newsXpress has announced to members a series of EXCLUSIVE in-store training opportunities for team members who are responsible for managing magazines.  This training will share exclusive to newsXpress intellectual property around magazines and thereby help our members to drive more rewarding commercial results from magazines.

By training the newsXpress store employees responsible for magazines rather than  the business owners we are getting vital information to the people most likely able to deliver benefits for the businesses from our IP.

It is easy for a newsagency marketing group to sprout words to make it sound appealing and another thing entirely to deliver on its promises. This in-store magazine management training by newsXpress puts words into action, it shows the newsXpress difference and, most important of all, it delivers to our members valuable knowledge with which they will sell more magazines.

newsXpress Ascot Vale has promoting Cleo magazine from ACP Magazines using this impulse purchase display unit placed in their high-traffic magazine aisle.

As a preferred supplier, newsXpress members regularly promote titles from ACP Magazines above and beyond the usual magazine display one sees in a newsagency.

The free dress with this latest issue of Cleo magazine provides an excellent opportunity to drive impulse purchases.

newsXpress stores across Australia are promoting Girlfriend magazine from strategic newsXpress partner Pacific Magazines and the FREE $2 Virgin Mobile SIM Pack which comes with the magazine.

The photo shows smart placement at newsXpress watergardens where they have the Girlfriend magazine beautifully displayed in a high traffic location plus the Virgin Mobile Broadband display unit to the side. This even better connects the Virgin Mobile brand with the Girlfriend display. This reinforces the $2 SIM pack gift which comes with this issue of the magazine.

This is another EXCLUSIVE offer for newsXpress members, adding value in terms of magazine sales as well as driving Virgin Mobile sales and recharge business.

newsXpress stores across Australia are promoting the latest issue of Better Homes and Gardens magazine from Pacific Magazines, a Strategic Partner of newsXpress.

By placement in high traffic locations including next to newspapers and at the counter, newsXpress stores are able to maximise sales.  We are also able to access extra stock in the event of a sell out – helping us to reach our full sales potential.

Better Homes and Gardens is one of the most valuable magazines we sell thanks to sales growth, shopper loyalty and promotion on the TV & radio shows.

newsXpress Gumdale has been promoting the latest issue of Better Homes and Gardens as well as the EXCLUSIVE TO NEWSXPRESS Better Homes and Gardens Recipe Collection with this display perfectly located next to the main newspaper stand. This placement ensures that more shoppers see these offers … driving excellent sales.

newsXpress Strategic Partner Pacific Magazines provided newsXpress stores with exclusive access to the recipe collection and newsXpress members have been making the most of the opportunity.

Placement is everything in retail … placement of BHG next to newspapers certainly drives sales.

newsXpress Canterbury in Victoria has been promoting the exclusive to newsXpress Better Homes and Gardens Recipe Collection with this terrific display.

Having a plush bear looking at a recipe is genius – it brings the display to life.  Sales of the title have been excellent.

newsXpress members love this exclusive offer from Strategic Partner Pacific Magazines.

newsXpress Leongatha have been promoting the latest issue of Marie Claire magazine with this terrific display placed at the entrance to their women;s magazines aisle and right next to newspapers.  What an excellent location in-store for promoting this magazine from Pacific Magazines, a Strategic Partner of newsXpress.

the free gift with the latest issue of Marie Claire makes it an excellent Christmas gift as well as a good magazine to purchase for a personal read.

newsXpress is fortunate to have access to stock of Pacific Magazines titles, to ensure we have what we need to reach our sales potential.

newsXpress Grovedale has been promoting the exclusive to newsXpress Better Homes and Gardens gift subscription as well as the Better Homes and Gardens magazine and Recipe Collection with this tactical display in an excellent location in-store.

With all three products coming from newsXpress Strategic Partner Pacific Magazines, such support is vital not only for each newsXpress business but also for our relationship with Pacific.

Pacific Magazines has ensured that newsXpress stores have had access to excellent marketing collateral with which to undertake these promotions in-store.

Behind the counter at newsXpress Beers Port Lincoln is has been this terrific display promoting the Christmas edition of The Australian Women’s Weekly.

The display and location are perfect for driving impulse purchases of AWW.  With magazines being a terrific Christmas gift, this is an excellent magazine to promote at the counter.

newsXpress members embrace opportunities throughout their stores for magazines from feature displays such as this one through to category specific in-location displays.  We do this because we understand and respect the value of magazines to our channel.

newsXpress Top Ryde City is promoting the Christmas issue of The Australian Women’s Weekly with this aisle end display shown in the photo.

Acting as a beacon in the store, facing shoppers as they enter, this terrific display is set to drive excellent sales results for the popular title from ACP Magazines.

Check out the terrific display created at the newsXpress Knox store to promote the EXCLUSIVE offer of the Better Homes and Gardens Recipe Collection.

This display behind the counter is designed to promote to shoppers as they are making other purchases.  It is the second display point in the newsagency for this EXCLUSIVE to newsXpress opportunity.

Check out the excellent display for the Christmas edition for The Australian Women’s Weekly at newsXpress Ballarat.

This is an excellent example of an excellent display which is sure to attract shopper attention.

AWW is easily purchased from the display … which is a must for any visual merchandising in a newsagency.

Looking carefully at the display you can see the attention to detail which has been paid in the building of the display.

Well done to Sue and the team at newsXpress Ballarat.

newsXpress Top Ryde City in NSW has been promoting the EXCLUSIVE TO NEWSXPRESS Cash for Christmas opportunity which offers cash prizes to newsXpress shoppers and newsXpress members.

