Great Ink Offer at newsXpress Ivanhoe

ink-ivanhoe.JPGnewsXpress Ivanhoe, like many newsXpress stores has been offering the latest HOT ink! offer with a terrific display in-store.  Local Ivanhoe shoppers looking for ink have access to a good range of brand name ink and toner at very competitive prices.  This is the HOT ink! message – great value of the the shopper and great value for the retailer … thanks to an excellent series of supplier partnerships in the ink space for newsXpress members.

HOT ink! has driven excellent growth across the newsXpress group in March.  Well done to everyone involved and thank you for your support.

Easter on Show at Whittlesea

easter-whittlesea.JPGnewsXpress Whittlesea has Easter products on show in several locations in-store including this display of products from a variety of categories next to magazines.  Getting known as the local destination store for seasonal offers, newsXpress Whittlesea has fun with seasons like Easter thanks to the wonderful range of products available from newsXpress preferred suppliers.

Great Easter Book Sale at Watergardens

img_0161.JPGnewsXpress Watergardens is having a terrific time with the newsXpress Easter Book Sale.  The main Book Sale display is on a layered table faacing out into the shopping mall, offering books at excellent prices.  This store is directly opposite a Dymocks so the book category is highly competitive.   The Book Sale offer from our newsXpress preferred supplier enables newsXpress Watergardens to deliver a high margin highly compelling book offer.

The Easter Book Sale is a great opportunity for driving new traffic to the store … as many newsXpress members are finding.  This well established annual offer is an important part of the newsXpress marketing calendar.  newsXpress assists with ranging, marketing, visual merchandising and tactical engagement.

Gifts on show at newsXpress Singleton Heights

gifts-singleton.jpgnewsXpress Singleton Heights does well with gifts – for seasons as well as in between seasons.  The newsXpress Singleton Heights team uses the limited space available well by creating high-impact displays for their carefully selected products – like the gift display in the photo.

What is unique about this successful gift department is that it is located within a newsagency which is located within a supermarket.

Through its preferred supplier portfolio, newsXpress offers members access to an excellent range of gifts at competitive prices.

Ernest Hillier eggs for Easter at East Maitland

easter-eastmaitland.jpgnewsXpress East Maitland is offering a terrific range of Ernest Hillier chocolates and eggs for Easter this year.  They are using a Hillier provided display unit to uphold the brand and make shopping for their customers easier.

The Easter Egg display unit at east Maitland is on the dance floor, an ideal location for impulse purchases.

Supporting such a well known (and delicious) Australian owned chocolate brand such as Ernest Hillier is good for business, as many newsXpress stores are finding.

Newsagency Management Assistance

newsXpress General Manager Ben Kay has been involved in several field trips over the last two weeks, working with newsXpress members at a senior management level on strategic business opportunities and challenges.  These visits are outside the regular cycle of visits undertaken by our team of newsXpress Business Development Managers.  They focus on specific business needs.

With more than twenty years newsagency experience, Ben is able to provide operational and strategic advice in a range of areas.

newsXpress is unique in the range of business development, assistance and development services it provides.

Great Easter display at newsXpress Orange

easter-orange.JPGnewsXpress Orange has put together a big, bold and appealing display promoting Easter gifts and products at the front of the business, facing into the shopping mall.

Beautifully layered and using height well, this display is sure to drive an excellent Easter season for newsXpress Orange.  A big WELL DONE to everyone involved in creating this display.

newsXpress preferred suppliers have provided access to an excellent range of gifts and other items for celebrating and marking Easter this year.  newsXpress is trilled to have access to such a broad range of products with which our members are able to create displays like the one in the photo from newsXpress Orange.

My Family stickers from The Sticker family a hit at Toorak

sticker-toorak.JPGnewsXpress Toorak is promoting the My Family sticker range from The Sticker Family with this display in store, facing customers as they enter the business.  The Sticker Family range is a popular new product offered through the newsXpress retail channel right across Australia … delivering tremendous success.  Some newsXpress stores are reporting $1,000 in sales a week – excellent value for a new category of products for a newsagency.

Toorak residents, like others across Australia, are having fun identifying their families using these stickers on the rear windows of cars – there are stickers for all situations.

Easter Eggs on the Dance Floor at Leongatha

easter-leongatha.JPGnewsXpress Leongatha has a terrific display of Easter Eggs on the dance floor – facing customers as they enter the store.  Placed adjacent to greeting cards, this Easter Egg range from Ernest Hillier and Darrell Lea is sure to tempt Leongatha shoppers.  The display is perfectly situated to make the most of the opportunity leading up to Easter.

In addition to a wonderful range of eggs for Easter, newsXpress members were last year offered an excellent range of gift and celebration items themed for Easter.

