newsXpress Arana Hills is making excellent use of the newsXpress Easter marketing collateral to draw attention to their Easter gift, egg and card offer … on display at the front of the store.  Arranging the posters in this way, with visual depth, is more likely to draw attention to the terrific newsXpress collateral.

Early reports indicate that Easter 2011 is delivering good business for newsXpress stores.  Gifts, cards and eggs are all selling well … based on feedback from newsXpress members.

Great displays are key to seasonal promotion success, displays like we can see at newsXpress Arana Hills which offer products across a range of product categories in a good location and which can be easily shopped.

newsXpress Ascot Vale is promoting the very popular My Family sticker range from The Sticker Family to all customers entering the store.  As we are finding right across the newsXpress retail network, sales are strong from existing customers and new traffic.

The pull up banner is proving to be the best way to promote the My Family sticker range as it shows off the range of stickers available.

Since newsXpress brought on this new range of products, uptake among newsXpress members has been excellent, creating a proactive retail network for the My family stickers and showing off the value of the newsXpress network to other suppliers.  From the placement of the pull up banners to customer service, newsXpress and newsXpress members are demonstrating the value of working together and respecting the compliance goals of a supplier.

newsXpress Echuca in Victoria is promoting the launch of UFC magazine with tactical placement of the UFC display unit on the dance floor and facing customers as they enter the store.  UFC selling well in newsXpress locations thanks to the collateral provided by ACP and the promotional advice provided y newsXpress to members in advance of the launch of this new sports title.

newsXpress adds value to magazine product launches and promotions thanks to advance information provided in confidence by publishers as well as access to an excellent pool of collateral, some of which is created exclusively within newsXpress.

newsXpress is the only newsagency marketing group with a multi-layered magazine management and sales strategy including the channel’s most successful magazine loyalty program.

newsXpress newsagents across Australia have been participating is an excellent business building workshops from newsXpress preferred supplier Sanbrook, Australia’s premier party supplier.  This hands-on training has been delivered as part of our one day mini conferences.  newsXpress members have been learning how to grow the party goods department, how to handle the various components, how to use balloons for terrific in-store displays and how to own this high margin category.

This is the newsXpress difference … we bring a respected supplier to our members with exclusive commercial benefits, we back to up with in-store collateral, we facilitate quality training and we lead by using our corporate stores as test best for developing the new offer.

newsXpress is proud to draw together so many elements to create a holistic solution for members in its approach to party goods.  Our work since last year is enabling newsXpress members to fast track their entry into party goods, way beyond the traditional newsagency offer.  We deliver access to market intelligence, tips, advice and product ranging knowledge which would take independent newsagents years to build up.  Those who attended the recent member meetings saw this first hand.

newsXpress members are embracing the new party opportunity right across Australia.  While other newsagents will try and copy and some marketing groups may claim that they have the same offer, what newsXpress has created is exclusive to our group.  The products, training, collateral, pricing, ranging, tips and business building advice combines into a newsXpress exclusive package.  Brilliant!

Let the newsXpress party begin!

newsXpress has created all new collateral for celebrating St Patrick’s Day 2011.  The new material will help newsXpress stores embrace the day and have fun in store while enjoying good sales with the excellent range of St Patrick’s Day products which are available from newsXpress preferred suppliers.  newsXpress has it all for St Patrick’s Day: an excellent mix of products, good collateral and ideas for in-store engagement … all designed to have fun and drive sales.  Now that’s the newsXpress difference in action.

A week ago, newsXpress members were sent the template for our February In Store Offers newsletter.  Without the need for any special software, newsXpress members are able to tailor this as if it has been produced just for their business.

Our In Store Offers newsletter is just one of several marketing channels developed and supported for the newsXpress retail network across the country.

By publishing this newsletter before the end of the month, newsXpress members are able to produce it for inclusion with customer accounts.

newsXpress Macarthur Square has put on a terrific and large Back to School promoting with an outpost in the shopping centre.  Packed with excellent deals tailored for the families in the area, this outpost is a credit to all involved on the newsXpress Macarthur Square team.  It generates excellent business, promoted the retail store in the centre and promotes the newsXpress brand. Well done!

newsXpress Southport Park, like many newsXpress stores, was busy promoting Australia day in the lead up to the big day earlier this week.  The promotion included a table of items with while Southport Park customers could help celebrate the day.  newsXpress provides access to this and other seasonal promotional material through a supportive preferred suppliers.

newsXpress Singleton Heights is promoting Back to School packs for specific years with this terrific poster.

Back to School is different between newsagencies.  Some stores offer packs, as they are doing at newsXpress Singleton Heights, others offer a generic yet broad range which competed with the majors while others offer supplementary products of products not commonly part of the BTS offer in majors – like the Crocodile Creek range.

newsXpress supports members engaging with back to School in the way which is most appropriate for their local community.  We will and do support our members in this endeavor in any way possible.

The poster being used at newsXpress Singleton Heights is, in our view, a great example of best practice promotion of a localised Back to School offer.   Well done to everyone involved.

