newsXpress Ballarat is using the LCD display on their POS terminal to promote the Win a Barina Spark! promotion we are running with newsXpress Strategic Partner Pacific Magazines.

This clever use of the LCD display at the sales counter – it is showing a slide show – connects the shopper with other collateral in-store as well as regular promotion live on newsXpress radio.

Setup for the store by their newsXpress Business Development Manager and using their newsagency software, the promotion on the customer display is smart and certainly helping to drive incremental business through the promotion.

newsXpress has run four in-store training opportunities for employees of newsXpress newsagency businesses over the last month. These EXCLUSIVE to newsXpress training experiences have attracted excellent numbers of team members to learn about best practice management management methods from newsXpress experts.

Discussing layout, beacon branding, co-location and other strategies, these in-store training sessions deliver training to people working at the coal face, training which is unique to newsXpress and offers practical value to the newsXpress businesses represented.

We are proud to lead in this field, to help enwsXpress members leverage their point of difference in the magazine space and thereby drive excellent traffic results for the business.

This training will be one reason newsXpress stores continue to outperform other newsagencies in magazine title sales.

The photo is from magazine training last week at newsXpress Sandgate in Queensland. In addition to a partial relay and refreshing key categories, we covered a range of newsXpress principles which are now being rolled out in newsXpress locations which participated in the training.

The Australian Women’s Weekly Cakebaking cookbook from ACP Magazines which hit the shelves earlier this month is proving to be a popular cookbook titles with newsXpress shoppers.

Featuring this tasty looking cookbook at the counter, with weekly magazines, with food titles and other high-traffic locations is generating excellent an valuable impulse purchases as newsXpress members are seeing.

Thanks to data and shopper insights from ACP Magazines, newsXpress is able to help its members drive incremental business from the cookbook space … and this is what we are doing through out network of on the ground in-store support. We are sharing advice and helping our members grow ACP cookbook sales.

This is exciting as we are showing that growth can be achieved in the traditional magazine space – contrary to what some would have newsagents believe.

newsXpress has this week hosted two more in-store group magazine management and visual merchandising training sessions for people working in newsXpress businesses.

These free training sessions provided access to best-practice business-building training which will lead to sales increases in participating newsXpress stores.

With content built around exclusive to newsXpress principles and tactics, newsXpress is extending the reach of its proven approach to driving core parts of each newsXpress business.

As far as we know, we are the only newsagency marketing group in Australia providing this retail employee training … showing off not only a newsXpress difference but also building the knowledge assets within the group – all in pursuit of better business outcomes.

The commercial results of the magazine department are evidence that the newsXpress approach works.  We have found a way to nurture and leverage existing excellent magazine traffic into good business results for the rest of the business.

newsXpress stores were been presented an opportunity to get in on the certain success of the launch issue of Grand Designs Australia from newsXpress preferred supplier Universal Magazines. This new magazine launches on May 2 and newsXpress stores can pre order the quantity they want so that they can give the title prime position support and drive the best possible sales outcome.

Getting in early with title launches is another way we can show off leadership in the magazine department and drive above average sales performance as a result. This offer from Universal Magazines is another example of the newsXpress difference.

newsXpress Sandgate in Queensland, like so many newsXpress stores is promoting the Pacific Magazines Barina competition in a high profile location facing shoppers as they come into the business. This display is visually powerful and certain to drive incremental business for the promoted Pacific magazines titles.  We con side this display at newsXpress Sandgate to be a best practice display for this promotion.

newsXpress Glendale has setup what we consider to be a best practice display promoting Cleo magazine from our friends at ACP Magazines at the counter.

Featuring the free Model & Co. gift with the title, this display cannot be missed by shoppers as they enter newsXpress Glendale.  Click on the image to see the display in detail.

newsXpress Middle Park has been promoting the One Direction one shot from Pacific Magazines with this well-placed impulse display on the dance floor.

Designed to capture high magazine traffic and drive impulse purchases, this tactical display for the One Direction magazine title is what newsXpress stores do for magazines and shows another reason we enjoy excellent magazine success.

The One Direction title fromPacific Magazines has been a hit for newsXpress stores, generating excellent incremental traffic and revenue this month. It has been timed wonderfully to make the most of their tour as well as school holidays.

newsXpress newsagencies are offering a free 32-page puzzle book with New Idea this week. Not all retailers have this valuable add-on for the magazine. newsXpress is the only group where this extra value gift is available through the entire group … showing off another valuable contribution from newsXpress and our strategic partner, Pacific Magazines.

The giveaway will not only help the sales of New Idea, it will also help the sales of the New Idea Jumbo Puzzles title which is in-store now.

Here at newsXpress we love magazines because we understand them, the value they offer today and how we can make the most of this opportunity for the next phase in our evolution as a retail brand.

Starting today, newsXpress is part of a group of newsagents participating is a giveaway with a Barina Spark as the Main prize. Being run by our friends at Pacific Magazines, this promotion is set to drive customer engagement, magazine sales and the fun we get to have in store making the post of the promotion.

