newsXpress Beers Port Lincoln in South Australia has been having terrific success promoting the healthy water bottles from Cheekie and the MyBagTags from Korjo on stands next to each other.

From Back to School to now these stands have worked a treat in delivering valuable sales to the business.

The Cheekie water bottles and the MyBagTags were introduced through the newsXpress preferred supplier program. The MyBagTags were trialled in a smaller display at the counter before the store committed to the larger spinner shown in the photo.  newsXpress suppliers happily work with newsXpress members when introducing new lines to help test interest before making a longer term commitment.

These two product lines reinforce the newsXpress commitment to brand name products reflecting quality and genuine value.  We love brands because people stand behind them and because shoppers recognise the value.

Businesses which focus on selling on price will ultimately struggle. Price is not a differentiator recognised by consumers.  It is not the most common factor in a word of mouth recommendation. This is a theme which was developed at our National Conference in Melbourne last week.

Backing brands which provide access to quality products is proving to be a valuable business building decision by newsXpress and newsXpress members.

newsXpress Parkmore in Victoria has the Charm It range at the counter and it’s working a treat, selling well. Indeed, they have sold out of the larger packs.

Having the product at the counter, as they have done at newsXpress Parkmore, leverages impulse purchase opportunities. having it located facing into the mall helps the business attract shoppers who may otherwise not have entered this visit.

The Charm It range is a recent addition to there newsXpress product mix and is working very well right across the group. This is a product range which appeals to a valuable demographic.

The newsXpress merchandise team has had a busy time in Sydney this week meeting with existing preferred suppliers as well as getting closer to potential new suppliers.  It has been a busy four days with excellent results which will be announced to newsXpress members in the coming weeks.

newsXpress members are provided feedback about visiting with terrific newsXpress preferred suppliers at the Home and Giving Fair in Sydney this week. Having preferred supplier details provided newsagents with opportunities to con net with trusted suppliers and drive sales as a result.

newsXpress announced to members last week that Coca Cola had joined our community of preferred suppliers.  This new relationship will bring special deals, promotional opportunities and other commercial benefits to newsXpress members.

The C0ca Cola deal reflects the newsXpress commitment to brand name products which are backed by nation advertising campaigns.

As a group we have no interest in cheap China products which try and differentiate on price. This price based marketplace is packed, shoppers are not loyal and product quality is often poor. National brands reflect quality, value and shopper loyalty.

The newsXpress commitment to brand is proving to be a valuable move.

Welcome Coke to our family!