Launching Maxim at newsXpress Orange

maxim-orange.JPGnewsXpress Orange has been supporting the launch issue of the Australian edition of Maxim magazine with this terrific in-location display.

In-location displays not only draw attention to a title you wish to promote, they also draw attention to a section off the magazine deportment as well as educating customers about the usual location for a title.

Maxim is a newsXpress featured magazine title this month, we are supporting the the publisher with displays in newsXpress stores to help launch this new title for Australia.

Supporting New Idea Masterclass

mclass-indoor.JPGnewsXpress Indooroopilly and newsXpress stores around Australia have been supporting New Idea Masterclass with excellent in-store placement of this new title. From newsXpress Strategic Partner Pacific Magazines, this title is a valuable addition to the food titles we have in-store.

With food performing so well for us, we are happy to have fresh products around which to drive further growth.

Gary Mehigan Donuts

meighan-donuts.JPGnewsXpress suppliers and team members were thrilled at one of our recent supplier forums to be able to taste the famous and utterly divine Gary Mehigan (from MasterChef) donuts. Indeed, the donuts on the menu were a factor in our choice of venue – at Gary’s famous Fenix conference centre next to his restaurant. The donuts were worth it.

Gary’s donuts are a wonderful memory for those of us who partook. While we work hard here at newsXpress, we know good food when we taste it!

Promoting Optus Mobile Phones With Newspapers

optus-papers.JPGnewsXpress Knox at Knox City Shopping Centre in Victoria has been promoting a range of Optus handsets and $2 SIM cards at the counter, in front of daily newspapers.

This in-the-way tactical placement is working. Shoppers will purchase a SIM card or a handset on impulse. The bonus is extra Optus mobile phone recharge business and the bonus 100% increase in commission for this.

newsXpress has negotiated a valuable corporate deal for newsXpress stores which unlocks bonus commission and access to excellent product deals … proving the value of newsXpress membership in another way.

This small formal impulse display unit makes it easier for newsXpress members to change the location of the unit and thereby combat store blindness and drive sales.

Clever placement of New Idea Masterclass at Ballarat

masterclass-ballarat.JPGnewsXpress Ballarat very cleverly placed their promotional unit for the New Idea Masterclass one-shot title next to their display of Baked & Delicious. This was a smart move as the two titles work together and could sell to the same shopper.

With these displays placed at the front of the newsagency, they were seen by all shoppers entering the store.

Sometimes it is not the attractiveness or size of the promotional display but its location which is more important to its sales success.

Baked & Delicious at newsXpress Ivanhoe

baked-ivanhoe.jpgnewsXpress Ivanhoe has been promoting the launch issue of the new Baked & Delicious partwork series with this excellent display facing shoppers as they enter the newsagency.

This promotional display, which was in place for a couple of weeks, was big and bold, perfect for leveraging the high profile national TV campaign being run in support of this new title.

Being such a busy shop in the main street of Ivanhoe (Victoria), this display would have been seen by many shoppers and those passing the business.  Well done to everyone involved at newsXpress Ivanhoe.

Optus Handset Rollout Throughout newsXpress Channel

optus-dancefloor.JPGAll newsXpress stores have received stocks of Optus handsets along with excellent marketing collateral. This national group-wide promotion gives newsXpress outlets an excellent opportunity to leverage current excellent Optus advertising.

Connecting our stores with a successful national brand like Optus continues the newsXpress commitment to well known national brands. It also unlocks for newsXpress members valuable bonus commission for over the counter recharge business.

So, while newsXpress stores are positioning themselves to win good Optus recharge business, they are also positioning themselves to win excellent bonus revenue from Optus recharge sales.

We appreciate the work from our friends at Jenlist as well as Optus for making this opportunity come alive for newsXpress members.

Feast magazine promotion at Eli Waters

feast-eliwaters.JPGnewsXpress Eli Waters is promoting feast magazine with a terrific aisle end display facing out into the newsagency.  The display is striking, set to capture good sales for this new magazine (launched yesterday) from SBS and Pacific Magazines.  Feast is featuring in newsXpress locations right across Australia.  Click on the image to see a larger version.

Food Title Promotion at Leongatha

cookbook-leongatha.JPGnewsXpress Leongatha has been promoting food book and magazine titles with this display on the dance floor area heading toward the counter. By offering a range of titles in a visually appealing and attention grabbing display they are driving sales of food titles.

Pitching range like this is important in the food space, it promotes the business as the go to place for this category.  Shoppers who want to see more will looking the magazine or book department – this display at newsXpress Leongatha is about showing the range outside its usual place.

