Archive for the 'Magazines' Category

Promoting My Kitchen Rules Cookbook 2

newsXpress Knox City is promoting the My Kitchen Rules Cookbook 2 with this display on a column facing shoppers as they enter the shop. This display is adjacent to the counter and is in addition to a display in-location with food magazines in the magazine department.

newsXpress stores across Australia are promoting the My Kitchen Rules Cookbook 2 with professional and engaging visual merchandising displays, connecting with the runaway success of the My Kitchen Rules TV series and ensuring that shoppers can connect at home with some of the cooking featured on the show.

Sales data from newsXpress stores shows that sales growth is achievable in the magazine space when you promote successful brands, especially brands that are successful in other mediums … like the My Kitchen Rules TV show.

Promoting Women’s Health in Pakenham

newsXpress Pakenham has been promoting the latest issue of Women’s Health magazine with this excellent aisle end display which is located right near the counter.

We love how the newsXpress Pakenham visual merchandising team have used the Women’s Health marketing collateral to wrap part of the shop fixtures. This makes the display more compelling and therefore more likely to be noticed and shopped.

Women’s Health is from Pacific Magazines, a newsXpress strategic partner providing valuable commercial benefits to newsXpress members.

Terrific TV Week One Direction promotion

newsXpress stores have been promoting the TV Week One Direction ticket opportunity this past week. The photo shows the excellent display at newsXpress Pakenham. This is an excellent display making the most of the wonderful collateral from ACP Magazines and making a bold visual statement in-store with which to drive shop pen engagement. Well done to the newsXpress Pakenham team for creating this and promoting TV Week in this way.

Promoting Pacific magazines cash prizes

newsXpress Maryborough has been promoting the Pacific Magazines cash giveaway with this placement of the Pacific display unit right next to the counter.

The promotion is supported with entry flyers which are given away wityh each sale – showing customers how to get in the running to win some of the cash on offer.

newsXpress has been behind this promotion from the outset, supporting it in our In Store Offers newsletter as well as through email and other campaigns.  It has proved to be a terrific hit with customers, driving excellent incremental business.

 

newsXpress Bairnsdale promotes Pacific Magazines and cash prizes

newsXpress Bairnsdale has been promoting the cash prizes on offer thanks to our friends at Pacific Magazines.

This promotion is driving magazine sales and bringing an excitement to participating newsXpress businesses – thanks to exciting displays in high-traffic locations like this one at newsXpress Bairnsdale.

This promotion has been working a treat in our retail stores in driving titles and creating exciting opportunities.

The promotion also reinforces the titles from Pacific Magazines for people working in newsXpress newsagencies.

Exclusive magazine management training for newsXpress retail employees

newsXpress this weeks hosts two training sessions for retail employees working in newsXpress stores. This employee training is part of our commitment to deliver valuable and exclusive training to people in newsXpress stores who are charged with executing day to day decisions in the magazine space.

Too often newsagency training is delivered to the owners of newsagency businesses. We are changing that.

newsXpress is running a series of training opportunities this year for retail employees and therefore helping those working newsXpress stores to develop their skill set and be more commercially valuable to the businesses in which they work.

Access to the training is free. The first two sessions are being run in Sydney on Tuesday and in Melbourne on Wednesday. Both sessions will be run after the close of business.

Additional training will be scheduled in Brisbane, the Gold Coast and Gippsland in Victoria.

Each of the magazine training sessions will be conducted on the shop floor and run for around two hours.

We understand that newsXpress is the only newsagency marketing group offering these training opportunities for newsagency employees … further showing off the value we deliver to members and to those who work in newsXpress stores.

newsXpress is excited for the opportunity of this new training as it encodes key aspects of the newsXpress offer and shares valuable knowledge and processes which will help newsXpress newsagency businesses for many years to come.

Promoting Women’s Health magazine

newsXpress Bairnsdale has been promoting Women’s Health magazine from Pacific Magazines with this brilliant window display at the front of the newsagency.

