newsXpress Top Ryde City has been promoting Mother’s Day at the front of the newsagency, facing into the mall and as the photo shows, they have had a busy time of the season. Terrific business, plenty of browsing and good sales. The central offer has been the free Kobo reader which one lucky newsXpress Top Ryde City shopper will win.
Terrific Mother’s Day Outpost at Wetherill Park
newsXpress Wetherill Park has been operating a well-stocked and sizeable outpost for Mother’s Day, offering all sorts of Mother’s Day gifts and cards away from their main store newsXpress location. Sales have been excellent – thanks to a vibrant and appealing outpost display put together by the newsXpress Wetherill Park team.
Outposts such as this are vitally important in shopping centres, usually delivering excellent returns for a limited time commitment. newsXpress is well positioned to help members leverage outpost opportunities thanks to a broad range of products on offer from preferred suppliers.
Mother’s Day at newsXpress Ocean Grove
newsXpress Ocean Grove has been promoting Mother’s Day with this terrific dance floor display offering a broad range of gifts and cards for the season.
Hitting customers as they enter the store, there is a broad range of Mother’s Day gifts on offer from a variety of newsXpress preferred suppliers.
Customer interaction for this and other in-store promotions at newsXpress Ocean Grove has excellent – driving good results for the business.
Mother’s Day at newsXpress Nerang
newsXpress Nerang has been promoting Mother’s Day using newsXpress and Hallmark collateral in the window as well as in-store. They have also made good use of their digital screen in-store – showing Mother’s Day themed promotions.
The result of the displays and other promotional activity has been good sales. Like many newsXpress members, newsXpress nerang likes that they have been able to promote that one of their customers will win a Kobo e-reader … a valuable and appealing prize.
Mother’s Day gifts on offer at newsXpress Leongatha
newsXpress Leongatha has this terrific Mother’s Day gift table on the dance floor promoting a good range of gifts plus fabulous Mother’s Day gift hampers which are wrapped and ready to go. Facing shoppers as they enter the store, table is easily shopped as the photo shows.
Displays like this, with multiple levels leading to height in the middle and offering a range of products are essential to the success of a season.
Mother’s Day Window at newsXpress Riverlink
newsXpress Riverlink has been promoting a wonderful range of Mother’s Day gifts in a dignified display placed in the window facing into the shopping mall.
This newsXpress Riverlink Mother’s Day gift selection coupled with the wonderful Mother’s Day cards and gifts displays in store are helping drive sales for the season.
The Riverlink shopping centre in was affected by the Queensland floods at the start of this year. Retail is still building following the devastation wreaked by the floods not only here bit right across the state.
Mother’s Day at newsXpress Emerald
newsXpress Emerald has Mother’s Day covered from the front of the shop through to the sales counter with team members dressed for the season and displays promoting a wonderful range of gifts and cards. Customers are loving the look of the shop. the photo shows the display from behind the counter where a terrific range of gifts is displayed. As the photo shows, they are making good use of newsXpress and Hallmark marketing collateral.
Using newsXpress Mother’s Day collateral
newsXpress Wetherill Park has been using the newsXpress provided Mother’s Day collateral in a variety of creative ways including on the wall as a background to a display of wonderful Mother’s Day gifts.
This display is just a small part of the overall Mother’s Day story this year at newsXpress Wetherill Park.
newsXpress provided members with a Mother’s Day collateral pack containing A1, A3 and A4 posters, all printed double sided for maximum flexibility. This particular display at Wetherill Park uses some of the A3 and A4 posters.
newsXpress is thrilled with the feedback from newsXpress members about the enhanced seasonal collateral packs provided by newsXpress.
Mother’s Day at Kingaroy Mall
newsXpress Kingaroy Mall has been promoting Mother’s Day 2011 out the front of the business with a good range of Mother’s Day cards as well as gifts. All customers entering the newsagency pass by these Mother’s Day offers. This is exactly where Mother’s Day needs to be to leverage the most of the opportunity. By using balloons they have enhanced the attention the display attracts.
Mother’s Day at newsXpress Sun Valley
newsXpress Sun Valley has been offering a terrific range of books as part of their overall Mother’s Day strategy. Strategically placed on the dance floor, this has been successful in leveraging incremental business from shop traffic. Books are a good margin opportunity for Mother’s Day and other key seasons thanks to good buying through newsXpress preferred supplier relationships and the marketing collateral created for these opportunities..
Personal Sticker Family promotion at Watergardens
The team at newsXpress Watergardens has a personal and appealing promotion running for The Sticker Family range of My Family stickers in-store. By showing off stickers relating to team members, they are showing the personal nature of The Sticker Family range as well as showing other uses for these stickers beyond placement on the rear window of cars. The display also shows off the team as a family. We like that.