Toys Selling Well in Gatton

toys-gatton.JPGnewsXpress Gatton is enjoying good sales from their toy department.

Thanks to great deals available from newsXpress preferred suppliers, members like newsXpress Gatton have excellent buying opportunities with which to fill their shelves and drive excellent business.

Many newsXpress members are enjoying good success with toys thanks not only to the great buying but also the marketing support through our newsXpress collateral pack.

newsXpress Love at the GNS Market Fair in Perth

gnswanx.JPGnewsXpress had a large stand at the GNS Market Fair in Perth yesterday.  The stand was run by our Ben Kay and Rob Henderson.  They met with plenty of prospective newsXpress members, existing members and industry suppliers.

The Market Fair was an excellent trade show with a steady stream of newsagent visitors across the day.

Our stand featured banners promoting our strategic partners as well as our 125 preferred suppliers.  We also had our marketing collateral for coming seasons – Father’s Day, Halloween and Back to School –  on display.

The stand played a slide show with some of our newsXpress success stories.  It also featured a sit down area for people to relax and discuss newsXpress.

Promoting Maxim magazine at Indooroopilly

maxim-indor.JPGnewsXpress Indooroopilly has been promoting the launch issue of Maxim magazine with this terrific in-location display in-store. Like many newsXpress stores around Australia, the newsXpress Indooroopilly team understands the value of supporting a new magazine title which is being backed with a good marketing spend.

This launch issue of the local edition of Maxim magazine is proudly supported by newsXpress nationally through newsXpress stores with additional marketing collateral for members and support from our head office team.

Baked & Delicious Window Display at Leongatha

baked-leongatha.JPGnewsXpress Leongatha has been promoting the new Baked & Delicious part series with this terrific window display. Giving the window over to a product which is being promoted nationally on TV is a smart and valuable move. The display has been an excellent drawcard, luring shoppers from the street into the store.

newsXpress supports magazines because of the importance of magazine traffic. Our support for Baked & Delicious is paying off with excellent sales. Being able to tap into TV not only good for the title but it is also good for sales in newsXpress stores.

While some in the newsagency channel want to pull back from involvement with magazines, smart newsagents like the team at newsXpress Leongatha understand the continued strategic importance of the category.

Optus handsets at newsXpress Orange

optus-orange-handset.jpgnewsXpress Orange has created a terrific display of Optus handsets in-store, leveraging the opportunity to sell mobile phones to shoppers thanks to the newsXpress / Jenlist / Optus relationship.

The professional display places newsXpress Orange into a strong position in the handset space. This makes them more competitive. It also sets them up to enjoy more recharge business.

If the first week is anything to go off, this display will generate excellent incremental revenue for newsXpress Orange.

By working together as a group with Jenlist and Optus, newsXpress members are able to leverage the value of our national retail network and through this drive not only the sales of Optus handsets but also sales of and margin from recharge business.

Working together in this way helps further demonstrate the newsXpress difference.

Smurf branded products at Knox City

smurf-knox1.jpgnewsXpress Knox at Knox City Shopping Centre in Victoria has an excellent range of Smurf branded product ready for what some say will be the biggest movie launch of the year, the new Smurfs movie.

The range in the photo is just part of the Smurf branded range available at newsXpress Knox.

The Smurf range is selling already.

By leveraging the growing publicity for the new Smurf film, newsXpress members are able to attract new traffic and gain sales from existing shoppers who are already Smurf fans.

newsXpress provided members with access to a broad range of Smurf branded products covering the original branding as well as the branding from the soon to be released movie.  Access to much of the product was an exclusive opportunity in the newsagency channel for newsXpress members.

In embracing the Smurf opportunity, newsXpress and newsXpress members have leveraged the tremendous PR and advertising spend around the new Smurf movie.  This strategy has worked well for us before and we anticipate that it will work well for us this time.  Already we are seeing good sales of Smurf merchandise in participating newsXpress stores.

The other benefit of engaging in the Smurf opportunity is relevance.  Carrying this range demonstrates a relevance to today;s opportunities.  With so many newsagencies looking tired and like a blast from the past, we know that we need to continue to innovate of range.  Doing this on the back of a multi million dollar movie spend is a smart move, a newsXpress move.

Award for newsXpress Knox display

harryp1.JPGCongratulations to the team at newsXpress Knox for winning a visual merchandising award from the herald and Weekly Times for their Harry Potter display behind the counter.  This display at first featuring Lord Voldemort and then Harry Potter drove new traffic and over the counter sales for the business.  It became an excellent anchor for the business for several weeks.

The Knox team uses this space behind the counter for powerful and basket building displays, always focusing on a single product or theme and usually doing this around a strong brand.