By adding elements such as the bike, clothing and other items the store has made the display more appealing and visually interactive.

This terrific display is certain to drive awareness and sales of the popular magazine.

Promoting Pacific Magazines titles at newsXpress Watergardens

newsXpress Watergardens is promoting the opportunity to win cash prizes from Pacific Magazines with this terrific aisle end display which faces into the shopping mall at Watergardens Town Centre.

Around the opportunity to win cash are the Pacific Magazines titles connected with the promotion. This is a perfect way of engaging with the promotion, giving shoppers a reason to purchase their magazines at this shop rather than at a nearby supermarket or petrol outlet.

It is displays like this which sit at the core for excellent year on years store sales growth for newsXpress members in the magazine category. As exclusive foundation members of the Pacific Magazines Nexus program, we are well positioned to make the most of the opportunity for our members and our friends at Pacific.

Promoting Pacific Magazines cash giveaway

newsXpress Knox City in Victoria has been promoting the Pacific Magazines $10,000 cash giveaway with this aisle end display facing onto the dance floor.

This display in the photo plus promotions with women’s weeklies titles and elsewhere in the store plus an over the counter pitch are making the promotion a key part of shopping in the newsagency.

With all newsXpress stores participating in the promotion it is easy for the whole group to get behind then opportunity – not only to help our customers tap into the $10,000 cash prize pool but to also build our databases for future marketing campaigns.

Promoting Australian Women’s Weekly in Port Lincoln

The team at newsXpress Beers Port Lincoln in South Australia has put together a creative display promoting the latest issue of The Australian Women’s Weekly.

This display connects beautifully with the tenor of this issue of The Australian Women’s Weekly. It presents the title as more than just a magazine.

newsXpress members look for ways to go above and beyond in supporting and promoting magazines AWW is an excellent title to support as it is the #1 magazine in Australia.

Embracing the Pacific Magazines promotion at newsXpress Riverlink

newsXpress Riverlink is marking the most of the Pacific Magazines $10,000 consumer promotion with this excellent display showing off a range of titles in a high traffic locating near the entrance to the newsagency.

In addition to promoting the consumer prize opportunity, the display is showing off titles which come with bonuses – such as the current issue of That’s Life from Pacific Magazines.

This is what newsXpress members are doing right across Australia … making the most of the prizes and giving their shoppers an opportunity to connect with extra value.

Stunning newsXpress Middle Park display

Check out the display created by the team at newsXpress Middle Park in Queensland for promoting the Sunday Mail newspaper.

this is a big, bold and exciting display, certain to drive shopper engagement not only in the promotion but in the business more widely as it is so exciting.

newsXpress members are regarded by many newsagency suppliers as the best of the best … proactively engaging in promotional opportunities – the the Hot Wheels campaign in the Sunday Mail.

Well done to everyone involved at newsXpress Middle Park in such a wonderful display.

Promoting $10,000 cash price from Pacific Magazines

newsXpress Beers Port Lincoln in South Australia is promoting the 10,000 in cash prizes on offer from our friends at Pacific MagazinesNew Idea, Who, That’s Life and Better Homes & Gardens – with these tactically placed display units in-store – placed between the entrance and newspapers.

Selling the magazines and getting shoppers to enter the $10,000 cash prize competition helps drive magazine sales and builds our marketing database for future campaigns.

This campaign is an excellent win win for newsXpress members and is certainly helping us drive excellent sales for our businesses and for Pacific Magazines.

Promoting Pacific Magazines at Streaky Bay

newsXpress Streaky Bay is promoting the cash prize giveaway from Pacific Magazines with this terrific in-store display.

The $10,000 giveaway is an excellent prize from our Strategic Partner Pacific magazines. Promoting it boldly like this not only helps sales, it helps newsXpress members show off the value of magazines in and to the newsagency business.

