The Cadbury’s tool box is a feature product of the father’s Day 2011 display at newsXpress Knox City in Victoria. Competitively priced, this toolbox positions newsXpress beautifully since we get to promote Australian’s best known chocolate brand through a unique and Father’s Day product at a compelling price and with a good margin.
By supporting well-known brands, newsXpress members are able to demonstrate a commitment to value and to leverage excellent sales.
newsXpress members are reporting excellent results from the 2011 Father’s Day Book Sale which is being promoted with a four page flyer delivered to homes around participating newsXpress stores. Detailing excellent Father’s Day gift ideas as well as general book gift ideas, the flyer is driving traffic and generating good sales. Supported by newsXpress preferred supplier ABW, the 2011 Father’s Day Book Sale is just another way newsXpress is helping members attract new shoppers and build more profitable businesses.
The Cadbury toolkit is proving to be a hit product this Father’s Day. Inside the metal toolkit is a selection of delicious Cadbury’s chocolates. What a tasty gift for dad this Father’s Day and what a wonderful brand-based point of difference for newsXpress. We are thrilled to have Cadbury on board and working with us build our brand by leveraging their brand.
newsXpress Macarthur in NSW has been running an excellent outpost for Father’s Day, promoting Hallmark Cards along with a wonderful selection of Father’s Day gifts. This outpost is not only driving excellent sales for the business. It is also further promoting the newsXpress brand within the Macarthur Shopping Centre, outside the core newsXpress business itself. Well done to everyone involved!
What a wonderful gift for Father’s Day … recoding dad or grandpa reading a story. The Hallmark recordable storybooks are a perfect Father’s Day gift. They are the gift of heartfelt memories. A gift which lasts much longer than the day itself.
newsXpress is thrilled to be carrying these recordable storybooks from hallmark – and leveraging the excellent TV commercial which Hallmark is currently running to promote the range.
If you visit the Stockland Centre at Wetherill Park you cannot miss the Smurfs display on he dance floor at the entrance to newsXpress Wetherill Park. This display connects beautifully with the tremendous interest being created by the soon to release Smurf movie.
Offering a broad range of old and new (for the movie) Smurf merchandise, this display connects newsXpress Wetherill Park with brand Smurf in a successful and rewarding way.
The display can be seen from the mall – this is how it attracts traffic to the newsagency.
The newsXpress merchandise team created this opportunity for newsXpress members months ago. Early engagement by newsXpress members is delivering excellent results.
newsXpress appreciates the supplier support of the Smurf opportunity. The success with this demonstrates the important role national brands can play in retail success.
newsXpress Cooma has been promoting a terrific Father’s Day offer with this excellent display running down the centre of the newsagency – offering gifts leading beautifully into their display of Hallmark Father’s Day cards. You can’t miss it if you visit newsXpress Cooma.
Supported by our newsXpress Father’s Day collateral, the display offers a captivating presence in the newsagency, making the most of the seasonal opportunity.
newsXpress Knox City is promoting the entire Hallmark Father’s Day card range across four stands with this display facing out into the Knox City Shopping Centre mall as well as back into the shop.
Bordering this particular Father’s Day display, the cards share the limelight with the Cadbury Tool Kit Father’s Day gift which is a feature of the newsXpress campaign.
The newsXpress Knox City team is having a terrific Father’s Day 2011 thanks to innovative products from the newsXpress preferred supplier mix and the excellent range of Hallmark Father’s Day cards.
newsXpress Nambour is promoting Father’s Day on the dance floor with a terrific selection of gifts leading into a good range of Hallmark Father’s Day cards … giving Nambour shoppers excellent choice for this popular card and gift season.
Thanks to the newsXpress preferred supplier mix, newsXpress members are able to access an excellent range of gifts for Father’s Day and other seasons at competitive prices. These deals add a wonderful gloss to seasons like Father’s Day.
newsXpress Gympie is promoting Father’s Day 2011 on the dance floor at the entrance to the body of the newsagency, making it a compelling offer for all visitors to the newsagency. It is this strategic placement which drives excellent success for seasonal promotions.
The newsXpress Gympie Father’s Day range includes Hallmark cards, books and a terrific mix of gifts from newsXpress preferred suppliers.
