newsXpress Blog

Christmas gifts on show at newsXpress Riverlink

This photo shows another display created for newsXpress Riverlink using our in-house premium Visual Merchandising expert. Owner Belinda Williams was thrilled with the result: Everything is easy to see and with use of props and stands everything is accessible and looks inviting. I was in the gift area yesterday and a regular customer asked if I had a new staff member working for me because the gift area now looks like a high end department store set up.

The display features gifts from newsXpress preferred suppliers, presented in a shopper-friendly appealing way.

Many newsXpress members are reporting good Christmas sales, especially of the items recommended by the newsXpress merchandise team. As the photo shows, a key to success is an appealing display.

For more information on the newsXpress premium Visual Merchandising service, please contact the newsXpress merchnadise team.

Christmas in Terrigal

newsXpress Terrigal has a terrific Christmas display, showing off a wonderful range of gifts, cards and Christmas treats running along the left side of the store.

Capped with the newsXpress marketing collateral for the season, the display is in a perfect location for driving shopper interest.

Just a few months ago this business was burnt out by a fire. You wouldn’t know itwhen you visit their current temporary location.

newsXpress Riverlink Christmas window

newsXpress Riverlink engaged expert visual merchandising services through newsXpress to create a range of displays promoting the newsXpress cjristmas range.

This window display is drawing excellent interest as Belinda Williams (owner of newsXpress Riverlink) explains: the comments we have had have been outstanding. One store in the centre asked which Visual Merchandising Company did we use as they would like to get them to do their window.

The Riverlink Centre Manager and Operations Manager both personally came in store said they are normally happy with our window displays during the year, but this outshines everything they have every seen, and to continue build great displays like the current one.

Also I have lost count but roughly 6 reps from other company’s have commented on it and in store the staff are getting at least 10 comments a day from customers on how good it looks or that they want to buy product that is in the window – which incidentally is from the Merry Giftmas catalogue and majority of this product is on tables in front of store.

This is a terrific outcome for the newsXpress Riverlink team, for newsXpress suppliers and for newsXpress itself. Congratulations to everyone involved.

newsXpress Pakenham in the news

newsXpress Pakenham and Rob McGregor, their oldest paperboy were, in the news yesterday with a wonderful story on page 22 of the Herald Sun. Rob McGregor has been delivering newspapers for 52 years and the folks at the Herald Sun covered this achievement online on Thursday and yesterday in the newspaper.

Rob is shown in the photo in front of his colleagues from newsXpress Pakenham.

What a terrific story for Rob and for newsXpress Pakenham – showing the value of genuine loyalty over many owners of this newsagency.

newsXpress members benefit from Hallmark TV ads

The national TV ads being run by Hallmark at the moment for their recordable storybooks are benefiting newsXpress stores right across the country. As the strategic partner of Hallmark, newsXpress stores have excellent national coverage supporting the innovative recordable storybooks from Hallmark. It is this relationship which has delivered access to our stores on favourable terms and with excellent in-store support. newsXpress stores are well kitted out to make the most of the Hallmark advertising spend. This is why we have the storybooks in prime locations with the demo book out on show for customers to play with.

No other newsagency marketing group is leveraging this financially rewarding opportunity as newsXpress is this Christmas.

Personalised Snow Globes a hit this Christmas

newsXpress Browns Plains is enjoying good success with these unique personalised snow globes this Christmas.

through a newsXpress preferred supplier, these snow globe Christmas tree decorations are proving to be a real hit with customers. The stand has been restocked six times this Christmas.

Placed in a high traffic area, facing customers as they enter the store, the personalised Christmas snow globes are a wonderful and unique Christmas gift. They are an excellent basket builder, helping newsXpress stores bank more margin dollars from a sale.

Congratulation to newsXpress Browns Plains for another wonderful newsXpress Christmas success story.

Hallmark recordable story books at newsXpress Seymour

newsXpress Seymour is promoting the range of Hallmark recordable storybooks including their Christmas books which are on TV at the moment in a national campaign.

Current TV national coverage by Hallmark makes promoting the storybooks in a high traffic location a smart move.

The decision by newsXpress Seymour to also promote the Christmas reindeer just behind the storybooks is also smart – the $5.00 deal makes the books even more interesting to shoppers.

newsXpress is proud to be the lead strategic partner with Hallmark in the newsagency channel with Hallmark on the launch of the recordable storybook range.

Promoting Junior Master Chef at newsXpress Riverlink

The team at newsXpress Riverlink is promoting the Junior Master Chef range with this fantastic display at the front of the store. With the apron and hat forming the centrepiece, the display is attention grabbing and certain to drive good sales.

How many newsagencies have a display like this at the front off their store? No, not many.

This display is a good example of visual merchandising advice provided by newsXpress coming to life in-store. It is the newsXpress difference in action.

newsXpress sources an excellent mix of products for members ranging from high margin to exclusive to innovative. Where we really streak ahead of marking groups is the practical help we provide in helping newsXpress members leverage product opportunities to cash in the bank.

Promoting M-Cups in newsXpress stores

M-Cups is one of the hit products in our Christmas catalogue. To help newsXpress members draw attention to the product in store, we have provided this free artwork for local printing and use. This in-store promotion is in addition to prominent display of the product in our exclusive Merry Giftmas catalogue.

