newsXpress stores across Australia are being promoted in a national print and TV campaign being run in support of the Maped range of stationery.

This wonderful range is available from newsXpress stores just in time for Back to School. It is a range which competes well in the popular kids stationery space.

With ads running in current issues K-Zone and Total Girl magazines tagging newsXpress our group is positioned competitively – we are the only newsagency marketing group named.

The support from newsXpress and newsXpress members for brand name products pays off thanks to supplier support like this.

You won’t see cheap China product marketed in the same way that the Maped brand is being marketed. The investment behind the Maped brand is an investment in our businesses.

By working together and ensuring product availability across the newsXpress retail network, we have been able to land stock at a competitive price and leverage excellent attention from a strong advertising spend. This is what a newsagency marketing group is all about.

The summer holidays are proving to be the ideal time for selling the My Family stickers from The Sticker Family in newsXpress stores across Australia.

The My Family stickers continue to draw excellent traffic to our stores and drive valuable sales for our businesses.  newsXpress stores are promoting the range by placing the pull up banner out the front – attracting shoppers in who might otherwise not visit.

There is no substitute for the original and the best … shoppers love the My Family sticker range available from newsXpress.

Click here to hear the new radio commercial just completed by our friends at jenlist and Virgin mobile for promoting their latest newsXrpess in-store offer.

For professional marketing of in the newsagency channel, major brands turn to newsXpress.

newsXpress stores across Australia are participating an exclusive promotion with newsXpress strategic partner Pacific Magazines which officially kicks off on Monday.

newsXpress Knox, one of our corporate stores, has started promoting the offer this weekend with this in-store display.

With more than $5,000 in cash prizes for newsXpress members and their customers being given away, this is a value-packed promotion which will bring a buzz to newsXpress stores in the lead up to Christmas trading.

Being backed with external marketing designed to drive shoppers to newsXpress stores for the exclusive offer, we are sure to see a bounce in shopper traffic.

Each newsXpress store has been provided excellent collateral by Pacific Magazines with which to promote the exclusive offer.  There is also a coupon for printing on receipts from the Point of Sale system.

This is the newsXpress difference in action – promoting externally to drive new traffic into the business and leveraging this with excellent in-store marketing tools to make the most of the extra traffic.

Kicking off this program in time to leverage the newsXpress Christmas offer helps all newsXpress members make more from the opportunity.

newsXpress is thrilled to have this exclusive opportunity from Pacific Magazines and proud to be able to help newsXpress members make the most of it.  This is an excellent example of newsXpress working with a partner to pursue a win win and to show off newsXpress stores as having a valuable point of difference.

newsXpress Pakenham is enjoying success with their Lego themed production based on products sourced from newsXpress preferred suppliers.  In the excellent display is a terrific mix of products including the licensed and exclusive to newsXpress Lego boxed Christmas cards.

newsXpress has been promoting brands to newsagents for years, explaining the value long term of brand support compared to the patchy and unreliable business you get from cheap China product.  Sales results back this up.  This is why displays like the newsXpress Pakenham team are doing around the Lego brand are important.  being known as a brand destination connects your business with trust and this will bring shoppers back.

Click on the image for a detailed photo.

The most widely used loyalty promotion in the history of the newsagency channel in Australia is the newsXpress Magazine Club Card.  Year after year we have nailed it, delivering excellent value and easy access to genuine rewards in the reach of all shoppers.

There is no other loyalty program like our Magazine Club Card.  Customers love the easy to access genuine rewards.  newsXpress newsagents love it for the traffic and sales generated.

newsXpress stores which promote the newsXpress Magazine Club Card reap rewards of extra sales and terrific customer word of mouth.

Check out the photo of what Renee has created at newsXpress Watergardens in Victoria.  This pillar display in our magazine department confronts the magazine shopper in the space where they are most likely to be encouraged by the loyalty reward offer.

The display is beautifully professional, using newsXpress collateral to the max, showing off what creative talent Renee is on the newsXpress team.

A good loyalty program will drive shoppers to go beyond their usual or average behaviour.  This is exactly what the newsXpress Magazine Club Card does.

newsXpress locations right across Australia are all set for the latest HOT Ink! catalogue which kicks into life today.  Featuring some excellent deals on ink and starring the exceptional newsXpress customer service experience, HOT Ink! Will drive traffic and sales for newsXpress members.

