the newsXpress difference.
M-Cups are selling well at newsXpress Knox from this tactical display created by the team. The promotional sign makes the purchase easy as it shows how the cups can be used.
The M-Cups are promoting newsXpress Knox as a good value gift location with General Trader nearby selling the same product for a dollar more. In a Christmas where dollars count, the difference is good for us.
The counter display will run for a week, if the stock lasts that long.
M-Cups are another hit from the newsXpress Merry Giftmas catalogue.
newsXpress Redcliffe has the wonderful range of Hallmark recordable storybooks on show with a high-impact display on an aisle end at the front of the store.
Making good use of the Hallmark collateral to promote the unique range of products, the display sits perfectly in front of the popular card aisle.
newsXpress is one of a small group of retail channels offered this range by Hallmark. newsXpress stores, like Redcliffe, have embraced the offer to leverage the newsXpress and Hallmark relationship to demonstrate our point of difference.
newsXpress Toronto is promoting the newsXpress magazine difference to shoppers as they enter the store by using newsXpress collateral supporting our Magazine Club Card. Placement of the collateral above each of the top selling weeklies reinforces the value of shopping at newsXpress for magazines over the other retailers offering magazines in town. The newsXpress marketing team loves to see the different ways newsXpress stores use the collateral we create.
newsXpress Glendale in New South Wales has part of the newsXpress Merry Giftmas Christmas Catalogue range displayed on a high profile power end.
The products are beautifully merchandised and selling well, of course.
The newsXpress Glendale team are experts when it comes to selling gifts with the store generating excellent growth by making the business a destination for the valuable gift category in the region.
By capping the display with the newsXpress EXCLUSIVE Merry Giftmas poster, they are connecting the display with the catalogue which has been distributed.
newsXpress stores are reporting good (early) Christmas sales already for Christmas 2010!
newsXpress Melton in Victoria is reporting excellent business from newsXpress counter offers.
The Doggy Bank will be a sell out before Christmas thanks to the sage newsXpress advice on product placement.
The Uniball Fantam pens have also been selling very. The pens are erasable, making them especially popular with crossword and puzzle book customers.
Two excellent money making stories from newsXpress initiatives. Every dollar of margin earnet from impulse [urchases is more valuable than a dollar earnt on a destination purchase.
Sales of the newsXpress branded phone card are going very well for many newsXpress members. Available across the newsXpress network, this exclusively branded phone card is a practical example of the newsXpress difference: a high quality product at a very competitive price delivering product category best practice margin. The newsXpress phone card is backed with practical merchandising and sales collateral and advice.
The Australian phone card marketplace was ready for a no gimmicks phone card which consumers could trust. newsXpress is proud to put its name to this phone card as a stand out in quality, price and service.
newsXpress Forest Hill (VIC) is seeing excellent calendar sales from its wide range of calendars in the 2011 range. The range has been carefully laid out by category and segment and is serviced at least once a day. The team is careful to not overload pockets – to help ensure a good shopping experience for customers.
Calendars, located in a high trafffic position and well laid our will sell well … as newsXpress Forest Hill has found over the years.
newsXpress Kin Kora has the newsXpress, Hallmark and Darrell Lea point of sale together with some giant baubles to create our Christmas displays throughout the store. Customers love the ‘presents’ under the tree – the boxes are from WM Australia, chocolates are from Darrell Lea and gift bags from Hallmark. Customers are already commenting on how nice a ‘traditional’ tree looks in the shop.
Well done newsXpress Kin Kora!
The team at newsXpress Mornington Central is having great success with the Franklin AnyBook – another newsXpress innovative product. They have created a good display with a poster positioned next to the product. Sales have been excellent! This store is located next to an Angus and Robertson store which does not carry this product. They are co-operating with newsXpress Mornington by directing customers their way. The Franklin AnyBook gets newsXpress into the interactive reading experience and further shows off our commitment to product innovation for newsagents.
newsXpress Macarthur (NSW) has a terrific display of the Hallmark recordable storybooks on the dance floor. Sitting in prime location, this display is drawing attention of customers who visit the busy store.
Prime retail placement of thee storybooks is essential given the investment by Hallmark in a TV campaign promoting these products. newsXpress published details of the TV campaign to members earliner this week.
newsXpress Sun Valley has put together an excellent display of Junior MasterChef products sourced through one of our newsXpress preferred suppliers. This range helps newsXpress stores like Sun Valley tape into the Junior MasterChef phenomenon in time for Christmas. Access to the range is limited … it’s a terrific point of difference for participating newsXpress stores. Early reports indicate good sales for this range.