newsXpress Top Ryde City is celebrating Father’s Day with a terrific display across the front of the store. Able to be seen from some distance away, thanks to their use of height for the display, the Father’s Day offer is bold and clear in its message.

Promoting an excellent range of gifts, Darrell Lea product  and cards, the newsXpress Top Ryde City Father’s Day offer is drawing good attention.

newsXpress Orange is promoting Father’s Day across the entrance to the store in the Orange City Shopping Centre and onto their dance floor with an excellent range of gifts. In addition to Father’s Day gifts, they are promoting the popular Hallmark Father’s Day range.

newsXpress Orange is known across Orange for their gift range so it is natural that they would do a terrific job for an important season like Father’s Day.

newsXpress Knox is offering Father’s Day gifts and cards right across the entrance to the store and onto the dance floor in front of the sales counter.  Father’s Day sales have been excellent through much of August, kicking up significantly in the last week. Central to the Father’s Day offer is the innovative Hallmark sound cards - on display between the two gift tables.

Welcome to Laurent and Debbie the owners of newsXpress Nerang and new members of newsXpress.

They had a terrific GRAND OPENING last Saturday thanks to great marketing around the store, some terrific offers in-store and an excellent vibe created by the team.

newsXpress is thrilled to be welcoming proactive newsagents who want to grow their businesses through professional marketing and management.

if you find yourself in Nerang be sure to drop in a say hello to Laurent and Debbie.

With a great range of Father’s Day gifts on the gift table in the middle of the dance floor and a backed by an excellent range of Father’s Day cards on the wall just behind, the Father’s Day story is strong at newsXpress Leongatha.

Variety in gifts is the key to a successful Father’s Day and newsXpress Leongatha is certainly offering this.  In addition to the broad range of gifts in the photo they have an excellent range of books on offer.

One of the most popular items this Father’s Day is the Hallmark Sound cards - Hallmark continues to drive genuine innovation in the greeting card space.

Walking into newsXpress Ballarat you face a good range of Father’s Day gifts as well as the Hallmark range of Father’s Day cards.

Placement of gifts and cards next to each other as they have done at newsXpress Ballarat is the best way of driving the ideal sales outcome - a gift and a card in the one purchase.  This is another reason newsXpress stores are reporting excellent year or year growth in gift sales.

Father’s Day is shaping up well for the group thanks to a strong in-store like at newsXpress Ballarat.

Father’s Day features in a terrific window display at newsXpress Bairnsdale.

From books to gifts to the Hallmark sound cards, the Father’s Day story is strong and appealing - bound to attract shoppers to browse the range.  Congratulations to everyone at newsXpress Bairnsdale for this display.

In selecting products for Father’s Day 2010, the newsXpress merchandise team took care to cater to a broad cross-section of dads in terms of age, interests and economic conditions.  Early indications from newsXpress stores are of strong sales for the season of gifts as well as cards.

newsXpress Harbour Town, in the Harbour Town shopping centre at Biggera Waters, is promoting Father’s Day right across the front of the store.  The brilliant display surrounds shoppers as they enter the store - as it should for which is the most important week in the Father’s Day retail season.

Featuring the Hallmark Father’s Day sound cards at the front of the store through to an excellent range of Father’s Day gifts, newsXpress Harbour Town does the newsXpress brand proud with an excellent retail pitch for what is shaping up to be a good season.

Cooma residents are in for a treat when they visit newsXpress Cooma and see the range of Hallmark Father’s Day cards.  The Hallmark sound cards feature original artists giving voice to a wonderful Father’s Day message.  At 38 Vale Street Cooma, newsXpress Cooma is a great place to shop for Father’s Day 2010.

Blending the newsXpress and Hallmark collateral gives the store a stronger pitch for the Father’s Day season.

newsXpress Leongatha is promoting Symply Too Good To Be True 6 on the dance floor of the store with this excellent display. Team member Dianne decorated the display to bring it to life and generate more shopper attention. Great sales are bound to follow.

It was Dianne’s birthday when we visited and the staff had bought her flowers, a small gift and said happy birthday to her over the intercom.

newsXpress Leongatha is a happy and rpoductive place to work.

newsXpress Yarram is driving good business with this excellent and bold display for Annette Sym’s Symply Too Good To Be True 6 book.  Positioned on a power end and faacing customers as they enter the store, they are making the most of the newsagent exclusive opportunity.

