newsXpress Ascot Vale offers an excellent range of cards to Ascot Vale shoppers including the latest from lalaland, a new newsXpress preferred supplier.
Behind the lalaland spinner you can see the Simson range on the wall. Simson is also a newsXpress preferred supplier, offering an excellent range of everyday and lifestyle cards for all card giving occasions.
Click on the image to see a larger version of this photo.
newsXpress Lismore Square has been promoting Complete Wedding magazine from newsXpress preferred supplier Universal Magazines with this promotional display placement at the front of the newsagency, facing shoppers as they enter the business.
This is a perfect time to be promoting wedding magazines and Complete Wedding is an excellent magazine to promote.
newsXpress members have access to bonus margin from Universal Magazines as a reward for achieving an agreed level of sales growth on a year on year basis.
Complete Wedding is one of a range of excellent titles from Universal which newsXpress members can support knowing that they have broader support from newsXpress. Universal titles feature on our in store radio and other promotional channels.
newsXpress The Gap in Queensland has been having fun with Halloween already thanks to this display of Halloween products on show.
Even though the day is just under a month a way, newsXpress stores are already reporting good sales of Halloween products.
Thanks to our excellent buying, newsXpress stores are price competitive with Halloween products.
newsXpress Top Ryde City has been promoting Optus handsets and Optus SIM packs with thanks to collateral and display units provided by Optus and our friends at Jenlist … a preferred supplier to newsXpress. The tactical placement of the promotion at the counter ensures that it is seen by shoppers and opens the opportunity for impulse purchase.
The keen pricing of the Optus enables handsets makes them an appealing impulse purchase.
newsXpress corporate store at Knox City Shopping Centre is enjoying excellent growth in newsXpress phonecard sales thanks to promoting in several high traffic points within the business including out the front of the shop where the simple yet effective display in the photo is showing. Promoting the newsXpress phonecard not only helps our customers save money on overseas and interstate calls, it also promotes the newsXpress brand every time the card is used. This is a terrific win for newsXpress shoppers, newsXpress members and our partner behind the newsXpress phonecard.
The wonderful Hallmark recordable storybook range from has been on show behind the counter with this terrific display at newsXpress Knox at Knox City Shopping Centre in Victoria. The display takes up the entire feature area at the back of the counter:
This display not only shows off the excellent range of products but leverages the Hallmark brand.
newsXpress Runaway Bay is promoting the newsXpress Magazine Club Card on the plasma screen above their weekly magazine feature display. This promotion is certain to help drive sales of magazines as shoppers at Runaway Bay realise the excellent value achieved from using the Magazine Club Card. The newsXpress Magazine Club Card is the most successful and valuable loyalty program in the history of the newsagency channel and it is being well leveraged by the happy team at newsXpress Runaway Bay.
2012 calendars are already selling at newsXpress Upper Edward Street where their calendar range includes this impulse purchase unit on the shop floor. Showing off calendars in several locations can be a good way to leverage impulse purchases from shoppers as they move around the newsagency.
Using newsXpress exclusive calendar collateral is an excellent way to draw attention to the calendar range as it promotes range and not just the calendars in the stand on display.
newsXpress stores are wonderful places for school holiday shopping. We have an excellent range of products … craft items, magazines, toys, games. To help promote newsXpress as places of school holiday fun, newsXpress has created marketing collateral. Two different sets of artwork have been provided to newsXpress members, each in A3, A4 and A5 sizes.
This is another example of newsXpress adding value for members. We have published marketing collateral for more than thirty-five marketing campaigns in addition to the major seasonal campaigns.
newsXpress Southport Park is promoting the newsXpress Magazine Club Card with this placement of collateral promoting the offer. The collateral is part of the newsXpress collateral pack provided free of charge to members earlier this year. newsXpress members don’t pay extra for access to marketing collateral packs.
The newsXpress Magazine Club Card is the most widely used loyalty promotion run in the newsagency channel. Operating since 2005, this program continues to show off the newsXpress difference.
The newsXpress Magazine Club Card offers newsXpress shoppers access to valuable rewards quickly and simply. It drives magazine sales and shopper loyalty beautifully.