Easter Eggs at Gladstone Park

easter-gladstone.JPGnewsXpress Gladstone Park has Easter on display with this promotion of gifts and Easter Eggs from Ernest Hillier.  In a high traffic location on the dance floor, the Easter display is designed to grab impulse business – leveraging good traffic to the business for stationery, magazines and greeting cards.  The Ernest Hillier range caters to a broad cross-section of the community from young to old.  Their packaging stands out and makes any Easter display look fun and tempting.

Full Optus range now available in Yarram

optus-yarram.JPGnewsXpress Yarram in Victoria has introduced an Optus store within a store, continuing a project launched by newsXpress last year.  Developed with newsXpress preferred supplier Jenlist as well as with Optus, newsXpress Yarram has brought to Yarram and the surrounding district a full range of Optus products and services, a much needed fillip for the local community.

Created to strict guidelines established and monitored by Optus, the Optus store located inside newsXpress Yarram is a demonstration of real innovation for the newsagency channel, innovation supported and driven by newsXpress.

newsXpress is proud to be leading the newsagency channel on this communications opportunity.

There are plenty of people complaining about challenges facing newsagents yet few investing time and money in helping newsagents find a bright new future.  newsXpress prefers to invest in the future rather than dwelling on the past.

newsXpress Seasonal Focus Pays Off

The analysis of year on year same store sales data for seasons in 2010 has been completed. The newsXpress strategy for seasons is delivering excellent rewards to many newsXpress members and our preferred suppliers.

There is nothing like well above average growth to show the financial and business value growth of newsXpress membership.  This is what newsXpress and newsXpress members achieved last year.

Assessing the growth by seasons and comparing newsXpress performance with the average achieved by newsagents shows 2010 to have been a very good year.  For some seasons, newsXpress year on year performance was more than double that of the average for the newsagency channel.

The latest data will be shared in some detail at our next round of one day mini conferences.

April 2011 In-Store Offers Newsletter Published

Late last week we have published our April In-Store offers newsletter for our members so that they can use prepare this for mailings this coming week to customers. By publishing prior to the last weekend of the month we help our members make the most off the marketing opportunity from our professional newsletter.

The feedback from members for our In Store Offers newsletter is wonderful.  newsXpress members like the professionalism, that they can personalise it with their details and that it promotes products from newsXpress preferred suppliers.

newsXpress Yarram using the windows

yarram-windowm.JPGnewsXpress Yarram has run another successful window campaign by framing each of the two front windows to connect with in-store promotions.  The framing is aa teerrific ideas since it does not detract from the view into the store.  In the example in the photo you can see the window promoting the March Book Sale and there, just inside the window, is the display table packed with books from the book sale.  The framing is subtle yet noticeable … very professional.

EXCLUSIVE: Another newsXpress Merchandise Opportunity

We can’t name the suppliers yet but watch out for another lucrative newsXpress exclusive which will be backed with a tremendous multi-media campaign. newsXpress members are set to reap the rewards of additional traffic and sales thanks to the work of our national merchandise team.

In a few months, through the exclusive offers, the commercial value of the newsXpress difference will be on show.

Easter takes off at Knox City

easter1.JPGnewsXpress Knox has created several Easter displays including the store of store display shown in the photo.  Promoting a range of plush, Easter eggs, easter cards and other gifts from newsXpress preferred suppliers, the Easter range at Knox is already attracting traffic from the shopping mall and driving good sales.  The team at Knox has been careful to develop an Easter offer which appeals across generations.

newsXpress offered a broad range of Easter products to members last year.  Many were offered on terms which were more competitive than the terms available to other newsagents.  This is a valuable newsXpress difference – delivering access to sought after products at better prices than other newsagents with the same products.

By offering products from a range of suppliers, newsXpress has helped its members offer a depth of range for Easter and thereby more easily compete with bigger retailers.

We have seen Easter sales grow in newsXpress stores over the years … thanks to our product and marketing support.

newsXpress Helps More Newsagents

newsXpress General Manager Ben Kay is set to announce a series of new member acquisitions as a result of wonderful word of mouth shared by newsXpress members about their experiences with the group.  Ben has, in his role as General Manager, met with each of the soon to be announced new members to ensure that they have the outlook, drive and desire to uphold the principles of newsXpress and to add to the overall value of our newsagency marketing group.

Any newsagent interested in building a stronger and more valuable newsagency is welcome to speak with Ben about newsXpress on 0419 678 754.

My Family stickers from The Sticker Family a success at Ballarat

stickerf-ballarat.JPGnewsXpress Ballarat is using a multi-faceted approach to promoting the My Family stickers from The Sticker Family – with terrific success.  In addition to a strategically placed window display drawing customers in, they are promoting the range at the service desk – with a sign as well as a mat placed on the counter.  Engaging with customers in a number of ways is helping them maximise the opportunity from this excellent margin product.

newsXpress is leading the newsagency channel on this excellent new category product.  Our success has been so good that another group have been scrambling to access the range of its stores. Imitation is the best form of flatter, or so they say.