Well done newsXpress Watergardens team!
Mother’s Day at newsXpress Harbourtown
newsXpress Harbourtown has been making good use of the newsXpress marketing collateral for promoting Mother’s Day season with this terrific display right at the front of the business.
The range of packaged gifts is ideal for time-poor newsagents, wrapped and ready to give as a gift. This is a wonderful idea and makes for an appealing and attractive display.
Mother’s Day 2011 is very close and good retailers, like newsXpress Harbourtown, are making the most of these few days in the run down to the big day this coming Sunday.
Bold Mother’s Day Card Display in Sunbury
newsXpress Sunbury Square made a decision to place Mother’s Day cards on the wall, facing customers in an excellent high-traffic location in-store. The result is a very effective and easily-shopped Mother’s Day card display – as the photo shows. While different store formats and situations require different responses to the handling of Mother’s Day, the strategy of putting this major season on the wall in such a bold display is paying off for newsXpress Sunbury Square. Shoppers can see that they are to go-to greeting card outlet in Sunbury.
Mother’s Day at newsXpress Wetherill Park
newsXpress Wetherill Park has this terrific display featuring Mother’s Day collateral and a broad selection of products in the absolute premium promotional location in-store – facing all customers as they enter the business.
This display is just part of the overall commitment to Mother’s Day which newsXpress Wetherill Park has been running in the lead up to Sunday.
As the display shows and the sales results demonstrate, good use of marketing collateral and a good location are important in a successful seasonal promotion. Well done to the Wetherill Park team.
Wonderful Mother’s Day window at newsXpress Yarram
newsXpress Yarram has embraced the newsXpress marketing collateral with this wonderful and creative Mother’s Day display.
They newsXpress Yarram team picked up on the lace treatment from the newsXpress Mother’s Day poster and included lace to frame the window. They did the same with the hearts from the poster.
The result is a beautiful window which themes the whole business for the Mother’s Day season.
Wonderful Mother’s Day Display at Watergardens
You can count on Renee at newsXpress Watergardens to come up with creative and compelling visual merchandising for seasons and all through the year. Dotted throughout the newsXpress Watergardens store are displays drive excellent sales results. For a newsagency surrounded by leading gift shops, newsXpress Watergardens performs very well in this product category.
The photo shows one of the Mother’s Day displays created by Rene. Making smart use of a column, Renee has beautifully positioned a selection of Mother’s Day gifts. Renee’s selection of the background colour is genius as it draws attention to the display but maintains the products as the hero.
Of course, the proof of any visual merchandising has to be in the sales result. This is something which Renee tracks, learning from which displays work and which could have done better. This commitment to tracking results is essential in retail.
Mother’s Day Gifts at newsXpress Yarram
newsXpress Yarram is promoting their gift range as part of their Mother’s Day offer. Surced from a range of newsXpress preferred suppliers, the gift wall at newsXpress Yarram is plump with gifts perfect for mum this Mother’s Day.
newsXpress members across the country have been reporting excellent results from gift department initiatives this year. there has been good growth in the range of preferred suppliers and some excellent offers with which to broaden the range in-store.
An expanded gift range works well with greeting cards as we are seeing.
Mother’s Day Window at newsXpress Leongatha
newsXpress Leongatha has been promoting Mother’s Day with this wonderful and creative window display facing onto the main street.
Featuring wonderful Hallmark collateral and a selection of gifts, the window display featured Mother’s Day opportunities for mothers of all ages and situations.
It is through attractive and appealing displays like this that newsXpress members can position their businesses competitively for major seasons like Mother’s Day. We have access to a broad range of collateral and resources directly through the group and through strategic partner Hallmark Cards.
Mother’s Day at newsXpress Pakenham
The whole front window of newsXpress Pakenham has been promoting Mother’s Day 2011.
Featuring newsXpress Mother’s Day collateral, Mother’s Day Book Sale collateral, a wonderful range of Hallmark Mother’s Day cards as well as a a selection of gifts, the window is a terrific invitation for the season.
Like so many newsXpress members, newsXpress Pakenham has been having a terrific Mother’s Day season.
Mother’s Day at Albany Forest
newsXpress Albany Forest has been having a terrific Mother’s Day season. They have had a good range of cards and gifts on offer at the front of the newsagency facing shoppers as they pass by.
Featuring Hallmark Mother’s Day cards, Mother’s Day gifts and Mother’s Day themed helium filled balloons, the front of shop display has worked a treat attracting browsers and converting them into shoppers.
In Queensland this year especially it is good to hear stories of trading success with Mother’s Day.