newsXpress Knox is enjoying good sales of the Crayola Glow Explosion pack from this impulse purchase display on the dance floor.
Placed in front of the main magazine aisle and promoted in the Merry Giftmas catalogue, the simple display has been very effective for the Christmas season.
The photo was taken a couple of weeks ago. The store is close to selling out of this item … another great newsXpress Christmas merchandise success story.
newsXpress Noosa Heads is making the most of their counter opportunity with this display featuring the Junior MasterChef mook and the Hallmark recordable storybooks on either side of their weekly magazine impulse purchase display.
The display is passed by everyone as they either go to the counter to make a purchase or leave the store. The display demonstrates how newsXpress stores across the country support key partners across multiple categories.
Like all good displays, this display is changed regularly to combat store blindness.
newsXpress Whittlesea is promoting the Junior MasterChef mook along with the range of Junior MasterChef cooking kits.
This display is situated next to the main newspaper stand, attracting maximum eyeballs and driving good impulse business.
The newsXpress merchandise team sourced the Junior MasterChef cooking kits along with the cut-through display stand and stock of the Junior MasterChef mook for newsxpress members – to leverage the maximum opportunity flowing from the high rating TV series.
newsXpress is the only newsagency marketing group to leverage the MasterChef brand since the magazine first launched months ago – creating excellent exclusive opportunities for our members.
newsXpress Merrylands, one of our new stores in New South Wales for 2010, is having a wonderful Christmas with an excellent range of gifts, Christmas decorations, Christmas cards, wrap and other products on show in-store.
They are making terrific use of the specially designed promotion tables on their dance floor, a flexible space located in front of their main counter and facing shoppers as they enter the store.
The in-store Christmas activity is supported with the newsXpress catalogue which has been sent to hundreds of thousands of homes surrounding newsXpress stores – like newsXpress Merrylands.
newsXpress Beechworth is enjoying sales of the Doggy Bank which is part of the newsXpress Merry Giftmas Christmas catalogue promotion. Displayed in a high traffic location and with one out and of show for customers to play with, the Doggy Bank is a perfect customer interaction opportunity.
Our merchandise team picked the Doggy Bank many months ago when planning the Christmas offers. It ticked a number of boxes: award winning, great for in-store theatre, unique, good margin dollars and extending the reach of what a newsagency looks like to shoppers.
newsXpress Roselands is running a HUGE and successful outpost at Roselands Shopping Centre. Featuring the full range of Hallmark Christmas product and plenty of wonderful Christmas gifts and decorations, this outpost is a testament to excellent work from Vinay and the team at newsXpress Roselands.
newsXpress proactively supports outposting as an excellent strategy for extending revenue in shopping centre situations at major seasonal times like Christmas.
newsXpress Sun Valley is selling plenty of these colourful and fun ear buds sourced through one of our newsXpress preferred suppliers by the newsXpress merchandise team.
Placed at the counter, these ear buds are proving to be a perfect counter impulse line for younger customers – a nice good margin add on to an already profitable shopping basket.
The fashionable ear buds are an excellent gift among friends and from parents and grandparents to younger kids. As the tag line with the product says, ear buds – accesorize your ears.
newsXpress Noosa Heads is another newsXpress location enjoying success with the Junior MasterChef range sourced for newsXpress members by our national merchandise team.
The Junior MasterChef range is delivering excellent margin dollars to newsXpress members.
We are the only newsagency marketing group with the product – further demonstrating the commercial value of newsXpress membership.We have backed the product with Visual Merchandising ideas as well as tactical placement ideas. newsXpress isnot onyl delivering great product but also showing our members how to leverage the opportunity to the max.
The Junior MasterChef cooking sets are a wonderful and ideal complement to the Junior MasterChef mook which is also selling very well in newsXpress stores.
newsXpress Buderim is having a good Christmas with a range of games sourced through one of our newsXpress preferred suppliers. The display in the photo is a hit with customers at Buderim.
The range of popular games is available at very competitive prices while retaining a good margin – for newsXpress members.
newsXpress has been helping members right across Australia source great Christmas gifts like these games. They make an ideal and easy purchase this time of the year. We’re having a great Christmas 2010!
Congratulations to newsXpress Wetherill Park for winning the Stockland General Retailer of the Year Award. Great kudos for a wonderful team … doing the newsXpress brand proud.
newsXpress Knox is making excellent use of creative marketing collateral provided to promote the Hallmark Night Before Christmas recordable storybook in-store.
Facing shoppers as they enter the store, the large display cannot be missed.
The goal is to connect with the TV commercial which is currently running promiting this and other recordable storybooks from Hallmark. Note the other storybooks on the right side of the Christmas display.