Our ink catalogues are being delivered to homes and businesses around newsXpress stores to help attract new shoppers to newsXpress stores.

Featuring bonus packs and other offers, the two-page flyer represents excellent value for the ink shopper.  It is a tribute to excellent work by our merchandise and creative teams – sourcing brand name ink at highly competitive prices and packaging the offer in a creative and exciting way to present our businesses as different to your average newsagency.

In addition to promoting ink, the Hot Ink! flyer promotes the newsXpress Facebook campaign, providing another opportunity for people receiving the flyer to connect with newsXpress online.

newsXpress members are promoting this latest offer with professional merchandising of the product, sending flyers to customers by mail and email, placing the flyers out the front of the store and by driving local word of mouth campaigns.

HOT Ink! is an important part of the newsXpress marketing mix.  We cleverly use ink as a way of introducing more shoppers to our businesses … with tremendous success.

newsXpress Orange put on an excellent promotion of products to coincide with the Bathurst race last weekend.  This display brought together specially sourced product along with some newsXpress preferred supplier product such as calendars.  The result was a stunning display connecting newsXpress Orange beautifully and commercially with a prized and appreciated event being held in nearby Bathurst.

Well done to everyone at newsXpress Orange for such a terrific display.

newsXpress members are reporting excellent sales success with the Smurf themed Kinder Surprise candy and toy products.  Connecting with the bigger Smurf range sourced by the newsXpress merchandise team, this counter offer has proven to be an excellent basket building opportunity for proactive newsXpress members.  Some store report selling five and more double-layered units of these Smurf Kinder Surprise products.

the Smurf movie and associated products has been a terrific commercial success for newsXpress stores, delivering excellent new traffic and wonderful basket building sales.

The range of signature frames from newsXpress preferred supplier landmark has been driving traffic for newsXpress Watergardens.

Placed at the front of the newsagency and facing into the shopping mall, this wonderful range is attracting shoppers looking for the special item with which to recognise that special occasion.

This range of signature frames is just one of the items available to newsXpress members from the special preferred supplier relationship with Landmark.

With more than 130 preferred suppliers, newsXpress offers its newsagency members range as well as value. Our preferred supplier mix is a ley factory in helping newsXpress members drive excellent year on year sales growth.

With shoppers in newsagencies spending time reading cards, magazines and newspapers it is logical that eyesight will be on their minds.

newsXpress stores are enjoying success with the JM Eyewear range.

By placing the impulse purchase stand in a high traffic location, newsXpress stores are able to attract good sales of a good margin item.

Seen by shoppers on the way to the counter, the stand is frequently browsed and shopped from by customers, delivering an nice margin dollar increase.

Last week newsXpress provided its Father’s Day promotional newsletter / flyer to newsXpress members for their use in the run up to Father’s Day 2011.

This newsletter is personalised by newsXpress members and used by them in shopper bags, on a stand at the front of the newsagency, for mailing with accounts and sent by email to their customer databases.

This excellent marketing platform is being used with terrific success by newsXpress members in growing sales and professionally and personally promoting their business locally.

Promoting Hallmark cards, magazines and other Father’s Day related items, this newsletter is an important part of the promotional push by newsXpress members.

newsXpress Proserpine has provided branded drink coasters to the local pub in a smart move which pitches their business and the newsXpress brand – outside their business. This is a good move for any regional or rural newsXpress member as it even further connects the business with locals … we are all local businesses after all.

newsXpress Knox at Knox City Shopping Centre in Victoria has an excellent range of Smurf branded product ready for what some say will be the biggest movie launch of the year, the new Smurfs movie.

The range in the photo is just part of the Smurf branded range available at newsXpress Knox.

The Smurf range is selling already.

By leveraging the growing publicity for the new Smurf film, newsXpress members are able to attract new traffic and gain sales from existing shoppers who are already Smurf fans.

newsXpress provided members with access to a broad range of Smurf branded products covering the original branding as well as the branding from the soon to be released movie.  Access to much of the product was an exclusive opportunity in the newsagency channel for newsXpress members.

