Congratulations to newsXpress Wetherill Park for such a terrific magazine display promoting the latest issue of Good Health magazine.

This bold display is excellent as a display.  What makes it even beetter is its location – it is at the entrance to the main magazine aisle in the newsagency and will therefore be passed by the majority of shoppers.

Another benefit is that the display includes stock which can be selected right then.

If you check the photo you can see that the newsXpress Wetherill Park team is using the side of a drinks fridge to host this display … very clever.

Well done to everyone involved in creating this display.

newsXpress has launched two exclusive retro themed posters as part of its ever expanding newsagency marketing toolkit.

Using this collateral, newsXpress members are able to professionally support displays of retro products which can be accessed from a range of newsXpress suppliers – and there are plenty of retro products available from our supportive preferred suppliers.

The new exclusive to newsXpress retro marketing collateral can be accessed from the member area of the newsXpress website.  It is part of the most comprehensive marketing toolkit ever created for newsagents in Australia.

newsXpress Knox is enjoying excellent sales as a result of this professionally merchandised display featuring product from a newsXpress preferred supplier.  Drawing shoppers to the store, the display presents a different look to what one would see in a more traditional newsagency display. On offer is a range of tins, a tea pot and a mug – beautifully packaged.

Bright and appealing, this display is working with shoppers of all ages from children through to retirees.  Who doesn’t like teddy bears after all?

The display is running as part of the post Mother’s Day strategy at Knox, using professional visual merchandising to drive traffic and sales.  The strategy is working a treat for the business.

newsXpress Beechworth is bringing colour to the main street of town with this innovative and appealing window display calling for shoppers to brighten up their offices.

For each colour they have a poster explaining attributes of the colour and how this can help, going beyond a basic display and providing information which will help people make their colour selections.

This is a terrific display, innovative, fun and colourful, a display which will draw people to look.

Well done newsXpress Beechworth!

newsXpress Jamison has been connecting with the news of the death of Osama Bin Laden with this timely magazine display above newspapers.  It is an attention to magazine covers which is one reason newsXpress Jamison is achieving well above industry average sales growth magazines.

Their double-digit year on year growth is due in part to an attention to magazine covers and tactical placement as a result of opportunities presented by covers.  newsXpress exclusive magazine strategies and tactics are also playing a vital role in leading year on year magazine sales growth at this store.

While magazines face undeniable challenges, newsXpress is helping its members to discover and embrace growth opportunities.

The team at newsXpress Jamison has every right to be thrilled with and proud of their results.  Well done!

This display for MasterChef magazine at newsXpress Ballarat is the best magazine display photo we have seen in the last week.

Using props as they have brings the display alive and makes it different to the traditional magazine display using just posters and magazines.

With food titles especially, including food or props has become essential for the display to drive good incremental business for the title being promoted.

Well done newsXpress Ballarat for excelling with yet another great magazine display.

newsXpress selects displays from photos sent in by newsXpress members and photos collected by newsXpress Business Development Managers as they visit with members through the course of the week.

Email your photos here.

Kudos to newsXpress Ascot Vale for this high impact displaying a high traffic location in-store promoting the Royal Wedding issue of The Australian Women’s Weekly.

By making the product the hero and ensuring that every customer entering the newsagency sees the display you have a display which delivers results.

We picked this as our Magazine Display of the Week because of the ideal placement, the simple and clear appeal and the topical nature of the display.

newsXpress encourages its members to embrace and engage in magazines as they deliver traffic which is vital to other departments in our businesses.

newsXpress Wetherill Park has been using the newsXpress provided Mother’s Day collateral in a variety of creative ways including on the wall as a background to a display of wonderful Mother’s Day gifts.

This display is just a small part of the overall Mother’s Day story this year at newsXpress Wetherill Park.

newsXpress provided members with a Mother’s Day collateral pack containing A1, A3 and A4 posters, all printed double sided for maximum flexibility.  This particular display at Wetherill Park uses some of the A3 and A4 posters.

newsXpress is thrilled with the feedback from newsXpress members about the enhanced seasonal collateral packs provided by newsXpress.

newsXpress Harbourtown has been making good use of the newsXpress marketing collateral for promoting Mother’s Day season with this terrific display right at the front of the business.

The range of packaged gifts is ideal for time-poor newsagents, wrapped and ready to give as a gift.  This is a wonderful idea and makes for an appealing and attractive display.

Mother’s Day 2011 is very close and good retailers, like newsXpress Harbourtown, are making the most of these few days in the run down to the big day this coming Sunday.

newsXpress Wetherill Park has this terrific display featuring Mother’s Day collateral and a broad selection of products in the absolute premium promotional location in-store – facing all customers as they enter the business.

