newsXpress Glendale has been promoting Valentine’s Day with this table of plush on offer from newsXpress preferred suppliers.

Located in prime position on the dance floor, the table is brimming with Valentine’s Day plush in a way which is attracting shoppers and resulting in good sales.

The table reflects good retailing by offering products covering a range of price points to suite varied budgets.

newsXpress Roselands is promoting Optus handsets, SIM packs and recharge next to newspapers with this tactical placement of the Optus display unit sourced through newsXpress preferred supplier Jenlist.  This is an excellent location as it is high traffic and space efficient without acting as a barrier to shoppers exploring the rest of the newsagency.

Research shows that promoting mobile phone handsets in a high traffic location will boost recharge business.

Check out the excellent display for the Christmas edition for The Australian Women’s Weekly at newsXpress Ballarat.

This is an excellent example of an excellent display which is sure to attract shopper attention.

AWW is easily purchased from the display … which is a must for any visual merchandising in a newsagency.

Looking carefully at the display you can see the attention to detail which has been paid in the building of the display.

Well done to Sue and the team at newsXpress Ballarat.

newsXpress Wetherill Park has been running a wonderful promotion of gift and related items with a Paris theme.

Featuring products sourced from one of our newsXpress preferred suppliers, this terrific display is not what you would expect when you walk into a newsagency … this is exactly why it works at generating sales.  It is also generating traffic from shoppers who notice the display as they walk past the shop.

Well done to the team at newsXpress Wetherill Park on such excellent initiative,  creative execution and for supporting a newsXpress preferred supplier … you do the newsXpress brand proud.

What a wonderful, warm and welcoming display created y the team at newsXpress Launceston.  This Spring themed window display is just terrific.  Bringing together products from a range of suppliers, this display certainly shows off a depth of range of products one would not usually associate with a newsagency.  Well done to the team at newsXpress Launceston for such a good buying and a wonderful display of the products available.

Walking past the shop, Launceston shoppers would certainly notice the display and most likely browse the shop … checking out the excellent range of gifts promoted.

We are very lucky here at newsXpress to have a diverse mix of businesses, owners, team members and skills in our newsXpress family.  While our stores support suppliers with structured displays and promotions, we have fresh and innovative out of the usual displays like this one from newsXpress Launceston to challenge and motivate us.

The team at newsXpress Ballarat has created what we consider to be the best promotional display for the excellent range of Lovatts crossword titles.  This display makes the titles heroes in a wonderful display which uses the pencil motif to visually connect with the engagement one has with a Lovatts crossword or puzzle title.  We loved this display so much that we shared it with our team of Business Development Managers for them to show newsXpress stores as they make their visits around the country, helping newsXpress members with best practice display and management in and of their business.

Click on the image to see the display in detail.

The team at newsXpress Ballarat continues to excite with their innovative and engaging product displays.

Lovatts is a newsXpress preferred supplier.  newsXpress members will support, promote and focus on their titles above all other crossword and puzzle titles.

newsXpress East Maitland is partnering with one of our preferred suppliers of toys to put together this terrific display of toys in-store.

Located perfectly in a highly visible location and offering easy access to a broad range of toy product, the display is set to draw traffic and drive sales.

Through newsXpress, members have access to some excellent value toy offers which enable them to drive good sales and bank excellent margin dollars from the toy category.

newsXpress Lismore Square has been promoting Complete Wedding magazine from newsXpress preferred supplier Universal Magazines with this promotional display placement at the front of the newsagency, facing shoppers as they enter the business.

This is a perfect time to be promoting wedding magazines and Complete Wedding is an excellent magazine to promote.

newsXpress members have access to bonus margin from Universal Magazines as a reward for achieving an agreed level of sales growth on a year on year basis.

Complete Wedding is one of a range of excellent titles from Universal which newsXpress members can support knowing that they have broader support from newsXpress.  Universal titles feature on our in store radio and other promotional channels.

newsXpress Ballarat is getting right behind the latest issue of Top Gear from ACP Magazines.  This terrific and captivating window display connects with the upcoming racing season and is sure to drive sales of Top Gear magazine.  Layering the magazine with a chequered flag look is a wonderful touch for this display.

newsXpress Leongatha has been embracing the popular retro opportunity with this dance floor display of retro products from newsXpress preferred suppliers and backing this with collateral from our newsXpress marketing kit.    Retro is certainly in thanks to some terrific products from newsXpress suppliers.  It is proving to be an excellent niche with which to build gift sales in between major seasons … as they have done at newsXpress Leongatha.

