newsXpress Manly West has been promoting the latest Home Beautiful magazine with this excellent aisle-end display.  capturing the warmth of the cover and feature articles in this month’s issue, the display is a perfect match for attracting the Home Beautiful reader.

Home Beautiful is from Pacific Magazines, a strategic partner of newsXpress.   Supporting their titles drives sales and supports the broader newsXpress mission.

The visual merchandising team at newsXpress Watergardens has created a truly wonderful, engaging and compelling display promoting the current issue of New Idea magazine which supports the Daffodil Day campaign for the Cancer Council.  Located at the front of the newsagency and seen by shoppers in the mall, this display wonderfully connects the magazine,the fund raising campaign and the wonderful work of the Cancer Council.

Click on the image to see a bigger version of the display – see the excellent detail which makes this such a good and successful display.

newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.

newsXpress Sun Valley is promoting the latest issue of Who magazine, from Pacific Magazines, at the counter with this terrific display.

The Kim Kardashian wedding feature in this issue of Who is sure to be a hit with customers.

Pacific Magazines is a Strategic Partner of newsXpress, this provides our retail network with a range of opportunities and benefits.

Well done to newsXpress Sun Valley for promoting Who magazine with this display.

newsXpress Maryborough in Victoria created a deliciously tempting display promoting the launch issue of the Baked & Delicious partwork recently. The display was an excellent representation of this new title. The cakes fitted beautifully with the aspiration reflected on the pages of each issue. Now if only we could have all got to try some of these cupcakes.

newsXpress Ballarat very cleverly placed their promotional unit for the New Idea Masterclass one-shot title next to their display of Baked & Delicious. This was a smart move as the two titles work together and could sell to the same shopper.

With these displays placed at the front of the newsagency, they were seen by all shoppers entering the store.

Sometimes it is not the attractiveness or size of the promotional display but its location which is more important to its sales success.

newsXpress Ivanhoe has been promoting the launch issue of the new Baked & Delicious partwork series with this excellent display facing shoppers as they enter the newsagency.

This promotional display, which was in place for a couple of weeks, was big and bold, perfect for leveraging the high profile national TV campaign being run in support of this new title.

Being such a busy shop in the main street of Ivanhoe (Victoria), this display would have been seen by many shoppers and those passing the business.  Well done to everyone involved at newsXpress Ivanhoe.

newsXpress Indooroopilly has been promoting the launch issue of Maxim magazine with this terrific in-location display in-store. Like many newsXpress stores around Australia, the newsXpress Indooroopilly team understands the value of supporting a new magazine title which is being backed with a good marketing spend.

This launch issue of the local edition of Maxim magazine is proudly supported by newsXpress nationally through newsXpress stores with additional marketing collateral for members and support from our head office team.

Congratulations to the team at newsXpress Knox for winning a visual merchandising award from the herald and Weekly Times for their Harry Potter display behind the counter.  This display at first featuring Lord Voldemort and then Harry Potter drove new traffic and over the counter sales for the business.  It became an excellent anchor for the business for several weeks.

The Knox team uses this space behind the counter for powerful and basket building displays, always focusing on a single product or theme and usually doing this around a strong brand.

newsXpress Pakenham created a terrific shop front display prommoting the new baked and delicious partwork.  Spread across the window and facing onto main Street, the display features some delicious cupcakes showing the results of following issue 1 of the part series.

newsXpress stores are smart leveraging the advertising spend around titles such as Baked and Delicious to drive traffic and create retail theatre.

Check out another excellent magazine display from newsXpress Ballarat.  This one’s for the new Baked & Delicious partwork.

Well done to everyone involved. The cup cakes do look delicious.

newsXpress Bairnsdale ran an excellent promotion for the Tour de France guide.  Every shopper entering the store could easily see the display.  It created a connection between the business and the great event … became a good talking point.

Outside of sales of the Tour de France program sales there is the benefit the excitement and change that the display brings to the business.  This is beneficial outside the magazine department as it reinforces the relevance of the business.

At newsXpress stores across Australia we are enjoying excellent results from magazine sales thanks to our creative engagement with the category.  This success generates incremental success in other retail departments.

In addition to excellent buying opportunities at the trade displays which have accompanied recent newsXpress member meetings, wdisplay product from preferred suppliers to make the most of the marchandise opportunity.e have been showing how newsXpress meembers can.

