The team at newsXpress Knox has Father’s Day gifts behind the counter in a feature display in addition to a display on the gift tables.  The behind the counter offer is designed to remind shoppers of the Father’s Day offer when they are at the counter making another purchase. The simple and clean display is proving to be very effective.

This behind the counter space at newsXpress Knox is regularly changed to present a fresh offer for major seasons as well as in between.

Annette Sym’s Symply Too Good To be True 6 has been selling very well at newsXpress Forest Hill thanks to this power end display as well as tactical engagement designed to drive impulse purchases in the store. Extending the basket with a $28.00 purchase is a very nice outcome … made all the more easier thanks to newsXpress tactics.

Getting stock has not been an issue thanks to the newsXpress supplier relationship which keeps stock flowing of high selling titles.

newsXpress Watergardens achieved an excellent uplift in sales of instant scratch tickets thanks to this smart front of store display as well as employee engagement with Intralot caps and the offering of a reward for customers buying a certain number of consecutive tickets without achieving at least one win.

There was an immediate and sustained lift in sales as a result of the well co-ordinated and managed campaign. This lift is sales was achieved from existing customers as well as from new customers attracted by the impressive display.

Well done to Renee for developing the campaign with Intralot aand to the team at enwsXpress Watergardens for such a successful campaign which represented newsXpress so well.

newsXpress supports members across a range of product categories including lotteries. This support can be in the form of co-ordinated campaigns like this one at Watergardens or more tactical offers designed to drive basket growth.

The folks at newsXpress Riverlink know how to have fun when merchandising their store.  Check out how they are promoting the Potty Fisher, one of the products available through a newsXpress preferred supplier for Father’s Day 2010.  The display is eye-catching and sure to drive good sales - as well a generating a laugh in store.

The newsXpress Father’s Day range this year includes a range of fun items as well as the more traditional photo frames, dad’s books, mugs and other gifts.  Early reports indicate that the range is working very well.

The VTAC Guide 2011, listing tertiary courses available in Victoria for 2011, is the type of product which shoppers will not necessarily visit specifically expecting to purchase.  This is why a high impact display in a high traffic location, like the one created by the team at newsXpress Knox, is an excellent tactical initiative.  Every customer approaching the counter is confronted with the simple yet highly effective display.  This is why sales of the VTAC Guide 2011 have been so good.

newsXpress offers its members many basket building strategies and tactics.  These can help drive sales efficiency without necessarily increasing business costs.

The team at newsXpress Bairnsdale is promoting the newsXpress exclusive free bag which comes with the latest issue of Donna Hay magazine with this excellent in-store display.

Displaying the magazine and the bag in the one display along with the promotional poster make the pitch simple and compelling - as the photo shows.  The display is designed and placed within the store to drive good impulse business.

The team at newsXpress Bairnsdale understand the value magazine promotions to drive not only impulse business but to give the store a visual lift.

Part of the Father’s Day range at newsXpress Knox, Knox City Shopping Centre in Victoria, is this fishing themed range of caps, mugs and stubby holders from newsXpress preferred supplier TSK Giftware.  Featured on one of the gift tables faciling into the mall, the display which has been up for one day only is already drawing good attention - you can see people walking past and then be drawn to the display.

newsXpress Ocean Grove (VIC) is getting right behind Annette Sym’s Symply Too Good To be True 6 with this terrific display in a high traffic location in-store.  The posters contain the pitch and right below is stock available for purchase.  This display helps shoppers connect with the excellent media coverage Annette is receiving for her new book.

newsXpress is helping its members maintain stock levels of Symply Too Good To be True 6 as well as providing access to good marketing collateral for in-store displays.  We are able to do this thanks to the wonderful support of Annette and the team at Network Services.

newsXpress Ocean Grove has an excellent display featuring the Women’s Weekly Moroccan cookbook.  This display reflects the colour of Moroccan food and gives shoppers a feeling of the exitic yet tasty Moroccan food experience.  It is sure to drive excellent business.

The display itself offers a good lesson in how to create a retail display.

newsXpress is lucky to have people working in member’s businesses who are skilled and motivated to create displays like this - they do us proud!

The team at newsXpress Ballarat has created a bold display promoting Annette Sym’s Symply Too Good To be True 6.  The display brings a bright look to the store and draws customer attention.