It’s true! Elvis made an appearance at newsXpress Sarina recently to celebrate their Elvis day.

What a terrific idea for some fun in-store as well as some good business. What an excellent range of products. And check out the Elvis. Nice!

Kudos to the Sarina team for such an innovative and successful retail campaign.

newsXpress Manly West has been promoting the latest Home Beautiful magazine with this excellent aisle-end display.  capturing the warmth of the cover and feature articles in this month’s issue, the display is a perfect match for attracting the Home Beautiful reader.

Home Beautiful is from Pacific Magazines, a strategic partner of newsXpress.   Supporting their titles drives sales and supports the broader newsXpress mission.

The visual merchandising team at newsXpress Watergardens has created a truly wonderful, engaging and compelling display promoting the current issue of New Idea magazine which supports the Daffodil Day campaign for the Cancer Council.  Located at the front of the newsagency and seen by shoppers in the mall, this display wonderfully connects the magazine,the fund raising campaign and the wonderful work of the Cancer Council.

Click on the image to see a bigger version of the display – see the excellent detail which makes this such a good and successful display.

newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.

newsXpress Sun Valley is promoting the latest issue of Who magazine, from Pacific Magazines, at the counter with this terrific display.

The Kim Kardashian wedding feature in this issue of Who is sure to be a hit with customers.

Pacific Magazines is a Strategic Partner of newsXpress, this provides our retail network with a range of opportunities and benefits.

Well done to newsXpress Sun Valley for promoting Who magazine with this display.

newsXpress Maryborough in Victoria created a deliciously tempting display promoting the launch issue of the Baked & Delicious partwork recently. The display was an excellent representation of this new title. The cakes fitted beautifully with the aspiration reflected on the pages of each issue. Now if only we could have all got to try some of these cupcakes.

newsXpress Ballarat very cleverly placed their promotional unit for the New Idea Masterclass one-shot title next to their display of Baked & Delicious. This was a smart move as the two titles work together and could sell to the same shopper.

With these displays placed at the front of the newsagency, they were seen by all shoppers entering the store.

Sometimes it is not the attractiveness or size of the promotional display but its location which is more important to its sales success.

newsXpress Ivanhoe has been promoting the launch issue of the new Baked & Delicious partwork series with this excellent display facing shoppers as they enter the newsagency.

This promotional display, which was in place for a couple of weeks, was big and bold, perfect for leveraging the high profile national TV campaign being run in support of this new title.

Being such a busy shop in the main street of Ivanhoe (Victoria), this display would have been seen by many shoppers and those passing the business.  Well done to everyone involved at newsXpress Ivanhoe.

newsXpress Indooroopilly has been promoting the launch issue of Maxim magazine with this terrific in-location display in-store. Like many newsXpress stores around Australia, the newsXpress Indooroopilly team understands the value of supporting a new magazine title which is being backed with a good marketing spend.

This launch issue of the local edition of Maxim magazine is proudly supported by newsXpress nationally through newsXpress stores with additional marketing collateral for members and support from our head office team.

Congratulations to the team at newsXpress Knox for winning a visual merchandising award from the herald and Weekly Times for their Harry Potter display behind the counter.  This display at first featuring Lord Voldemort and then Harry Potter drove new traffic and over the counter sales for the business.  It became an excellent anchor for the business for several weeks.

The Knox team uses this space behind the counter for powerful and basket building displays, always focusing on a single product or theme and usually doing this around a strong brand.

newsXpress Pakenham created a terrific shop front display prommoting the new baked and delicious partwork.  Spread across the window and facing onto main Street, the display features some delicious cupcakes showing the results of following issue 1 of the part series.

newsXpress stores are smart leveraging the advertising spend around titles such as Baked and Delicious to drive traffic and create retail theatre.