This display is just part of the overall commitment to Mother’s Day which newsXpress Wetherill Park has been running in the lead up to Sunday.

As the display shows and the sales results demonstrate, good use of marketing collateral and a good location are important in a successful seasonal promotion.  Well done to the Wetherill Park team.

newsXpress Yarram has embraced the newsXpress marketing collateral with this wonderful and creative Mother’s Day display.

They newsXpress Yarram team picked up on the lace treatment from the newsXpress Mother’s Day poster and included lace to frame the window.  They did the same with the hearts from the poster.

The result is a beautiful window which themes the whole business for the Mother’s Day season.

newsXpress Leongatha has been promoting Mother’s Day with this wonderful and creative window display facing onto the main street.

Featuring wonderful Hallmark collateral and a selection of gifts, the window display featured Mother’s Day opportunities for mothers of all ages and situations.

It is through attractive and appealing displays like this that newsXpress members can position their businesses competitively for major seasons like Mother’s Day.  We have access to a broad range of collateral and resources directly through the group and through strategic partner Hallmark Cards.

newsXpress Ocean Grove has the Magazine Display of the Week with this Royal Wedding feature in prime location in-store.

We like the display because it is bold, eye catching.  It takes the Royal Wedding story off the page and presents it is a fun yet respectful way.  It celebrates not only the wedding but also the Woman’s Day coverage.

Kudos to everyone at newsXpress Ocean Grove for conceiving and creating this display, especially to the bride for giving up her wedding dress.  There is no truth in the rumor that the dress is Cathy’s – one of the owners of the business.

newsXpress supports proactive engagement promoting magazines, making the most of the opportunity for this important products category is a key element of traffic generation.

newsXpress Toorak has put together a terrific display of the Crocodile Creek range from newsXpress preferred supplier Childsmart.  Facing customers as they enter the store, the display easily grabs attention thanks to the bright colours and appealing display.

The colourful range is more than attractive.  The products are made to strict standards considering the health of the users.  This is very important when it comes to food and drink containers.  newsXpress took this into consideration when bringing on the Crocodile Creek range.

Shoppers at Toorak in Victoria have an excellent range of Crocodile Creek products from which to choose thanks to the ranging commitment from newsXpress Toorak.

newsXpress Launceston has a terrific display promoting Easter cards, gifts and eggs on the dance floor.  This bright display is sure to drive excellent Easter sales this year.  It is visually appealling and well located.  They are also taking the opportunity to promote Better Homes and Gardens as part of the display in a nice basket building move.

Notice, too, the gift boxes on the table at the front of the table.  These are a great idea for the time poor shopper.

The team at newsXpress Launceston is making good use of the complimentary newsXpress and Hallmark marketing collateral for the Easter season … to signpost the display from the top down.  Well done!

newsXpress Manly West (QLD) is promoting Easter with an excellent display of gifts, Easter eggs and Easter cards on the dance floor, facing customers as they pass and enter the newsagency.  This bright display is already attracting shoppers and generating good business for newsXpress manly West.

Notice the placement of the newsXpress exclusive Easter posters above and in front of the terrific Easter display.  The newsXpress collateral pack contained these A1 double sided posters as well as A3 and A4 double sided collateral with which to promote the Easter season.

The seasonal collateral collateral pack of A1, A3 and A4 posters is provided without extra cost to newsXpress members.

newsXpress Mortdale has a terrific range of Easter goodies on display next to their range of Hallmark Easter cards.  This is perfect placement from which to drive sales of Easter cards and Easter gifts.  It can be easily seen by everyone in the business.  The Easter range is ideal for Mortdale shoppers.  It gives the shop a particularly bright (and delicious) feel.

newsXpress Crows Nest has a terrific display of Easter chocolates and gifts located at their main sales counter.  Everyone entering and leaving the shop sees the range.  This type of placement is ideal for driving impulse purchases and for reminding shoppers that newsXpress Crows Nest has an excellent range of Easter eggs and related products. Click on the image to see a larger version of the photo.

newsXpress Jamison has located part of their Mother’s Day gift range next to their Hallmark Mother’s Day card range.  This is an excellent move.  The messenger selection is from a newsXpress preferred supplier and they make a wonderful gift for mum on Mother’s Day.

Well done to the team at newsXpress Ballarat.  What a stunning display for the Children’s Cake Book from ACP.  This is our newsXpress Magazine Display of the Week.  Not only is the display wonderful for the product, it looks very tasty with the cakes on display.  talk about interacting with the product!  This is a benchmark display as it demonstrates commitment to magazines and engagement beyond a traditional magazine display.

newsXpress the first group to seize the opportunity of the classic cake cookbook and as a result we have members who have sold more than 50 copies.  Moth of this has been incremental and impulse business.  It demonstrates the value of our focus on banking margin dollars.