The details of the promotion were shared with enwsXpress members a week ago so that they had time to prepare to make the most of it. Some have large displays planned. At least one newsXpress store will have a Barina Spark in-store – to promote the giveaway.

Whether it is New Idea, Famous, Who, That’s Life or some other Pacific Magazines title, customers are sure to be keen to get in on the opportunity … to make the most of such a valuable promotion.

How we engage as a group is an opportunity to show off the newsXpress difference to other publishers, our customers and to ourselves.

newsXpress stores are ordering the new Slow Cooker cookbook to come from ACP magazines in good numbers.

Out early next month, Slow Cooker 2 looks set to leverage the success of the first Slow Cooker cookbook with which newsXpress had tremendous success. Indeed, it was newsXpress which showed ACP just what could be achieved with this title, some stores selling hundreds of copies. ACP air freighted in a special order of extra stock to keep up with the newsXpress demand.

Some newsXpress stores are taking pre-orders of this new cookbook, so that shoppers are not disappointed. The cookbook will be in newsXpress stores six weeks ahead of it hitting supermarket shelves. newsXpress is making the most of this opportunity.

newsXpress Streaky Bay in South Australia has setup a terrific display promoting the latest range of ACP cookbook titles.

This display faces shoppers as they enter the store, seeking to drive impulse purchases of the great range of food titles.

newsXpress members are enjoying wonderful sales success with the ACP cookbook range by carrying a broad selection of titles to cater to a range of foodie interests.

The display at Streaky Bay is timely as it shows the business off as to the go-to place for ACP cookbooks in Streaky Bay.

newsXpress Sarina has setup a terrific display promoting the That’s Life Scrabble promotion which is running with the magazine.

The location of the display is perfect – high traffic and ready to drive impulse purchases of That’s Life.

The display brings the Scrabble connection to life an a visually exciting way. this is vital to cutting through with shoppers and getting them to engage with the title … and purchase it.

All newsXpress members have access to these promotions from our friends at Pacific Magazines. The sales data shows that businesses engaging with these promotional opportunities achieve above average sales growth. This is great news for newsXpress members and for our publisher friends.

Kudos to the team at newsXpress Eli Waters for an innovating promotion of Australian Gourmet Traveller magazine.  With so many good displays in-store, sometimes it is a simple and personal approach which works well to get people looking at a magazine title they might usually have ignored.

The photo shows the simple, effective and award winning promotion from the Eli Waters team … more customers would know about Australian Gourmet Traveller magazine as a result.

newsXpress members are promoting Macworld magazine in a group-wide promotion a mined at refreshing interest in and sales for the popular Apple Mac related magazine title.

The publisher driven promotion includes promoting Macworld magazine in prime position and ensuring that it is seen by more shoppers in-store.

This latest issue of macworld has hit in time to ride the wave of support for the just launched iPad3 and features a cover story on this popular device.

newsXpress Ocean Grove has been promoting the current issue of Women’s Health magazine with this terrific display situated with newspapers.

The display is bold and professional, not easily missed.

newsXpress members get behind magazine opportunities and enjoy sales success as a result. We understand that a professional approach to magazines drives traffic and sales.

Women’s Health is from Pacific Magazines, a strategic partner providing access to magazine deals and excellent tools with which to promote our businesses.

Click on the photo to see the detail of a fantastic visual merchandising display promoting the My Kitchen Rules cookbook 2 at newsXpress Bairnsdale.

This is a brilliant display, capturing a sense of retail theatre and bringing to life the MKR cookbook opportunity. Getting noticed is half the battle for any retail display and this display sure gets noticed.

Just amazing! Well done to the newsXpress Bairnsdale team.

newsXpress Glendale, like all newsXpress stores across Australia, is promoting the latest issue of Cosmopolitan magazine.

Everyone purchasing this latest issue of Cosmopolitan can access $100 worth of Model Co. gifts … what a wonderful gift adding value to the magazine.

As magazine specialists, newsXpress stores are committed to helping customers tap into these and many other great-value deals.

The newsXpress Glendale display, at the counter and facing shoppers, is excellent!

Check out the display promoting the latest issue of Better Homes and Gardens created by the team at newsXpress Canterbury. This display owns the space and is bound to drive excellent sales.

The impetus for the display came from a magazine training session newsXpress ran at newsXpress Canterbury for Victorian newsXpress members two weeks ago. We identified display space opportunities as well as undertaking a partial magazine relay – to show the latest newsXpress magazine layout and display principles.

This display is excellent not only for the magazine but also for the business. Well done everyone involved!

Click on the photo for a large version.

The excellent cash prizes promotion run by Pacific Magazines in support of its weekly titles ended yesterday and newsXpress stores have reported a wonderful sales result for the titles.  newsXpress stores embraced the opportunity with excellent displays and other promotions in-store. As well as happy shoppers winning cash prizes, newsXpress members have banked additional revenue thanks to this promotion from our friends at Pacific.