Right across newsXpress stores we are loving this Father’s Day season. Cards and gifts are selling well, giving us a bumper year.
newsXpress Orange has been running a terrific Father’s day display out the front of the newsagency, facing into the shopping mall. Carrying products from newsXpress preferred suppliers and supported by Hallmark Father’s Day cards and newsXpress collateral, the Father’s Day display at newsXpress Orange looks inviting and enticing.
Father’s Day continues to grow in value for newsXpress members throughout Australia thanks to the expanding range of gifts and other items available through newsXpress preferred suppliers.
The Smurf product packs now on the shop floor of many newsXpress outlets position out retail channel with the majors.
We are benefiting from the extra traffic and basket building impulse purchase decisions.
You know you are on a winner when you move more than $2,000 in stock several weeks out from the release of the Smurfs movie.
newsXpress is thrilled to be helping our members harvest such valuable incremental business and to help stores appeal to young and older demographics at the same time.
This is the newsXpress difference – delivering bankable results to our members!
There will be plenty of happy dads around Australia in a few weeks once the winners of the Sony Home Theatre Systems are announced. Every newsXpress Hallmark store is giving away one of these Home Theatre Systems as part of our in-store Father’s Day promotion. The total value of the giveaways is in excess of $50,000 – making it probably the most valuable Father’s Day giveaway in a banner group in the newsagency channel this year.
We appreciate the support of Hallmark in making this opportunity possible for our newsXpress retail network.
newsXpress Salamander Bay is telling a wonderful story for Father’s Day this year.
Situated at the entrance to the gift department at newsXpress Salamander Bay, this display invites consideration of other gift items for Father’s Day as well as other gift giving occasions from their excellent gift department.
This stand of paints of all colours and a variety of types is proving to be a hit new product for newsXpress members like newsXpress Riverlink in Queensland.
Compact, attractive and easily noticed, the stand of paints is driving excellent business results for only a small retail footprint in-store. return on investment as tracked by stock turn is an important factor for any retail business.
Sourced from newsXpress preferred supplier Educational Colours on competitive terms, this paint stand is an excellent addition to newsXpress businesses.
By merchandising in a cohesive and professional way, newsXpress members can expect to see pain sales lift thanks to this stand.
newsXpress currently has 130 preferred suppliers serving members.
The new Dad & Me recordable storybook from Hallmark is a welcome addition to the Father’s Day range for 2011. Supported by Hallmark with a terrific TV commercial, the Dad & Me storybook makes for a perfect Father’s Day gift and family keepsake. The pleasure and fun of this gift lasts well beyond that of many other gifts.
Hallmark is a newsXpress Strategic Partner, giving newsXpress members access not only to excellent products but also to valuable retail insights.
newsXpress Wetherill Park has been using this terrific Smurfs promotion to draw traffic into their business.
With the Smurfs movie opening so close, September 15 around Australia, media and shopper interest is growing … as are sales of the Smurfs items sourced through newsXpress preferred suppliers.
newsXpress is the branded product innovator in the newsagency channel – successfully connecting the group with new movie releases and other national brand initiatives off of which newsXpress stores can drive traffic and basket building business.
newsXpress Wetherill Park is making the most of the Smurf opportunity.
Promoting the newsXpress phone card with foreign newspapers is proving to be a smart move for newsXpress stores. This placement promotes the phonecard to a marketplace which regularly uses phonecards.
We have had reports of customers saying that they have cut their phone bill by more than $500 in a year by switching. The newsXpress phonecard is a good value phone card since it has no extra fees and charges which you see on many other cards. This builds consumer trust and this is important as it is the newsXpress brand on the card.
We encourage newsXpress members to promote the newsXpress phonecard with foreign newspapers and at other high impact locations in-store.
newsXpress Woden has been running a terrific outpost in their Westfield Woden centre, leveraging excellent book sales by promoting stock from one of our newsXpress preferred suppliers. This excellent display leverages the newsXpress preferred supplier relationship to the max. The outpost also features Father’s Day gift ideas, making the most of the high-exposure opportunity.
newsXpress supports outposts as an excellent way to extend the revenue and customer reach of the newsagency.
newsXpress Cooma has created space for promoting Lovatts crossword and puzzle titles in with the weekly magazines in addition to the usual crossword space in the newsagency. This is the recommended approach for newsXpress stores – we know it drives incremental business.
This tactical placement of Lovatts titles by newsXpress Cooma is all about chasing incremental business for the crossword titles – based on the best selling brand in Australia … Lovatts.