Supporting Rugby World Cup

newsXpress is the only newsagency marketing group actively promoting the Rugby World Cup. Through free posters to all member stores and a heap of marketing ideas, newsXpress newsagents are driving traffic and having a ton of fun as this photo from newsXpress Kingaroy shows:

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Any newsagency marketing group can put its name on a stationery flyer or get a card company to pay for a card deal, it takes real marketing effort to create a campaign from scratch such as newsXpress has done with the Rugby World Cup.

newsXpress team members, like the folks at Kingaroy, are the ones really making this and other marketing campaigns a success. By painting their face they support the Wallabies and newsXpress and provide some entertainment for their customers. This is great retailing!

This is another reason newsagents are switching to newsXpress – they want to enjoy the difference.

Hot Ink in Toowong, QLD

Paul Martin and the team at newsXpress Toowong have an excellent range of HP, Canon and Epson ink for a broad range of printers. They also have the quality compatible product from Q-Imaging. All o this is available at excellent prices backed by exceptional service:

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Paul and th team are serious about ink. This shows in the range they carry, their product knowledge and their keen prices as part of the newsXpress Hot Ink promotion.

It can be tough for a small business to compete with the likes of JB Hi-Fi or Dick Smith. Paul Martin and many of his colleagues within newsXpress are doing this – probably at a store near you.

Quality HP, Epson, Canon and Brother ink

newsXpress is committed to stocking quality brand name ink. Our suppliers are the authorised suppliers in Australia. That is, we are not buying from grey market importers who do not have the endorsement of HP, Canon, Epson and other printer brands in Australia. This is important from a printer warranty perspective.

At newsXpress we take our advisory role to our customers seriously – this is why we stock quality product … at prices you will love!

Meeting newsagents

Since its inception, newsXpress has been holding regular meetings with members to ensure open communication and active participation of all in the activities of the group. Last week, newsXpress hosted member meetings in Brisbane, Sydney and Melbourne. There, several exclusive deals were announced and some valuable opportunities for 2008 explored. Our Brisbane meeting was well attended with more than 50 participating.

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What is interesting about this from a newsagent perspective is that these numbers roll up every six weeks or so. Newsagents networking so regularly become empowered to strive for success – sharing great ideas with each other.

Hot ink website launched

newsXpress has launched www.hotink.com.au to support the range of Epson, HP, Canon, Lexmark, and Brother ink and toner promoted through its retail network. The Hot Ink website will evolve into an important part of the newsXpress marketing strategy – enabling consumers interested in ink and toner to make contact with local newsXpress locations.

Not all newsagencies are the same. newsXpress newsagencies offer high quality branded product at very competitive prices.

The right ink for your printer

Companies like HP, Epson, Canon, Lexmark and Brother spend many millions on research and development for each new printer and the ink and toner used in each printer. They are like car manufacturers – they fine tune their hardware to the fuel (ink) to be used. This is why it can be dangerous to use recharged product. It is also why newsXpress is committed to the highest quality branded ink and toner for printers. We offer these products at the bst possible prices – setting benchmarks compared to Officeworks, Big W, Dick Smith and JB HiFi.

Save the planet – recycle

newsXpress is proud to support the Cartridge Rescue mission to refill used cartridges rather than crush them for landfill and other unfriendly uses.

Reusing cartridges is considered better for the environment that other approaches. newsXpress, as part of its commitment to to environment is looking for other ways to help its members reduce their environmental footprint.

return your used cartridges to newsXpress stores and do your bit for the planet.

Canson strategic art partnership

newsXpress is proud to announce an exclusive strategic partnership in the art supplies category with Canson Australia. This relationship will see the high quality Canson art – pain, brushes, canvasses and paper – available in participating newsXpress stores across the country.

newsXpress stores are committed to well known quality branded product and this Canson relationships reinforces that commitment.

Hot Ink hot news

newsXpress newsagencies across Australia are reporting excellent sales as a result of the new hot ink promotion. Customers are visiting newsXpres stores for the best prices going around for HP, Canon, Epson and Lexmark ink. For a copy of the latest brochure click here.

Congratulations newsXpress winners

At the ANF-Q Awards announced in Bridsbane Saturday, newsXpress members did very well:

Retail Newsagent of the Year: Warrick & Jo – newsXpress Gympie
Runner Up: Mark & Shelley – newsXpress Sarina

Employee of the Year: – Bec – newsXpress Sarina
Runner Up: Andrew Sutton – newsXpress Harbourtown

Distribution Newsagent of the Year: Monterey Keys News – Gold Coast.

