newsXpress members banded together for a commercially stunning day at the Melbourne Toy Fair over a week ago. Suppliers closed their stands to other Toy Fair visitors for our group, so we could see their products without interruption.

This exclusive shopping day was a tremendous and valuable show of unity by newsXpress members. Participating members gained access to special deals and some wonderful products learnings through the course of the day.

newsXpress members flew in from around Australia to participate in this event and the newsXpress National Conference which was held the next day.

Suppliers participating in the exclusive buying day experience are thrilled with the result. Now that they have had an opportunity to tote up the value, they are all keen to participate with newsXpress in a similar exclusive buying day again.

Like many newsXpress stores across Australia, the team at newsXpress Gladstone Park in Victoria loves the Pumpinator from one of our newsXpress preferred suppliers.

This terrific fun item is perfect for school holidays. Families especially love this water balloon device, they have lots of safe, and wet, fun. It’s available now from newsXpress stores and will brighten any school holiday time. Be sure what you ware as playing with the Pumpinator you’re sure to get wet though.

newsXpress Pakenham has had terrific success with the Lego brand, selling Lego kits from this display which was photographed a couple of months ago.

With Lego products available from a number of newsXpress preferred suppliers, this is another brand newsXpress members are able to support.

Brands like Lego are important in that they are easily understood by shoppers. People trust the quality.  They also buy on the basis of nostalgia.

newsXpress East Maitland is partnering with one of our preferred suppliers of toys to put together this terrific display of toys in-store.

Located perfectly in a highly visible location and offering easy access to a broad range of toy product, the display is set to draw traffic and drive sales.

Through newsXpress, members have access to some excellent value toy offers which enable them to drive good sales and bank excellent margin dollars from the toy category.

newsXpress Sorrell in Tasmania is another newsXpress location which made the most of the Smurf opportunity.

Thanks to excellent buying by our merchandise team, newsXpress members had access to Smurf products in advance of the release of the Smurf movie.  This helped drive traffic and build better shopping baskets.

newsXpress Pakenham has been using this excellent lamp post merchandise unit to attract shoppers into the newsagency to browse their range of Sesame Street plush and other items in their plush range.  Click on the image to see a bigger version of this photo.

By using such a well known brand like Sesame Street to attract shoppers, newsXpress Pakenham is making the most of an opportunity from one of our newsXpress preferred suppliers.

newsXpress Nambour is having fun promoting toys and nooks with this placement in a good location in-store.  Click on the image to see a larger version.

Toys are proving to be a lucrative category for newsXpress stores.  they fit beautifully with greeting card sales.  They also attract new traffic during school holidays.  Both offer excellent opportunities for driving incremental business.

newsXpress merchandise deals see toys and nooks land in our stores at competitive prices.

newsXpress Eli Waters is making good use of some of the new newsXpress marketing collateral to promote their Toy Sale.

This new collateral is part of an extensive marketing kit made available to newsXpress members earlier this year. Covering more than thirty marketing opportunities, the collateral pack is the largest of its type in the newsagency channel. It is helping newsXpress members attract new shoppers and drive a more efficient shopping basket.

Well done to newsXpress Eli Waters for embracing the Toy Sale opportunity.

newsXpress Gatton is enjoying good sales from their toy department.

Thanks to great deals available from newsXpress preferred suppliers, members like newsXpress Gatton have excellent buying opportunities with which to fill their shelves and drive excellent business.

Many newsXpress members are enjoying good success with toys thanks not only to the great buying but also the marketing support through our newsXpress collateral pack.

newsXpress Knox located at the Knox City Shopping Centre has been ejoying good sales of Kites as part of its recent hoilday toy sale.  The range of branded and unbranded kites sold very well for the business, providing for many happy Knox City shoppers.

Sourced through one of our preferred suppliers at an exceptional buy price, the kites have been delivering an excellent margin to the business, considerably above what is usual in the toy category.  This is another newsXpress buying difference playing out and delivering a good benefit.

