VANA BALL – OH WHAT A NIGHT!

newsXpress loves supporting industry events all around the country, both at national and state level. Not only did we have a large number of newsXpress members there on the night it was a great way for all to mix on a social occasion and get to know the who’s who in the industry.

Pictured here is Vaughan Lawrence from newsXpress Beechworth with celebrity, journalist, TV and radio personality and host for the night  Beverley O’Connor.

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Modern Easter at newsXpress Deception Bay

The team at newsXpress Deception Bay went left field this year – and have gone searching for Easter Brides!

They sold two magazines while setting up the display and customer reaction has been extremely high. They have also capitalised on this interest by including complimentary products such as photo albums, horse-shoes, white tape for the limo and assorted gifts.

The window has been decorated in a more traditional manner with a strong focus on kids and bunnies.

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Never too late – VALENTINE’S DAY – newsXpress Riverlink

Jayson and Belinda from newsXpress Riverlink sourced 14 dozen single red roses for their Valentine Outpost, which came sleeved, and had a red bow. These completely sold out in 2 days, complementing the plush and other gift ware.

Both Wednesday and Thursday were equally strong in retail sales. As this was the first year for their outpost they will be using their data when purchasing for next year.

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newsXpress Riverlink – special signage was commissioned advertising the rose offer to tie in with the newsXpress creative. While team members proudly show their selling skills in the spirit of Valentine’s Day.

PARTWORKS Magazine Display

To make a display look aesthetically pleasing is a matter of organising merchandise into a cohesive shape. The triangle is used more than any other shape. Merchandise arranged in this way gives the display more weight at the base, giving a stable appearance. It is easy for the eye to take in the whole thing.

Alex from newsXpress Deception Bay has used the best hot spot in her store to present this 4 sided display capturing customers coming from all directions. She has combined 2 different partwork magazine launches to make a display which has sold through very quickly.

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Networking benefits

Following the Queensland newsXpress member meeting, some members took the opportunity to participate in a smaller more interactive group discussion on in store systems and procedures.The Business managers answered questions and shared resources on staffing, security procedures, magazine returns and team member training.

newsXpress member meetings are diverse in structure to deliver the most effective and relevant resources to our members.

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Using promotional ends to make money not just look good

newsXpress Castle Towers are retailers not just newsagents. By devoting ends to product that sells not just promote, they are making more money. Whilst magazine promotions look good, we are in business to use every square inch of the shop for profit not promotion. Magazines can be promoted in other ways and newsXpress is forging forward by selling magazines and promoting them well, yet using real estate in more profitable ways. We love magazines but we are also promoting other parts of the retail offer to add more dimension to our stores.

This approach is certainly embraced by our customers as the results prove.

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newsXpress Castle Towers promoting (and selling) diaries and plush gifts where magazines have traditionally been the sole occupant.

Canson Creative Centre unveiled in newsXpress

The Canson Creative Centre exclusive to newsXpress has been launched amid much fanfare in Victorian locations this week. As you can see from the photos the display is stunning and certainly sets newsXpress apart from it’s competitors and even other retailers in the challenge of bringing art to the mass market.

The roll out continues over the next fortnight in Queensland.

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newsXpress Ascot Vale – exclusive Canson Creative Centre

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newsXpress Gladstone Park – the custom built stand fits perfectly into the store layout.

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newsXpress Reservoir – where the Canson Creative Centre is set up adjacent to the Canson Paper stand for a complete Art & craft offer.

Publishers A-OK! with level of newsXpress support

The newsXpress exclusive promotion with OK! magazine this week has been exceptionally well supported by members as these photos clearly show.

The promotion rewarded each purchase of OK! magazine with a gift of the haute couture Hollywood Fashion Tape to co-incide with this week’s Oscars ceremony.

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newsXpress Ascot Vale – situated on a High St have plastered their front window with OK! materials. It has certainly generated publicity with the high traffic flow.

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newsXpress Cairns Central have utilised a structural pillar to decorate with the OK! marketing materials. This is clearly visible while looking through the weekly magazine stand, which has been Beacon Branded to highlight the on sale OK! title.

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newsXpress Caboolture have expertly cross promoted the OK! magazine exclusive with a global Women’s Day ‘Everyday Food’ offer.