Like all good newsXpressers, they are also promoting Annette’s five other bestselling books with Symply Too Good To Be True 6 at newsXpress Yarram.

If you live in Yarram, visit newsXpress Yarram.

The team at newsXpress Kawana has put together an excellent display promoting Annette Sym’s Symply Too Good Too be True 6 book at the front of the store.

This bold display in a good traffic location is certain to continue the great sales they have already achieved for the title.

Note the stock of Symply Too Good 1 through 5 at the bottom of the display.  newsXpress has been reminding members that with the Symply range it is easy to get sales of multiple books in the one sale.

What a terrific display for Symply Too Good To Be True 6 at newsXpress Beers Port Lincoln in South Australia.  There is no missing this display which directly faces customers in store and like any good display, customers can buy the title right there.  Well done to Joy, David and the team for a stunning display which is sure to drive excellent impulse business.

newsXpress Pelican Waters has been enjoying tremendous success with the latest issue of Masterchef thanks to this excellent retail display in-store.

The excellent display on the dance floor faces customers as they walk into the store. This is perfect placement for a compelling display - like we see in the photo.

newsXpress members are reporting above industry average magazine performance. This is due to engagement like we are seeing here at newsXpress Pelican Waters. As the only newsagency marketing group seriously committed to the magazine category, we are thrilled to see professional and compelling member engagement like this.

newsXpress Darra, one of our newest members in Queensland, is showing off a very attractive and functional shopfit from Interfit.  From the street and deep into the store, the Interfit expertise is on show.  From a newsXpress perspective, this is excellent branding, promoting the value of a corporate approach to store look and feel.

Like many other newsagents, sales in the magazine department at newsXpress Bairnsdale magazine department were down on last year. As proactive newsXpress members, they made a series of strategic hanges to address the decline.  These changes included:

Relaying magazines and introduced beacon branding at the same time

Implementing and actively promoting the newsXpress magazine club card. The newsXpress exclusive training video made implementing this easier for training staff.

Embracing in-location magazine displays with great success.

Pushing slow cooker and master chef titles aggressively. The growth in the food category has been spectacular.

Because of these changes, magazine sales at newsXpress Bairnsdale have turned around and they are now trading well above the industry average and showing good year on year growth.

Well done to David, Gina and the team!

The folks at newsXpress Riverlink know how to have fun when merchandising their store.  Check out how they are promoting the Potty Fisher, one of the products available through a newsXpress preferred supplier for Father’s Day 2010.  The display is eye-catching and sure to drive good sales - as well a generating a laugh in store.

The newsXpress Father’s Day range this year includes a range of fun items as well as the more traditional photo frames, dad’s books, mugs and other gifts.  Early reports indicate that the range is working very well.

Gina at newsXpress Bairnsdale has recorded her voice in a Hallmark storybook and put it on display to show off how these books work.  This is a brilliant idea and shows the real benefits of the Hallmark storybooks.

When you open the first page of the book you hear Gina say ‘This is to my darling nephew Jackson I hope you enjoy your book’ (or something to that effect).  Gina says it with feeling and love and you could just imagine how happy the child would be to hear a family member read the book out to them.  Gina’s voice does a lot more to sell this book than the display could ever do.  What a brilliant idea!

Running the length of the card display, newsXpress Sunbury Square, is promoting Father’s Day deep into their store.  Given the excellent range of gifts on offer at newsXpress Sunbury Square, this promotion of the next big card and gift season makes perfect retail sense.  Like most newsXpress outlets, they have a free sound system on offer for one lucky dad this Father’s Day.  This sound system has been provided free through the newsXpress / Hallmark cards relationship.

The display of graduation gifts at newsXpress Pakenham is beautifully presented and well positioned to drive good sales.

Graduation gifts are an ideal fit for newsagencies given that the channel sells the majority of graduation cards in Australia.

As this terrific display demonstrates, professional presentation in the right location in a newsagency can drive an excellent sales result.

newsXpress preferred suppliers offer an excellent range of graduation gifts for the various graduation opportunities throughout the year.