Its amazing what you can learn from your proprietors. Mike Caffery from newsXpress Albany Creek talks about new money versus old money, a phrase that newsXpress has adopted and which is now it has now turned into a strategy which we are relentlessly pursuing. Have a look at what a difference some clever merchandising has made at newsXpress Wagga Wagga. Yes they still sell newspapers but have been located in a part area of the store.

In evolving the newsXpress offer, the team at newsXpress Jamison in the ACT have chosen to provide space for newspapers in a part of the store that is not a traditional spot for newspapers.

Tradition is good but selling space is configured to what drives profit, in this case newspapers have made way for new money revenue drivers and have been located in sub prime space, not at the front of the store as in traditional shop fits.