This display represents newsXpress well as well as the business and Annette Sym.  Thanks to everyone at newsXpress Ballarat!

Annette’s book is selling very well in newsXpress stores!

newsXpress Deception Bay has a terrific display of Annette Sym’s Symply Too Good To be True 6 weight loss book which was released last week.

The strong display in a high traffic area of the business is driving an excellent sales result.

Tactical placement like this to drive impulse purchases is the newsXpress way. Kudos to Brett and Alexandra for the initiative.  The real payoff is in banking the results.

newsXpress stores are having a wonderful time with this new Annette Sym book.

here is another terrific window display from newsXpress Riverlink.  This time promoting the fifteenth anniversary issue of marie claire magazine.

The Riverlink team has made great use of the marketing collateral from Pacific Magazines - to create a display visually appealing and which attracts traffic.

newsXpress respects the opportunity magazines present in our businesses.  This is why we acknowledge and appreciate good marketing initiatives around key titles in the category.

The team at newsXpress Sunbury Square (VIC) has put together a terrific promotion for products related to the Toy Story movie which opened this week.  They have sourced licenced product from Hallmark and another newsXpress preferred supplier.

The range of products on offer is considerably more than you will see in a traditional newsagency - this is the newsXpress difference on show in Sunbury and exclusively at newsXpress Sunbury Square.

Cleverly placed on the dance floor near greeting cards, the display is designed to attract kids, parents and grandparents.

Well done to newsXpress Terrigal for winning an award from News Limited for their FIFA World Cup window display.  Congratulations to everyone involved!

The team at newsXpress Wetherill Park has created a stunning display promoting Toy Story merchandise.  Facing customers as they enter the store, the display is sure to attract plenty of attention and drive excellent sales.

This display is a perfect example of how to transition your newsagency away from looking like a traditional newsagency.  It exudes excitement and represents the type of retail theatre which we see as essential from retailers today.

The range on offer shows that newsXpress Wetherill Park is the place to go for Toy Story product.

The Toy Story puzzles are from a newsXpress preferred supplier.

Sally Murphy at newsXpress Emerald was so inspired after viewing the great dispalys made by newsXpress members, especially the Master Chef one featured in this blog here, that she went out and created a spectacular exhibit of her own!

To promote this month’s issue of Better Homes & Gardens wiht the bonus Chook Book, Sally and team have set a dining table and decorated it wiht chicken statues, and comically some rubber chickens on the plates. In-Store theatre is an important part of the retail business, and being able to creatively and imaginatively express yourself within your merchandise displays is a great step towards success. The gauntlet has now been thrown down to other newsXpress members to outdo each other’s displays.

You can’t miss Mother’s Day at newsXpress Harbour Town.  From a terrific card display at the entrance to this wonderful display on the dance floor the shop the business is abuzz with Mother’s Day cards and gifts. The display shows they understand the importance of retail theatre at newsXpress Harbour Town.

Connecting the posters to create a billboard as they have done is an excellent drawcard as this can be seen from outside the shop.  The poster placement also leaves plenty of room on and around the product display to promote the Mother’s Day gifts.  Well done to everyone involved!

The team at newsXpress Gatton has embraced the floral theme of Mother’s Day from our marketing collateral and enhanced their display with flowers flowing from the newsXpress posters.  Their handiwork brings the display to life and draws attention to the cards and gifts on offer for Mother’s Day.  Everyone browsing the shop will notice the display.  This embeds the business as top of mind when it’s time to make a Mother’s Day purchase.

Well done to everyone involved at newsXpress Gatton.

newsXpress Beechworth (VIC) is promoting their Mother’s Day offer with a beautiful window display. Hallmark Mother’s Day cards, gifts and books are the core items being promoted in their window which fronts the street.

The Hallmark and newsXpress marketing collateral work well together.

The window display embraces the heritage theme of Beechworth.

As the photo shows, a good window display is about connecting with the season in a way designed to attract passers-by in to  browse and shop.  Well done to all involved!

newsXpress Redcliffe (QLD) makes a strong pitch for Mother’s Day business with this stunning display at the front of the store and into the dance floor.  They are making excellent use of gifts from newsXpress preferred suppliers, cards from Hallmark - including the sound cards which feature on Hallmark’s TV commercials - and exclusive newsXpress marketing collateral.

The gift table is one of the flexible gift tables newsXpress has become famous for in recent years with many newsagents copying them.