As a Director of newsXpress of course I am thrilled for the success of members, employees and the group as a whole. More broadly, newsagents taking time out to recognise the best operators is good for the industry.

Women in newsagencies

newsXpress is proud to host regular meetings of women in newsagencies. With many women running newsagencies and more women shopping in newsagencies than men it makes sense to get women together to talk about their perspective of business management. Here is one recent newsXpress women’s group meeting in Brisbane to talk about industry opportunities:

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The women’s meetings are help to coincide with business training opportunities.

Awards for newsXpress members

newsXpress members have done well at the Newsagency Excellence awards hosted by the Morning Bulletin in Rockhampton at the Weekend:

Employee of the Year: Margueite Powell from newsXpress Emerald.

Outstanding Marketing of Capricornia Newspapers: newsXpress Rockhampton.

Runner up Newsagency of the year: newsXpress Northside Plaza.

newsXpress Laidley having fun

Choosing newsXpress newsagents is more about the people as it is about the business size and location. We look for proactive, positive, entrepreneurial people who want to business a bright future under the newsXpress shingle. Every new store opening is like a new baby to the family. Laidley is our latest – in Queensland. The happy team run a positive business which serves the local area well. We’re thrilled to have them on board.

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The team members are proudly wearing their newsXpress provided Father’s Day t-shirts.

newsXpress Gympie – ACP Newsagency of the Year

Warrick and Jo Hoskings and the team at newsXpress Gympie received long overdue praise from ACP and their peers at the annual ACP Gala Awards dinner last night in Sydney.

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Beyond the bright green suit – to match the ACP magazines Emerald Club colours – Warrick and the team actively embrace every marketing opportunity possible in their business. They have to since Gympie in regional Queensland has seven newsagencies.

The team at Gympie drive newsXpress into new areas and this adds value to the 135 other newsagencies which are part of the newsXpress community.

Gift bags done right

Thanks to our work with Hallmark, newsXpress is rolling out a new approach to the merchandising of bags across its network of 120+ retail locations. Here is one example of a store to receive the new treatment:

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We know from our work in a variety of test stores that the results are excellent. In addition to increased sales, there is always positive feedback from customers who enjoy the shopping experience more.

With bags replacing traditional wrapping paper sales it is important for newsagents to get their range and display right to demonstrate relevance to consumers. This is where newsXpress helps its members grow their businesses.

Greeting card marketing

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newsXpress members have started receiving marketing kits as part of the new Hallmark Alliance Program. newsXpress is funding the $1,250 annual cost of Hallmark Alliance for its members. The first program many members are running with is a free card offer – based on rewarding loyal customers. This program is tied in with the newsXpress Care and Friendship Month.

The newsXpress Hallmark relationship is unique in the newsagency channel in that it goes beyond rebates and promotions. Hallmark and newsXpress share research and other data to the mutual benefit of their stakeholders. This is one reason newsXpress stores are seeing excellent sales growth in the greeting card category.

Kudos for Double A paper

newsXpress has been running an offer through some of its stores which includes an offer on Double A paper. Customer feedback is that the quality is been exceptional. What is interesting to us is that customers are making a point of complimenting us for carrying such a good quality paper and saying they are switching to this brand. So, kudos to Double A.

A Diddl success story

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With the Diddl range now in half of our stores and on the way to another 25, we are seeing some excellent results. Diddl is another example of newsXpress experts discovering a new range which works well in a newsagency environment and delivering this on terms and with support to ensure the best possible commercial outcome for newsagents.

The folks behind Diddl in Australia continue to be wonderfully supporting to newsXpress and its members and for this we are grateful.

Each store is giving over either a high traffic aisle end (as shown in the photo from newsXpress Buderim) or an area of free standing space where the range can be promoted. newsXpress is supporting this exclusively for its members by sharing learnings among group members and providing marketing materials for local support.

Environmental strategy

newsXpress is proud of the environmental strategy it manages on behalf of newsagent members. From reducing use of plastic to reuse on used ink and toner cartridges to paper recycling and reduces carbon emissions, newsXpress newsagents are serious about being better citizens.

While the environmental strategy does not necessarily add to the financial bottom line of newsagencies, it does make for a better corporate citizen and a better connection with the community.

We take our social responsibility seriously and our environmental strategy is part of that.