The photo shows off a display created for the wonderful range of bear themed products from Tinco.  newsXpress locations which have copied this display are reporting good sales.  The display shows the product in a good light and helps drive multiple item purchases by customers.

Here at newsXpress we understand that buying competitively is just part of the story. Merchandising product well is vital to achieving the maximum potential of products.  there is where newsXpress have been helping in an exclusive and creative way.

Congratulations to newsXpress Port Lincoln in South Australia for this excellent magazine display promoting the Australian Women’s Weekly.  It’s our Magazine Display of the Week.  A well deserved title.

We like the display because it draws attention to AWW in the usual location for the title and leverages the traffic from this display with other titles displayed next to AWW.  An efficient display and a display which gives off energy … important in driving customer engagement.

Congratulations to everyone involved in creating this display.

newsXpress believes that magazines are important in newsagency.  This is why we developed and support our multi layered magazine strategy … a key reason that newsXpress locations perform well in the magazine category.

This counter mat promoting the My Family stickers from The Sticker Family is delivering excellent success in newsXpress locations in which it is used.  There are many stories of customers presenting at the counter to purchase a card, magazine or lottery ticket who notice the counter mat and comment along the lines of oh, you sell these or ah I wondered what these were when I saw them on cars.

Marketing experts tells us that shoppers are more likely to respond if they see a single message repeated in their interaction with a retail store.  This is where the counter mat works in that by the time a shopper gets to the counter they will have passed the pull up banner.  They may also have seen and promotion elsewhere in the business for The Sticker Family range.

The counter mat is another valuable touch point in selling these stickers to new customers as well as those with stickers already.  newsXpress highly recommends it to members.

newsXpress Orange has a stunning and compelling display of retro products on show at the front of the newsagency, attracting plenty of shoppers and riving good sales. What a stunning display! Unlike anything you would see in a traditional newsagency.

Paul and the team at newsXpress Orange have every reason to be proud of good buying and excellent merchandising of this range from one of our newsXpress preferred suppliers.

Yes, retro is in … at newsXpress Orange.

On the display itself, it is an example of excellent in visual merchandising.  It tells a wonderful and cohesive story.  It connects emotionally with the theme. The result is sales, as should be the case with any such display.

The team at newsXpress Gatton has been having fun with promoting State of Origin products for the last few weeks.  This simple display in a high traffic location can add valuable dollars to even the smallest sale.

Driving sales basket efficiency is something we talk about often at newsXpress member meetings, providing advice and tips for members to help them consistently achieve above average shopping basket penetration and this, in turn, makes their businesses more valuable.

This display promoting Women’s Weekly Health from ACP magazines in our magazine Display of the Week. It is in an excellent, high traffic, location and it is attention grabbing. The value proposition is clear. Shopping from the display is easy.

We like the display for these reasons and that it presents the title in a professional way which shoppers are unlikely to encounter in supermarkets or other outlets … as well as many newsagencies.

Well done to all at newsXpress Riverlink for putting this display together.

newsXpress Knox is promoting the My Family stickers range from The Sticker Family at the front of the newsagency, facing into the shopping mall.  This placement is the ideal placement for promoting the My family stickers as it attracts shoppers from across the mall to the shop.

By placing the My Family stickers pull up banner in front of the card department, the Knox team is subtly suggesting that the My family stickers could also be purchased as a gift … as the store has seen.  Shoppers can buy the gift (stickers) and a card and be done with a complete gift in one shopping experience.

Sales of the My Family stickers range at newsXpress Knox continue to be excellent, adding hundreds of dollars of gross profit to the business every week.

newsXpress Watergardens has been promoting this excellent range of cat themed tins from Tinco with terrific success.  Displayed at the front of the store, the cats have been successful in attracting new shoppers as well as adding to the baskets of shoppers already in-store.  The cat tins have broad appeal.  From a retailer perspective they are good value as they are purchased as gifts and by shoppers for their own use.  They offer a genuine point of difference to what shoppers see in nearby gift shops.

The newsXpress Watergardens display has some excellent visual merchandising features to connect with the cat theme.  This makes for a more appealing and financially rewarding display.

Congratulations to newsXpress Upper Coomera for this excellent display promoting the Ferrari part series.  While the photo is a few weeks old, we considered the display well worth the attention of a Magazine Display of the Week feature here at our newsXpress blog.  Well done to everyonee for creating this well located and visually engaging display.