The M-Cups are part of broader campaign which leverages the extraordinary interest in food and food related products. newsXpress is the only newsagency marketing group in Australia with a co-ordinated merchandise and marketing campaigns which leverage this opportunity for members. Yes, this is another valuable newsXpress difference in action.

Hallmark TV campaign driving traffic

It started on Hey Hey It’s Saturday last Saturday night and is now a regular feature on TV screens across the country – terrific coverage for the Hallmark recordable storybooks. Thanks to the strategic partnership between Hallmark and newsXpress, we were able to arrange to this hugely popular range months ago. newsXpress stores are primed to leverage the Hey Hey and other coverage.

This is the newsXpress difference in action – providing our members with access to innovative product which is backed by national TV coverage. newsXpress members are reporting shoppers coming in and asking for the product by name. There are not many newsagents who could satisfy the request. newsXpress members can.

newsXpress is further supporting the recordable storybook with prime positioning in our Merry Giftmas catalogue which have delivered around the country.

Ernest Hillier range at newsXpress Kin Kora

newsXpress Kin Kora has a wonderful display of Ernest Hillier chocolate and other products on show on a power end display in-store.

Ernest Hillier is a newsXpres preferred supplier – and a delicious supplier they are too! Their range works all year round but especially during seasons such as Christmas, Easter and Valentine’s Day. The new packaging from Hilliers gives the range a fresh look and this is driving good sales.

newsXpress is working closely with the team at earnest Hillier on plans for a successful, and tasty, 2011. newsXpress members are receiving a catalogue packed with ideas.

Junior MasterChef range at newsXpress Riverlink

newsXpress Riverlink has their excellent range of Junior MasterChef products at the front of the store facing into the mall. What a terrific point of difference for the store! These products are an excellent Christmas gift.

newsXpress sourced the Junior MasterChef range earlier this year and timed access for stores to coincide with the Junior MasterChef TV series.

East Maitland promotes Hallmark gift

newsXpress East Maitland is promoting the Hallmark reindeer offer mixed in with the newsXpress Christmas range. Shoppers who spend more than $20 on Hallmark Christmas lines can purchase a limited edition reindeer plus for just $5.00.

This is a terrific basket building promotion. It separates participating newsXpress stores from other retailers carrying the Hallmark range and this is what newsXpress East Maitland is leveraging.

Delicious Pudding Lady Delights in Gympie

The Pudding Lady range at newsXpress Gympie is selling well, delighting customers with a unique Christmas gift – unlike anything you would see in most newsagencies.

Presented on a table facing customers as they enter the store, there is no missing the wonderful packaging of this excellent range.

The Pudding Lady is one of many new suppliers added to the newsXpress preferred supplier portfolio this year. The enhanced range drives the newsXpress point of difference.

Kudos to warrick and the team at newsXpress Gympie for having a go with such a different product.

Great Christmas presence at newsXpress Leongatha

newsXpress Leongatha is promoting Christmas on the dance floor and across to their card wrap and bag wall with this terrific display of gifts and cards from newsXpress preferred suppliers.

The gift table can be shopped from all sides and this is vitally important. It demonstrates the value of a dance floor, something newsXpress has actively encouraged for years. Too often, retail displays cannot be shopped easily. This display at Leongatha is shopper friendly and should result in excellent sales.

newsXpress Mt Pleasant promotes their point of difference

newsXpress Mt Pleasant has a terrific window display featuring Christmas product including product from newsXpress preferred suppliers. The display shows off a breadth of range which is beyond what newsagency customers expect to see promoted in a newsagency window. This is a good example of the newsXpress difference.

The newsXpress difference

A key difference of the newsXpress newsagency marketing group is our Business Development Manager team. Our BDMs work with newsXpress members to help encourage and guide the development of the business. They help fix problems, act as a sounding board, connect with suppliers and roll their sleeves up and help make changes in the business.

From assistance sourcing new product to assistance on magazine supply issues, newsXpress members know that their BDM offers an extra pair of helping hands which can add real value to the performance of the business.

No other newsagency marketing group offers such hands on practical support.

newsXpress members have access to their BDM as part of the newsXpress monthly membership fee. This is a newsXpress difference. Practical and valuable.

Glasses make for a special gift

newsXpress Knox is promoting a unique range of glasses as Christmas gifts behind the counter this week.

Created by a trained visual merchandising specialist on the newsXpress team, the display is visually stunning – unlike anything you would expect to see behind the counter in a newsagency.

The glasses have been sourced through one of the newsXpress preferred supplier relationships.

The result is an offer which promotes the newsXpress point of difference through product and display.

Great Christmas display at newsXpress Ballarat

newsXpress Ballarat has an excellent display promoting The Australian Women’s Weekly and the Christmas Classics cookbook which comes with the magazine this month.

The delicious looking display is a wonderful centrepiece in the store’s Christmas promotion and an excellent example of retail theatre. Congratulations to everyone involved!

newsXpress members receive visual merchandising tips as part of our regular (email and face to face) member communications. Our focus is on displays which drive incremental business.

newsXpress toy strategy delivering results

newsXpress Beechworth is another store reporting excellent results with toys.

Thanks to the resources of our toy partners, newsXpress stores have access to an excellent range of toys from small impulse lines to high ticket price popular brand lines.

newsXpress Beechworth has a toy department which is a fun destination for kids and a place of wonderful gift ideas for adults. Thanks to our suppliers, toys are back in business at newsXpress stores.