This promotion offers excellent value for newsXpress members and provides a wonderful opportunity for promoting Pacific Magazines titles such as New Idea, Famous, That’s Life and Who.

Having a point of difference to other magazine retailers is a terrific opportunity which newsXpress members such proactive newsXpress members such as newsXpress Top Ryde City are grabbing with gusto.

Here is another EXCLUSIVE to newsXpress.

The Better Homes and Gardens Recipe Collection is out now and available only over the counter at newsXpress stores.

This luxurious recipe book is packed with wonderful content.  It is a perfect gift for anyone who loves to cook.  It is an ideal family gift.

At just $39.95, the Better Homes and Gardens Recipe Collection is an excellent value christmas gift.

Being EXCLUSIVE to newsXpress, newsXpress members are actively promoting the recipe book in prominent locations, to make the most of the exclusivity.

While it has been out for just a few days, this recipe book is already selling well.

We are grateful to our Strategic Partner Pacific Magazines for providing us with this opportunity.

With newsXpress Strategic Partner Pacific Magazines, newsXpress is running a Cash for Christmas promotion exclusively across our retail network.  Giving away $1,000 each week, this campaign is driving traffic and sales in newsXpress stores.

The photo shows one of the displays last week at newsXpress corporate store at Watergardens Town Centre in Victoria.

Promoting this exclusive to newsXpress campaign shows the point of difference of our retail network and helps us leverage incremental business as a result.

In addition to the weekly shopper cash prizes, there is also a prize for a lucky newsXpress member.

newsXpress stores have access to excellent external marketing tools thanks to the resources of Pacific magazines.  These include a TXT marketing feature which can be used to attract shoppers to the business.

This whole campaign is about ramping up traffic and sales in the lead up to Christmas.  It is another example of the value of being part of newsXpress.

newsXpress Wetherill Park is promoting the exclusive to newsXpress Christmas Cash giveaway which is being run by Pacific Magazines.

Thanks to this exclusive promotion, newsXpress shoppers will share $4,000 in cash prizes and newsXpress members will share from a separate cash prize pool.

This promotion is an excellent example of newsXpress / supplier engagement, pursing a win win win.  A win for our supplier.  A win for newsXpress members.  A win for newsXpress shoppers … the most important people in this campaign.

The promotion is being supported with in-store marketing collateral as well as valuable external marketing.

Offering valuable cash prizes is terrific … especially in the lead up to Christmas.

newsXpress Knox is engaging with the Pacific Magazines Cash for Christmas promotion which is being run exclusively through newsXpress stores.  The store is promoting the campaign in a number of way: with this in-store display, at the counter and at the front of the business.

Like other newsXpress members, this store is chasing opportunities for shoppers to win the cash rewards which are on offer … showing off a point of difference for this outlet at Knox City Shopping Centre compared to other magazine outlets in the centre.

This exclusive to newsXpress campaign is driving magazine sales and delivering wonderful rewards for newsXpress shoppers.

Check out the display created at newsXpress Riverlink in Ipswich Queensland promoting a shopper offer in support of the weekly magazines from newsXpress strategic partner Pacific Magazines.

newsXpress stores and shoppers will share $5,500 in prizes in this EXCLUSIVE marketing camping.

In addition to excellent in-store displays, like this one at newsXpress Riverlink, traffic is being generated for newsXpress stores through a professional external database marketing campaign.

Hitting at the right time of the shopping cycle – offering cash for Christmas – this campaign is part of a bigger and more integrated marketing campaign being run by Pacific and newsXpress.

newsXpress members are engaging by creating excellent displays and embracing other in-store promotional opportunities.

newsXpress stores across Australia are participating an exclusive promotion with newsXpress strategic partner Pacific Magazines which officially kicks off on Monday.

newsXpress Knox, one of our corporate stores, has started promoting the offer this weekend with this in-store display.

With more than $5,000 in cash prizes for newsXpress members and their customers being given away, this is a value-packed promotion which will bring a buzz to newsXpress stores in the lead up to Christmas trading.

Being backed with external marketing designed to drive shoppers to newsXpress stores for the exclusive offer, we are sure to see a bounce in shopper traffic.

Each newsXpress store has been provided excellent collateral by Pacific Magazines with which to promote the exclusive offer.  There is also a coupon for printing on receipts from the Point of Sale system.

This is the newsXpress difference in action – promoting externally to drive new traffic into the business and leveraging this with excellent in-store marketing tools to make the most of the extra traffic.

Kicking off this program in time to leverage the newsXpress Christmas offer helps all newsXpress members make more from the opportunity.

newsXpress is thrilled to have this exclusive opportunity from Pacific Magazines and proud to be able to help newsXpress members make the most of it.  This is an excellent example of newsXpress working with a partner to pursue a win win and to show off newsXpress stores as having a valuable point of difference.

New newsXpress member newsXpress West Wyalong has embraced our beacon branding magazine display principles as well as our key-brand co-location strategies with this placement of a column of Lovatts titles next to their weekly magazines.

We know the sales data from other newsXpress members that this co-location strategy drives an increase in sales for the promoted Lovatts titles.  We have also seen that this co-location move does not detract from sales in the regular crossword department.

Lovatts is a newsXpress preferred supplier and this co-location strategy is being promoted as part of that agreement.  The resulting increase is sales takes newsXpress members closer to achieving bonus margin, a holy grail for newsagents.

newsXpress West Wyalong is busy implementing other newsXpress strategies, evolving the business offer to reflect more of what newsXpress offers.  Our NSW Business Development Managers are working with them on these initiatives.