As the newsXpress Back to Work campaign nears its close, many stores are continuing to promote the deals and generating excellent entries in the competition to win a Toyota Yaris. At our own new corporate store, newsXpress Knox, we are enjoying success with this display at the front of the business. It is attracting good traffic and sales.

Back to Work works even outside the work environment. The artwork makes the offer visually appealing regardless of whether there is a shopper connection with work as such.

The feedback on the campaign has been excellent and is encouraging us to look for opportunities already for 2011.

newsXpress stores around Australia are promoting our Back to Work promotion.  Included in the collateral kit were these A1 size posters.  Here is the artwork on one side - promoting our Toyota Yaris giveaway.

newsXpress provided members with a range of marketing collateral with which to promote post-Christmas sales.  The flexible collateral enables newsXpress to make local decisions as to the promotions which best suited their needs.

The professional looking collateral helps newsXpress stores present a professional image rather than relying on hand-written or locally typed signs.

newsXpress Carr’s Armidale believes in bold corporate branding.  Their red Toyota Yaris can be seen around town doing the good work of a busy newsXpress business.  Branding a company vehicle is a brilliant way of taking the brand beyond the shop.  This makes the direct mail campaigns of newsXpress more meaningful since locals are more likely to have seen the brand.  That the Carr family chose a Toyota Yaris is fortuitous given that we are giving away a Toyota Yaris to one luck newsXpress customer as part of our Back To Work promotion in 2010.

Kudos to newsXpress Carr’s Armidale for their bold branding.  Everyone at newsXpress is thrilled with what they have done with their Yaris.

newsXpress Albany in Western Australia is giving away a $9,500 diamond to one lucky customer in a promotion which includes the hiPP range of Sorted home office products sourced through newsXpress.  Every sale over $20 receives an entry in the draw.

Interest in the promotion has been strong thanks to a stunning window display.

newsXpress works with its members on local promotions in addition to our national group-wide campaigns.  Our marketing team is a well of ideas and help to drive strong local businesses.

newsXpress has made available another professional newsletter for its members to customise and print locally.  The December INSTORE OFFERS newsletter promotes Hallmark Christmas sound cards, the new moon board game, Scotch gift paper cutters, our digital photo key ring special offer, Christmas magazine gift packs and our excellent 2010 calendar range.

The newslatter is truly innovative in the newsagency channel in that it represents the professionalism and buying power of a national group with the local connection of personalised store details.

Placed out the front of newsXpress locations, this newsletter is helping newsXpress members drive traffic and sales.  We have received excellent feedback of how the newsletter is working well on these fronts.

This INSTORE OFFERS newsletter is another example of newsXpress innovation.  It is provided to our members free each month.

newsXpress Eli Waters was invited by their nearby cinema to operate a Twilight merchandise business in the cinemas as part of their opening celebrations for the new moon movie last week. The display of newsXpress sourced merchandise generated good sales on the night and follow up sales in the shop days later. The initiative was reported on TV with Alan from newsXpress Eli Waters featuring in the story.

Initiative like this is great for newsXpress members and for our brand nationally.

newsXpress Pakenham made the pages of their local newspaper with a story about a great competition win for a customer.  Melanie Smith won the full Harry Potter chess set valued at $462.  Rowan and Dianne Higgon at newsXpress Pakenham put asise each issue of this special part series over months to create a prize. The competition was run as part of their recent relaunch following considerable modifications to their business. This is excellent business initiative.

Well done newsXpress Pakenham!

newsXpress has developed addditional Christmas marketing collateral for use by stores in promoting stocking stuffer gifts.  This collateral has been provided to our members through our regular email communication.

This new collateral visually connects with the A1 Merry Giftmas posters we sent out a few weeks ago.  It is designed specifically for displays of lower priced Christmas gift items - some of which featured in the catalogue distributed to homes around newsXpress stores a week ago.

newsXpress recognises the importance of refreshing offers through the Christmas season.

newsXpress has sourced marketing collateral for members keen to dress their stores for the popular Spring Racing Carnival.  This collateral and other support from newsXpress and newsXpress suppliers will help participating newsXpress locations have fun with the carnival socially and commercially.

While not a major season in the overall scheme of the newsagency year, this Spring racing carnival support is another way newsXpress helps members connect with all interests in their customer community.

The team at newsXpress Castle Towers is proudly supporting the newsXpress STOCKTAKE SALE initiative and using this to clear stock and create extra energy in-store.  It is hard to walk into the shop and not know that there are some great deals to be had.  Their execution of the STOCKTAKE SALE opportunity is excellent.

Vinay and the team at newsXpress Roselands have launched an excellent Book Sale based on newsXpress supplier arrangements.  Click on the photo to see a larger version of just how big their presence is at Westfield Roselands.  Their commitment to stock at great prices and excellent service is backed with fantastic sales results.  The team at newsXpress Roselands has every right to be proud of their achievement with this giant Book Sale.

newsXpress has provided excellent marketing collateral for the 2009 STOCKTAKE SALE.

In addition to a pack of 24 double sided posters, newsXpress members have been provided with four page brochures and an implementation strategy.

Posters were provided free to newsXpress members.  Brochures had a small cost - newsXpress contributed to the cost of these as well.

