The team at newsXpress Seymour led by Vaughan Lawrence who also own newsXpress Beechworth have just finished stage one of their rebrand to newsXpress. They have completely rearranged the shop putting in Hallmark cards and bringing the cards to the front of the store and bringing huge growth in greeting card sales, Hot Ink! has taken off nicley, installed the Canson Creative center and the cardboard range and culled old money ranges area to fit in a whole lot of new money products. In the next 12-18 months the store will undergo a complete re-fit.

The first ever newsXpress Kids Clinic which is supported exclusively by Canson & Pentel was conducted at Watergardens Town Center in Taylors lakes. It was an absolute Ripper! Store theatre is a key to cultivating new business and and tapping into the younger generation provides a “new money” revenue stream and cultivates future customers.

Hundreds of kids walked away with Hallmark balloons, newsXpress red bags and their drawing on canson carboard done with pentel pens. A number of kids had their faces painted, got a Pentel T-shirt or bag and had a balloon made for them by the clown.

We will start rolling these out county-wide ASAP and they will work in all store locations!

Gympie is an old mining town on the Fraser Coast in Queensland town.  It has seven newsagencies.  newsXpress Gympie never does anything by halves.  Take a look at the sign they installed in front of newsXpress Gympie to pronot the launch of Top Gear, the new magazine from ACP Magazines.

Needless to say, Warrick Hosking at the team at newsXpress Gympie sold out of Top Gear.

The newsXpress Gateway shop is a shining example of how a modern newsagency can look.  Beyond its stunning presentation is the success with new money, categories which are genuinely new to newsagents.  These newsXpress initiatives are driving good results for the team at Gateway.  They can be gvey proud of an attractive and successful business.

The art bar from Canson is particularly impressive.  Beyond the good look is a startegy which brings new traffic and deepens the shopping basket.  This is where the newsXpress facilities and a smart local newsagent combine for great success.