The kites also worked well at attracting shoppers.  Many of the shoppers entering newsXpress Knox to look at the kites hanging above the product purchased other items.

Plenty of newsXpress locations are enjoying success with toy products thanks to bonus deals from our toy supplier.  Being able to sell a brand name game like Monopoly with a bonus name brand game for free helps us play is a completely unique space when it comes to the pricing of toys and games.  It is deals like this which allow newsXpress outlets to demonstrate excellent value and show off the newsXpress difference.  The deals enable us to compete with big toy outlets like Big W, target and K Mart without having to compete on price – and we get to do this while maintaining a healthy and above average margin. All of this is available to newsXpress members thanks to the excellent work of our national merchandise team.  Better buying is what makes us competitive.

The Toy Sale at newsXpress Ocean Grove has been working a treat, delivering excellent basket building business for the store.

Displayed in a high traffic location and showing off a terrific range from one of our newsXpress preferred suppliers, this Toy Sale demonstrates the newsXpress difference in action – access to excellent product at competitive prices delivering incremental and financially valuable business to a newsXpress member.

Being competitive is important in today’s retail world and newsXpress certainly delivers, through its suppliers, plenty of competitive opportunities.

Activity is the name off the game at newsXpress Pakenham with this toy display.  The display featured and promotes activity and this is vital in any toy display.  Kids are drawn to the display and their interaction encourages parents to purchase.

The display in the photo had more items but many have sold and replacements are on the way.  The floor mat has been particularly successful in attracting engagement from kids and drawing attention of parents.

These animated plush dogs have been a hit at newsXpress Riverlink with the store selling 24 in just a matter of days.

Released at our last trade display which accompanied the one-day member meeting, these excellent margin plush items have generated excellent traffic and sales not only for newsXpress Riverlink but many newsXpress stores across the country.

Like a smart retailer enjoying a good thing, Riverlink ordered more of these plush items … they work a treat at the front of the store.

newsXpress Eli Waters has been running a Toy Sale based on products from our newsXpress toy preferred suppliers and using marketing collateral which is part of the local marketing it released to newsXpress members earlier this year.

The display looks terrific and is drawing good attention … driving basket size as many shoppers would not have entered the newsagency looking to purchase toys.  Well dome Eli Waters team!

The exclusive and extensive marketing collateral toolkit from newsXpress is providing members with a wonderful range of in-store as well as external promotional opportunities.

Toy Networx and All Brands Toys have been participating in the trade display which accompanies our current one-day conferences around Australia.  They have been offering excellent buying opportunities.

With so many newsXpress stores now enjoying success with toys, the latest offers are welcome as stores stock up for the mid year season, especially the next round of school holidays.

The toys, games, plush and other items are wonderful basket building products, enhancing the margin banked from each sale. They are perfect for leveraging the traffic generated by newsXpress marketing, delivering a solid margin result for newsXpress members.

The newsXpress difference is how we guide newsXpress members to leverage the toy opportunity in the context of the overall newsXpress business development campaign.

newsXpress Ascot Vale has been running a terrific toy display in their front window.  Featuring toys from newsXpress preferred suppliers, the feature of this window display is Timbertop range of  dolls houses.  Shoppers on street stop to look at the display  … a key goal of any window display in retail.

Take a look at the photo and compare this window display to what you see in other newsagency windows.

The Timbertop range is not what shoppers may expect from their average high street newsagency … but then newsXpress Ascot is not your average high street newsagency.  This innovative business always offers a broad range of products and does the newsXpress brand proud.

newsXpress Beechworth is another store reporting excellent results with toys.

Thanks to the resources of our toy partners, newsXpress stores have access to an excellent range of toys from small impulse lines to high ticket price popular brand lines.

newsXpress Beechworth has a toy department which is a fun destination for kids and a place of wonderful gift ideas for adults.  Thanks to our suppliers, toys are back in business at newsXpress stores.