World renowned business guru Tom Hopkins has delivered a two hour business coaching session to the team at newsXpress Noosa Heads.  Tom had worked previously with Ross and Graeme Marlow and it was through a friendship forged decades ago that the opportunity for the coaching session emerged.  The team at newsXpress Noosa Heads embraced the opportunity and has some excellent fresh skills as a result.

The Sunshine Coast Daily has more on this story.

Father’s Day features in a terrific window display at newsXpress Bairnsdale.

From books to gifts to the Hallmark sound cards, the Father’s Day story is strong and appealing – bound to attract shoppers to browse the range.  Congratulations to everyone at newsXpress Bairnsdale for this display.

In selecting products for Father’s Day 2010, the newsXpress merchandise team took care to cater to a broad cross-section of dads in terms of age, interests and economic conditions.  Early indications from newsXpress stores are of strong sales for the season of gifts as well as cards.

Annette Sym visited our newsXpress Knox store in Victoria last Friday and autographed copies of Symply Too Good To Be True 6 for some of our customers.

Annette is pictured in the photo at the front of the story along with Kym and Belinda.  It was a thrill to have Annette in the store and for us to now have personally signed copies of the book for sale.

Symply Too Good To Be True 6 is selling very well for us at newsXpress Knox and so many newsXpress stores across the country.  Congratulations to Annette for another terrific success story.

newsXpress Watergardens achieved an excellent uplift in sales of instant scratch tickets thanks to this smart front of store display as well as employee engagement with Intralot caps and the offering of a reward for customers buying a certain number of consecutive tickets without achieving at least one win.

There was an immediate and sustained lift in sales as a result of the well co-ordinated and managed campaign. This lift is sales was achieved from existing customers as well as from new customers attracted by the impressive display.

Well done to Renee for developing the campaign with Intralot aand to the team at enwsXpress Watergardens for such a successful campaign which represented newsXpress so well.

newsXpress supports members across a range of product categories including lotteries. This support can be in the form of co-ordinated campaigns like this one at Watergardens or more tactical offers designed to drive basket growth.

newsXpress yesterday published a newsXpress exclusive strategy for attracting new ink and toner business and building sustained relationships in this lucrative product category.

Included in the package sent to stores outlining the strategy was collateral which can be personalised at the local store level and used in local marketing for developing relationships in the ink and toner space.

newsXpress is proud to have offered its members this advice for free, without the need for them to spend any money.  Members – large and small, in the city and in the country, in high street and shopping centre situations – can use the newsXpress ink growth strategy and collateral right away to grow their businesses.

This is the newsXpress difference in action.

here is another terrific window display from newsXpress Riverlink.  This time promoting the fifteenth anniversary issue of marie claire magazine.

The Riverlink team has made great use of the marketing collateral from Pacific Magazines – to create a display visually appealing and which attracts traffic.

newsXpress respects the opportunity magazines present in our businesses.  This is why we acknowledge and appreciate good marketing initiatives around key titles in the category.

For all retail seasons embraced by newsXpress we provide all of our team members as well as all newsXpress stores with a range of electronic collateral to drive a consistent message.

Take Father’s Day, in addition to delivering high quality double sided posters to each store, we have also provided the following email signature for our members to use on emails and other material.

The newsXpress exclusive IN-STORE OFFERS newsletter for August has a timely Father’s Day theme.  This popular and effective marketing tool is helping newsXpress members drive good business – both impulse business and new traffic business.

Developed exclusively for newsXpress members by talented our in-house marketing team, the newsletters are working very well for us and for our suppliers on commercial and customer communication levels.

We use this newsletter platform along with catalogues and other local flyers to promote the great deals which newsXpress negotiates with its suppliers.

This newsletter is a terrific example of the newsXpress difference in action.   We provide our members with professional quality outcome focused marketing initiatives which represent the national brand and the local store.  Each newsletter is personalised for the local business.

Access to the newsletter is part of the newsXpress membership package.  There is no extra fee for this service.

newsXpress stores across the country have each been given a Jabulani soccer ball, the one being used in the World Cup, to give away in a competition promoting the latest issue of Alpha magazine.

This competition is the latest initiative from the News Magazines / newsXpress relationship designed to drive sales for the benefit of newsXpress members and News.

In addition to the soccer ball, News Magazines provided collateral to help drive sales – including the branded backing card in the photo (larger photo available here).

The winner of one of eight premium bikes from our newsXpress exclusive Back to Work promotion was happy to pick up their prize at newsXpress Knox (VIC) last week.  This lucky customer is one of many who has visited our Knox store in the four months since it opened.  The back to Work catalogue generated excellent traffic for the business as has the current HOT Ink! campiagn.  External marketing such as this is key to finding new traffic for any business but especially for a new business like newsXpress Knox.

The team at newsXpress Bairnsdale (VIC) has put together a terrific window promoting Mother’s Day – demonstrating the wonderful blending of newsXpress and Hallmark developed marketing collateral.

Promoted in the window display is the Hallmark Mother’s Day sound cards as well as a terrific selection of Mother’s Day gifts.

The is attractive and commercially focused all at once – an ideal blend for a community focused newsagency.