Knowing your business – newsXpress Station Square

It is refreshing to meet small business owners and newsagents in particular who understand the need to spend money on marketing in order to build their business. With so much competition for the consumer dollar nowadays a targeted and varied local area marketing strategy can often be the difference between flourishing or perishing.
Ian Hargreaves from newsXpress Station Square, Maryborough has wholly embraced this program with his enthusiasm for promoting his new consumable ink and technology category along with old staples like Back to School.
His BTS television ad is linked below this article and is a fine example of the newsXpress brand including the clever cross-promotion of the unique newsXpress Magazine Club Card.

newsXpress Station Square – BTS08.wmv

Local Area Marketing – Television in Rockhampton

Ashley Lynch, manager at newsXpress Rockhampton has just completed twelve months worth of ads with Channel 7 in the local area culminating with this Christmas ad.
Due to the success of the ad campaign and his strong network contacts Ashley has co-ordinated five newsXpress stores to join him in producing event specific advertisements for the newsXpress group.
This is another strength of the newsXpress brand that several stores in a local area can join together to share the costs and reap the benefits of a larger scale marketing promotion than they would be able to afford or facilitate on their own.

See the newsXpress Rockhampton ad here…

Rockhampton Area – Ad Dec07.wmv

If newsagents are expensive…?

With the newsXpress HOT ink! #4 flyer in the marketplace for six weeks already it is refreshing to see major retailers still struggling to match the great prices.
The HP #21 Black & #22 Colour Ink Cartridge Combo Pack listed at $40.55 in the HOT ink! flyer is also featured in the current Officeworks “Christmas with a difference” catalogue for the value pack savings price of $47.95!

Many other advertised products have had to drastically slash the RRP to come in underneath the HOT ink! prices. Members have reported this is apparent at not just Officeworks, but BIG W, Harvey Norman and others.

Heartwarming stories still a feature at newsXpress

newsXpress Garbutt in Townsville sold the second division prize in last week’s Powerball draw. A brand new shopfit at the Garbutt store last Christmas has had it’s desired effect diminished due to a tardy renovation job on the centre.However this has done nothing to lessen the pride with which owners Steve and Alana Payne recalled their customers lucky day.
A 40 year old bachelor who looks after his ailing mother is now $62,000 wealthier, and when he came in to check his ticket Alana thought he was going to faint with joy! A great story! The streamers and balloons are going up today and they plan to share the story in their local area with a newsletter feature.

HP combo 27/28 $46.95

For a great price on genuine HP ink, this combo pack of HP 27 and HP28 ink is excellent value. $46.95 including GST is all you’ll have to par at a participating newsXpress location. They are listed on the Hot Ink website.

HP 56 / 57 combo pack

At just $62.95, the HP 56/57 combo pack at participating newsXpress stores is an excellent deal. Look out for the Hot Ink flyers with more great deals from newsXpress.

Hot Ink flyer page 1

Here is the front page of our new Hot Ink flyer. More than 70 newsXpress stores are participating in what has become a great success story for this group of proactive entrepreneurial newsagents.

Hot_ink_p1.JPG

newsXpress Facebook group

People who work in newsXpress outlets can join a Facebook group and thereby connect with another common interest. Our goal is to connect everyone working in newsXpress outlets across Australia using Facebook.

Helping newsagents

newsXpress hosts regular meetings to provide support services, motivation and other help to newsagents. The group is hosting a series of cluster meetings in Queensland next week:

Date: TUESDAY 13TH NOVEMBER, 2007
Venue: Paradise Point Bowls Club
Time: 2pm – approx. 4:30pm

Date: TUESDAY 13TH NOVEMBER, 2007
Venue: Stationer’s Supply Brisbane
Time: 10am – approx. 1-2pm

Date: TUESDAY 13TH NOVEMBER, 2007
SUNSHINE COAST / CENTRAL QLD
Date: THURSDAY 15TH NOVEMBER, 2007
Venue: Mooloolaba Bowls Club (confirmed)
Time: 10am – approx. 1-2pm

Non members are welcome to attend and experience the newsXpress difference. Please email for a booking.

Hot printer ink deals

frank_hotink.JPG

More newsXpress stores are getting into selling HP, Canon, Brother, Lexmark and Epson branded ink. Using some excellent resources from newsXpress, our members are able to professionally display the range and this helps boost customer confidence.

Success with ink and toner starts with the right range displayed professionally and that is where the newsXpress team helps.