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newsXpress Frankston have shown great creativity with their iconic display. Notice the large bow in the top left hand corner…

Environmental Education continues at newsXpress

A national display competition and a genuine sense of social responsibility has led to newsXpress trailblazing the environmental cause amongst small businesses Australia wide. A branded and reusable red bag is not only a great marketing tool for your business but also a commendable alternative to plastic bags.

newsXpress Scott’s Lismore – Use a large red container and fill it with bags, placing it next to the front door. It is sharing space with the HOT ink! and proving a smash with customers.

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newsXpress Ballarat have merchandised their red bags on a double sided display at the front of the store. It has been put together this way to give a different message depending on whether the customer is entering or exiting the store.

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newsXpress Thornlie Square have appealed to the emotive side of their customers by asking if they ‘love their environment’.

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newsXpress/OK! promotion adds value to customer

One of the strengths of a marketing group is their ability to co-ordinate and execute exclusive promotions to add value to their customers. A great newsXpress example is the current OK! magazine promotion which rewards the purchaser with a packet of Hollywood Fashion tape – an essential item for any fashion conscious woman in 2008!

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newsXpress Capalaba: Using front and centre stage, with large posters in their light boxes, this display cannot be missed!

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newsXpress Camp Hill: A strong display with a lot of response for the free gift!

Hollywood’s Big Night gets the OK! from newsXpress

OK! Magazine are running an exclusive promotion with newsXpress stores to celebrate their Academy Awards issue of their weekly magazine.

With each purchase of the magazine, customers will receive a 3 pack of Hollywood tape, the very type used on the red carpet to ‘conceal’ the modesty of the starlets.

Each newsXpress store received additional marketing materials as well as DL flyers directing customers to pick up their free prize from the counter. As you can see from the photos below newsXpressers have had a ball dressing up their stores.

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newsXpress Ballarat used this effective full face display with the DL flyers to support their massive front window merchandising.

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newsXpress Beers, Port Lincoln used creativity and dressed up some shop mannequins using the Hollywood tape in this glamorous display.

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newsXpress Eastland utilised a powerful marketing display at their New Release Magazine racking as well as a strong waterfall merchandising to increase exposure.

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newsXpress Eumundi dedicated prime real estate next to the news-stand for their promotional display.

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newsXpress Forest Hill built this bold end directly facing customers as they walk into the store.

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newsXpress Kingaroy Mall made sure customers knew their was a big event on with this exciting arrangement bordering the daily news publications.

HOT ink! #5 – ON SALE NOW

The promotion behind HOT ink! #5 has been live for almost a week and stores are already reporting great sales. The largest participation of stores in a newsXpress promotion have distributed hundreds of thousands of flyers all across Australia. As well as the flyer strategy stores have begun introducing HOT ink! destination signage and posters to their stores to really grow brand recognition of this fast growing sub-brand.

All stores participating and their details can be found at www.hotink.com.au

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Some other stores have gone a step further and had local area print marketing commissioned to support their HOT ink! #5 promotion. Featured below are newspaper advertisements from newsXpress Westpoint and newsXpress Glendale.

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Saying ‘NO’ to plastic bags

Newsagents’ have been labeled as wasteful by groups such as Planet Ark. newsXpressers are changing this perception by committing themselves to driving our environmental strategy which involves our cartridge rescue plan and also selling our red environmental bags for 70c. We’re sure groups such as Planet Ark and Clean Up Australia will get behind our network of stores and give us their full support.

newsXpress Laidley are leading the way with this stellar display and making their customers aware. Education is key in changing customers perceptions about the impact of plastic bags on the environment.

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This photo is a prime example of how our newsXpress members are embracing the environmental message and including it in their regular promotional program. Congratulations to Helen & Russell Kirk and their team.

Obsessing about magazines

newsXpressers obsess about magazine growth hence the network of stores has the highest VPO in the channel. Have a look at this great innovation at newsXpress Indooroopilly. They run these stands at all three stores they have under their stewardship. We love magazines at newsXpress. Full face major titles and let the magazine cover do the work.

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Meet the newsXpress Team

Meet Sonia Ruhland, newsXpress Group Administration Co-ordinator. Sonia joined newsXpress in 2005 and provides members with up-to-date information to support their business, a keen eye for detail and a wealth of IT knowledge.

Sonia is pictured in our new Brisbane Support centre located in Capalaba. We recently moved our Queensland operation to this new facility to accommodate the expanded team and also to benefit from shared IT capabilities which will make the business more efficient.

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