Yarram shoppers have had to pass the tactically placed Optus display unit at newsXpress Yarram when wanting to purchase a newspaper from the store. This is a terrific way to draw attention to the excellent Optus handset deal and through this to drive Optus recharge business. A very smart move from newsXpress Yarram … well done.
A Deception Bay mum and shopper at newsXpress Deception Bay will pay off the mortgage and take her husband on a dream overseas holiday after scratching the $250,000 top prize on a $5 Crosswords ‘Penguin’ Instant Scratch-Its ticket.
The lucky mum explained that she didn’t realise she had won the top prize until her daughter checked the ticket. “I scratched the game panel and saw that I’d revealed ten complete words, but it didn’t click that I had won a major prize,” she said.
“I handed the ticket to my daughter, who was sitting next to me on the couch, and asked her to check to see if I’d won anything. Her face lit up and she said – Mum, you’ve won 250 thousand dollars!
“Well I couldn’t contain my excitement and started jumping up and down and running around the house like a mad woman!
When asked what she plans to do with her windfall the mum said she would pay off the house and take her husband on a dream overseas holiday.
The woman purchased her winning Instant Scratch-Its ticket from newsXpress Deception Bay.
This placement of the Landmark signature frame range at newsXpress Pakenham in front of the greeting card department is inspired as shoppers in the market for an opportunity of a gift for a birthday easily see the display ad purchase.
Landmark are a newsXpress preferred supplier and their signature frames are proving to be a popular line among newsXpress members.
The key to success is placement in a good location in store – to make the most of the traffic generated, especially by shoppers looking for greeting cards.
newsXpress Ballarat is getting right behind the latest issue of Top Gear from ACP Magazines. This terrific and captivating window display connects with the upcoming racing season and is sure to drive sales of Top Gear magazine. Layering the magazine with a chequered flag look is a wonderful touch for this display.
Diary sales are set to take off at newsXpress Runaway bay thanks to an excellent range merchandised well using newsXpress exclusive 2012 diary marketing collateral. This is an excellent display in a high traffic location at newsXpress Runaway Bay, perfect for leveraging existing good foot traffic in store and making the most of the opportunity.
The newsXpress merchandise team has done a great job ensuring that members have access to a broad range of diary product at excellent prices for this year.
newsXpress Beechworth is embracing the Diary 2011 opportunity with this terrific in-store display. They have an excellent range of diaries on offer from newsXpress preferred suppliers including The Last Diary Company and are backing this up with great use of our newsXpress marketing collateral. With 2012 diary sales already strong newsXpress members like newsXpress Beechworth are positioning themselves to drive excellent early sales from this opportunity.
We are using our newsXpress corporate store at Knox City Shopping Centre to test a new product range which is quite unlike anything seen in a newsagency before. In addition to trialling this new product, we are also showing off the excellent visual merchandising skills available from the newsXpress team. Having corporate stores in which our team can play and experiment is important in enhancing the merchandise and other opportunities for newsXpress members.
This latest product range is expected to be available to newsXpress members shortly, following an evaluation of the results from newsXpress Knox. Watch this space.
FOOTNOTE. We have deliberately kept the resolution of the photo low to blur details of this new product range.
newsXpress Upper Edward Street is promoting the excellent Optus handset deal at the entrance to the newsagency, making the most of excellent foot traffic already heading to the store as well as attracting new traffic to the store. In addition to driving handset sales, the newsXpress Upper Edward Street team have locked in 100% bonus commission on Optus recharge as well for the business. This is an excellent deal for the business, a deal negotiated by newsXpress for all newsXpress members. Placement of the offer in a high traffic location is key to driving sales success.
Please bear with us as we replace our blogging platform to newer technology which will provide us with more options for professional communication with our community and beyond as we lead on newsagency marketing. We should have the new platform settled by mid this week.
newsXpress Strathpine has been promoting the Hallmark recordable Storybook range with this placement of a display unit featuring the range in a high traffic location in store.
Offering the range in a good location, passed y many shoppers, is key to driving success with the hallmark recordable storybooks – a great product success story for 2011 from Hallmark.
Hallmark has helped newsXpress members leverage sales of the recordable storybooks through the provision of marketing collateral, in store display assistance and product knowledge training. This an other help has been terrific in driving excellent sales through our group.