The display, created by a newsXpress visual merchandising expert, also promotes other products from the newsXpress Christmas offer – leveraging off the storybook interest.
The oversized storybook is helping newsXpress stores to promote this product in innovative and commercially successful ways.
newsXpress stores are reporting a very happy Christmas.
newsXpress Beechworth is promoting Christmas throughout the store including this terrific display promoting the Hallmark Christmas recordable storybook range in a high traffic location.
The continuing TV campaign being run by Hallmark promoting their storybook products is helping drive good traffic and sales for our stores. It is proving to be a good product around which to build Christmas.
newsXpress Beechworth dominates Christmas offers in town thanks to the excellent variety of cards and gifts available to the business.
newsXpress Mt Pleasant has a wonderful Christmas tree on display, adding a beautiful and different touch to Christmas in-store.
By playing against the usual multi coloured and visually noisy decorations, this quality tree draws attention to the Christmas offers below.
What an excellent point of difference!
newsXpress stores across our network are reporting wonderful results this Christmas, strong sales for cards and gifts including the newsXpress Merry Giftmas catalogue lines.
newsXpress Wetherill Park has been decked out for Christmas including this wonderful power end display. The display faces shoppers as they enter the magazine and greeting card aisles of the store.
Capped with our Merry Giftmas newsXpress marketing collateral and featuring an excellent range of gifts and decorations, the team at newsXpress Wetherill Park is making a terrific splash this Christmas.
As a visit to Wetherill Park in NSW will show, Christmas is about fully embracing the season, having lots of fun and truly offering something for everyone – throughout the store.
The Ned Kelly house Syndicate at newsXpress Beechworth won first division in Tattslotto for thr second time in a year. Talk about being lucky! Mainly the same syndicate players each time. Ah, the irony of the Ned Kelly syndicate winning!
The list of lucky newsXpress stores continues to grow!
newsXpress Redcliffe is all decked out for Christmas 2010 with Merry Giftmas collateral and products on display as well as ranges from several newsXpress preferred suppliers. Click on the image to see a larger version of this photo and you will see the detail of the display and the opportunities for Redcliffe shoppers. Front the front of the store and throughout, the Christmas offers are on show and attracting shoppers.
Like all good newsXpress displays, the Redcliffe team is making good use of the newsXpress supplied professional price tickets, the Merry Giftmas flyer as well as newsXpress A1 marketing collateral. A beautifully branded newsXpress Christmas story.
newsXpress Wetherill Park is promoting the range of Junior MasterChef product with this terrific display at the front of the store. They are cleverly promoting the Junior MasterChef mook as well as other cooking related items in the same display.
While most newsagents only have the cookbook, newsXpress stores have access to a broader range of the product and will bank more from Junior MasterChef brand activity as a result. Yes, another example of the newsXpress difference in action.
This photo shows another display created for newsXpress Riverlink using our in-house premium Visual Merchandising expert. Owner Belinda Williams was thrilled with the result: Everything is easy to see and with use of props and stands everything is accessible and looks inviting. I was in the gift area yesterday and a regular customer asked if I had a new staff member working for me because the gift area now looks like a high end department store set up.
The display features gifts from newsXpress preferred suppliers, presented in a shopper-friendly appealing way.
Many newsXpress members are reporting good Christmas sales, especially of the items recommended by the newsXpress merchandise team. As the photo shows, a key to success is an appealing display.
For more information on the newsXpress premium Visual Merchandising service, please contact the newsXpress merchnadise team.
newsXpress Terrigal has a terrific Christmas display, showing off a wonderful range of gifts, cards and Christmas treats running along the left side of the store.
Capped with the newsXpress marketing collateral for the season, the display is in a perfect location for driving shopper interest.
Just a few months ago this business was burnt out by a fire. You wouldn’t know itwhen you visit their current temporary location.
newsXpress Riverlink engaged expert visual merchandising services through newsXpress to create a range of displays promoting the newsXpress cjristmas range.
This window display is drawing excellent interest as Belinda Williams (owner of newsXpress Riverlink) explains: the comments we have had have been outstanding. One store in the centre asked which Visual Merchandising Company did we use as they would like to get them to do their window.
The Riverlink Centre Manager and Operations Manager both personally came in store said they are normally happy with our window displays during the year, but this outshines everything they have every seen, and to continue build great displays like the current one.
Also I have lost count but roughly 6 reps from other company’s have commented on it and in store the staff are getting at least 10 comments a day from customers on how good it looks or that they want to buy product that is in the window – which incidentally is from the Merry Giftmas catalogue and majority of this product is on tables in front of store.
This is a terrific outcome for the newsXpress Riverlink team, for newsXpress suppliers and for newsXpress itself. Congratulations to everyone involved.