In embracing the Smurf opportunity, newsXpress and newsXpress members have leveraged the tremendous PR and advertising spend around the new Smurf movie.  This strategy has worked well for us before and we anticipate that it will work well for us this time.  Already we are seeing good sales of Smurf merchandise in participating newsXpress stores.

The other benefit of engaging in the Smurf opportunity is relevance.  Carrying this range demonstrates a relevance to today;s opportunities.  With so many newsagencies looking tired and like a blast from the past, we know that we need to continue to innovate of range.  Doing this on the back of a multi million dollar movie spend is a smart move, a newsXpress move.

Earlier this year, newsXpress launched the most comprehensive newsagency marketing kit ever. Covering a broad range of marketing options from community engagement to in-store offer promotion, the newsXpress Marketing Toolkit provides newsXpress members with professional posters and collateral which can be easily customised to local needs and situations.

Having had four months to engage with the newsXpress Newsagency Marketing Toolkit, newsXpress members are starting to offer feedback. The most common feedback from newsXpress members is brilliant! and thank you!

newsXpress wants the store level feedback to be in the form of money banked as a result of engaging in embracing opportunities in the Marketing Toolkit.

The Marketing Toolkit perfectly demonstrates the newsXpress difference.  It is an excellent example of our commitment to helping newsXpress members drive traffic and increase the average spend of shoppers. It supports strategies and tactics for driving sales of excellent deals available from newsXpress preferred suppliers.

newsXpress has invested considerably in the creation of the collateral in the Marketing Toolkit for newsXpress members.  We own all materials and this provides flexibility in how it can be used.  It also gives us an excellent base off of which we can create more materials for other campaigns.

The newsXpress marketing team is not resting on its laurels.  Since the Marketing toolkit was originally launched earlier this year, a further five marketing campaign opportunities have been released to newsXpress members.

In addition to providing professional and high quality marketing resources, newsXpress also provides advice and guidance on local execution and engagement.

newsXpress Halls Head won $500 cash for supporting trade suppliers as the newsXpress Trade Fair held in Perth earlier this week.  All newsXpress members buying on the day went in the draw and newsXpress halls Head were the lucky winners of a handy $500 in tax free cash.  The cash prize brought another fun element to the day.

The newsXpress Facebook page has been undergoing a facelift (pun intended) to make better use of this social platform.  Details of this innovation and plans for new campaigns around social medial will be presented at our one-day conferences starting next week in Brisbane.

While our Facebook is the most innovative for newsagency marketing groups already, it is set to head into new territory thanks to excellent work being done behind the scenes.

Another newsXpress member has made good use of text messaging last month to promote a magazine.  newsXpress first introduced this service in partnership with Pacific Magazines in 2009 as part of a broader magazine promotion program.  Members who engaged reported excellent results.  Access to the service is still available today and, as the recent campaign has shown, it is an excellent and innovative way to connect with customers.

Leveraging technology in this way is important in driving business results as well as showing off the relevance in today;s marketplace of the business.

We sell technology products in newsXpress locations so we feel that it is important to show off how we leverage technology opportunities for ourselves.

With Easter products such as aster Eggs being so bright and colourful, the newsXpress creative team made a conscious decision develop collateral which let the products pull focus this year rather than our collateral.

Too often with major seasons, there is a competition between Easter posters and the products which ought to be the focus of customer attention.  This is more often the case at Easter, thanks to brightly coloured Easter Eggs.

We found a certain sameness in Easter collateral when we reviewed 2010.  This is true this year if you look around retailers and how they are promoting the season.  We wanted a newsXpress point of difference.

The result of our consideration is a wonderful set of Easter collateral which beautifully signposts the season yet which does not pull focus from the product which is vital to the commercial success of the season.

We are thrilled with feedback from newsXpress members and new on the multitude of ways they have been using the collateral, especially the bonus collateral provided for the Easter season.

newsXpress The Gap has a fantastic range of Easter goodies on show right at the front of the newsagency.

Capped by our newsXpress Easter posters, this wonderful range offers Easter treats and gifts for everyone.

The broad range display says something about the wonderful range of Easter products sourced by newsXpress members through newsXpress preferred suppliers.

The display at The Gap is backed by a good range of Easter cards – directly behind the display of Easter treats and gifts.  This placement creates a terrific zone of Easter shopping and helps draw more attention to the overall offer.