The reaction from newsXpress newsagents to the STOCKTAKE SALE marketing collateral has been excellent.  They love the professionalism of the material and the direct and clear pitch being made.

The STOCKTAKE SALE provides newsXpress members with an excellent opportunity to move old stock and other stock purchased in especially for the event.   Packaged in with the event is several offers which enhance the value offered by our stores.  These range from free resume printing, to discounts on magazines and free wrap with a qualifying greeting card purchase.

This STOCKTAKE SALE is further evidence of newsXpress pursuing non-traditional and exciting opportunities for newsagents.  While we continue to support traditional seasons, we are more and more creating new opportunities for newsagents.

newsXpress newsagents are busy promoting their businesses and refusing to get sidetracked by stories of doom and gloom.

If you want to grow your newsagency, consider joining newsXpress.  We are always keen to talk with proactive newsagents who want to grow their businesses and network with a community of like-minded newsagents.

The team at newsXpress Eli Waters embraced the Rugby State of Origin with this brilliant in-store display.  They used the newsXpress provided marketing collateral as a background and built a stunning display based on team colours.  The result is excellent in-store theatre which connects the business with local allegiances.

Everyone involved at Eli Waters ought to be very proud of the display.

newsXpress provides its members with access to a range of marketing collateral for all sorts of events and seasons.  Material like our Rugby World Cup posters is provided to members without cost.  There is no obligation for members to promote non-core seasons - these are decisions best made at the local level.

newsXpress has provided its members with artwork and access to other collateral with which to support the upcoming State of Origin series.  The free artwork, created by our in-house team, captures the passion that is State of Origin.  This will help our members engage with their customers and have fun through the three game contest.

we understand the importance of theatre in retail.  newsXpress is committed to providing its members with collateral and resources to provide the enjoyable experiences for newsXpress customers and valuable experience for newsXpress members.

newsXpress newsagents have been busy giving away digital cameras this month as in-store draws have been completed for the Hallmark Mother’s Day giveaway. The photo shows Shayne and Roslyn Clarke of newsXpress Cooma with a happy customer receiving her free Sony digital camera.  This is a scene repeated across the country in newsXpress locations.  Our members appreciate promotions liks this where a local customer is the winner - this reinforces our local connection.

newsXpress has released sensational marketing collateral supporting the latest HOT Ink! ink and toner campaign being run in newsXpress outlets.

The marketing collateral, provided free to participating newsXpress members, includes double sided colour A2 posters (10 per store - 250GSM double sided gloss paper) , colour shelf labels and colour shelf talkers for feature products.

This collateral connects with the colour A4 flyers printed for newsXpress members to distribute to homes and businesses around their stores.

The artwork is a departure from the traditional pricelist type flyer used by newsagents for ink.   We tested this approach last time and the consumer reaction was excellent.

It is rare that newsagents have access to such professional and cohesive marketing collateral connecting a campaign from the stock shelves through the store and out to consumer letterboxes and even rarer that such high quality collateral is provided free of charge.

newsXpress is proud to have taken ink and toner marketing to a new level and is certain that newsXpress members who fully embrace the new co-ordinated collateral will reap excellent sales rewards as a result.

The comprehensive and co-ordinated approach newsXpress has taken with HOT Ink! is a perfect example of the newsXpress difference at work.  Place this material next to any other for ink and compare for yourself.  Our collateral shows an attention to detail and to the needs of newsagency customers in the ink and toner category.

newsXpress backs itself and reviews sales numbers for members after each HOT Ink! campaign.  As many said at our recent round of member meetings - HOT Ink! drives excellent traffic to newsXpress stores and generates excellent sales.  This new co-ordinated marketing collateral takes us to a new playing field.

In addition to the terrific marketing collateral and Sony Camera (as a customer prize) we have arranged from Hallmark Cards to support Mother’s Day, we have produced this poster for use elsewhere in our newsXpress locations.  We know from consumer research that some need a reminder of the day.  This poster achieves that in a natural feel-good way. It is a credit to our internal marketing team.

We have newsXpress members using this poster to support their Mother’s Day gift offer while others use it to promote Mother’s Day at the counter.  Either way, it is proving to be a useful extention to newsXpress marketing collateral.

Congratulations to the team at newsXpress Robina for being the location at which the That’s Life fairy competition was won this week.

A lucky customer at newsXpress Robina won $1,000 courtesy of That’s Life as part of their random acts of kindness promotion.

This is a terrific way for That’s Life magazine to engage with newsagents and with their readers.  We are thrilled to have been part of such a happy giveaway this week.

That’s Life is a popular weekly magazine and is given pride of place in newsXpress stores across Australia when it goes on-sale each Wednesday.

Buying That’s Life at a newsXpress newsagency is rewarding thanks to our newsXpress Magazine Club Card - the card which rewards you for buying magazines from newsXpress outlets.

newsXpress members are reporting a good response to the call to action coupons on the latest HOT Ink! flyer.  Redeeming the coupons, customers are able to go beyond the very competitive pricing on the flyer.  This is another way newsXpress is positioning the brand with a differentiating value proposition.

We understand that we need to keep innovating to find new customers for our members.  This month’s coupon offer will evolve in the next HOT Ink! flyer.  What will not change is our commitment to brand - in this marketplace, brand is important as it represents value in the minds of consumers.  This is why we boldly support HP, Canon, Epson and brother.