This is an excellent promotion hitting at a good time of the year.

newsXpress Streaky Bay is the best place to shop for magazines in Port Lincoln in South Australia.

Promoting Better Homes and Gardens at newsXpress Bairnsdale

newsXpress Bairnsdale has been promoting Better Homes and Gardens magazine with this excellent high-impac in-location display in-store.  It’s bold, attention-grabbing and successful. Having been up since the launch of the magazine it is the type of display which accounts for excellent success for Better Homes and Gardens at newsXpress Bairnsdale in country Victoria.

Better Homes and Gardens is from pacific magazines a strategic partner of newsXpress.  We have only two strategic partnersHallmark Cards and Pacific Magazines.

Thanks to Pacific Magazines, newsXpress members have access to floor stock to enable us to get replenishment stock while other retailers sell out. This helps us achieve our fullest sales potential.

Displays like this one at newsXpress Bairnsdale for a key Pacific Magazines title is part of our commitment to support their titles. The reward is wonderful sales growth.

Introducing gifts at newsXpress Rutherglen

newsXpress Rutherglen slightly trimmed display space allocated to magazines and introduced an expansion to the gift offer in-store – as shown in the photo.

The change at newsXpress Ruthergen was completed as part of magazine range review and the result, thanks to a small shop fitting change is this selection of homewares gifts next to magazines.

While we understand and respect magazines and their very important place in the product mix in a vibrant and growing newsXpress store, occasionally, thanks to a data based range review, we are able to unlock space for more product, This is what has been done at newsXpress Rutherglen – creating a win win … magazine sales growth and gift sales growth.

The move at newsXpress Rutherglen was achieved with a very small capital investment for a good commercial outcome.  This is excellent for the business and for the newsXpress preferred suppliers who now have better representation in the business.

retail today is all about serving the customer. This requires data based business decisions tweaking and finessing your business to serve your customers. This is exactly what is being done at newsXpress Rutherglen.

Promoting New Idea with gifts

newsXpress members were fortunate to be in a position to offer shampoo and conditioner with New Idea from strategic partner Pacific Magazines this week.

This excellent value gift was only available to limited newsagents including all newsXpress stores. It’s a wonderful point of difference for a very popular title, one which newsXpress is happy to endorse and support.

newsXpress stores have been promoting New Idea in an high traffic locations to make the most of the opportunity … such as at the main sales counter at newsXpress Riverlink in Queensland as shown in the photo. The result has been excellent sales!

Promoting the Who Whitney Houston feature

newsXpress Watergardens is promoting the Who tribute to Whitney Houston with this display at the front of the newsagency facing into the shopping mall.

The display is proving to be a success already with customers keen to connect with the passing of the famous diva.

Published by newsXpress strategic partner Pacific magazines, Who is a feature title in newsXpress locations across Australia this weekend as we help our customers connect with this sad story and in memory of such a wonderful and creative life from the singer.

newsXpress respects and supports the importance of magazines in driving traffic to our businesses.  We appreciate the rewarding support from publishers like Pacific Magazines with stock and bonus collateral.

In honour of Whitney Houston

newsXpress newsagents are actively promoting the very special issues of Who magazine and Woman’s Day magazine out today in honour of the life of Whitney Houston who died earlier this week.

Each magazine takes a different approach, offering Whitney fans difference experience in remembering their idol.

Both titles are featuring prominently in newsXpress stores including at newsXpress Riverlink from where the photo is taken.

newsXpress members are fortunate to have access to extra stock of Who to ensure they can achieve full sales potential of the title.

Promoting Madison at Riverlink

newsXpress Riverlink, like many newsXpress stores, is promoting Madison magazine with this bold window display and making the most of the offer with the free sumer tank which comes with this issue.

Making a statement like this and leveraging the free gift with the title presents an excellent opportunity to drive traffic to the newsagency in pursuit of the premium product.

newsXpress members love magazines and the wonderful traffic and incremental business they bring.

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