The launch issue of Grand Designs Australia is proving to be a hit for newsXpress members. In addition to bonus margin and delayed billing, newsXpress members are able to access additional stock to serve shopper needs and make the best return possible form the title.

At the counter, next to newspapers, with weeklies and with home and living titles … Grand Designs Australia is working everywhere. newsXpress members continue to report sales well into the on-sale.

This title looks like it will achieve an excellent sell-through … very nice.

newsXpress members are loving the WIN A CAR! promotion which is being run with strategic partner Pacific Magazines. One tittle being promoted as part of this popular campaign is Bride to be. Using the marketing collateral from pacific and simply placing a header card behind the magazine, newsXpress members are able to connect this title with the campaign which is running throughout the store. It’;s a simple way to get shoppers to take a second look at a title from a busy magazine display.

Whether it’s at the title level or overall in-store the WIN A CAR! campaign is working a treat. newsXpress members are exploring wonderful creative and tactical ways to make the most of the opportunity.

newsXpress Knox City in Victoria had success promoting Slow Cooker 2 as a Month’s Day gift with this display at the main sales counter and a promotion at the front of the store pointing into the shopping mall.

The creative team at Knox showed shoppers that this title was an ideal gift for mum this Mother’s Day. It worked especially well for last minute shoppers thanks to the sales counter placement in-store.

Slow Cooker 2 has come out at the right time with Winter around the corner and slow cooker season now cranking into action. newsXpress stores are reporting excellent sales as a result of a broad range of in-store activity.

newsXpress stores are promoting the latest issue of Men’s Fitness magazine with a free gift of a past issue of the magazine.

This special offer is designed to introduce shoppers to Men’s Fitness with bonus content in the form of a recent past issue of the title. Given the timeless nature of the articles, the free issue delivers excellent value for the same price.

Promotions include placement with newspapers, with meekly magazines and at the sales counter.

Win a Barina Spark!

newsXpress Grovedale, like newsXpress stores around Australia, is promoting the Win a Barina Spark! competition with this bold display in a high traffic location.

Focused on titles from Pacific Magazines like That’s Life, New Idea, Who and Better Homes and Gardens, this display is all about driving sales … and driving sales it is.

We are hearing wonderful success stories from newsXpress members as they drive excellent business around this prize opportunity.

Since not all newsagents have this promotion, it’s an excellent opportunity for promoting a newsXpress point of difference with all newsXpress stores participating.

newsXpress Streaky Bay is promoting the Slow Cooker 2 cookbook from our friends at ACP Magazines with this wonderful and tasty looking display in-store which faces shoppers as they enter.

The slow cooker at the centre of the display and the food combine to bring to life the tasty slow cooker opportunity to cookbook brings. Way to go newsXpress Streaky Bay!

The Slow Cooker 2 cookbook is filled with delicious slow cooker recipes and newsXpress newsagency outlets across Australia are working to make the most of the opportunity.

newsXpress members have an EXCLUSIVE with this week’s Grazia magazine as a special tie-in for Mother’s Day.

Each copy of Grazia magazine in newsXpress newsagency outlets comes with a free cosmetic gift of eye shadow, lip gloss or nail polish.

We have timed this free and exclusive to newsXpress gift with ACP Magazines to coincide with Mother’s Day … Grazia is a perfect gift for plenty of mums and this is how newsXpress members are promoting the opportunity.

newsXpress members value magazines and the traffic they bring. we support this with the oldest and most successful loyalty program in the history of the newsagency channel. As well as the free gift with Grazia, newsXpress shoppers get a step closer to a free magazine.

newsXpress stores across Australia are giving shoppers an opportunity to win a Barina Spark car as part of a promotion with our friends at Pacific Magazines.

A couple of team members at newsXpress Bairnsdale got in on the promotion of the competition by becoming cars! What a hoot! What they have been doing is wonderful, fun and engaging. Certain to achieve sales growth for Pacific Magazines titles for the newsagency.

The embrace of the WIN A CAR competition in this way shows that they have fun at newsXpress Bairnsdale and that they are not your average newsagency.

newsXpress is thrilled to see this in-store engagement!

Engaging with consumer promotions is something newsXpress members do well … they know the sales lift which follows.

Check out the in-store support for the food and wine weekend promotion from ACP Magazines which they ran with at newsXpress Pakenham.

This stunning display brought a range of titles together under the one promotional banner, diving magazine engagement and showing the business off as the go-to outlet for food and wine related magazines.

This type of display is terrific for helping a newsagency own a category. Well done team newsXpress Pakenham!

Magazine sales continue to grow for engaged newsXpress members.

The Win a car promotion being run across newsXpress stores in partnership with Pacific Magazines is working a treat at attracting shoppers as well as driving impulse purchases – as the team at newsXpress Pakenham is finding with their counter promotion as shown in this photo. The clear and consistent collateral from Pacific helps shoppers see and understand the opportunity and thereby consider the titles which are part of the promotion.

newsXpress members are promoting this campaign out the front of their businesses, at the counter and where each of the participating titles is located. … and on their person as another post today shows.

The result – excellent sales growth, way above the industry average.

newsXpress members are making bonus commission from the launch issue of Grand Designs Australia. Thanks to additional support from the publisher, Universal Magazines, newsXpress members were able to set supply quantity and tap into additional margin. This is in addition to delayed billing.

Grand Designs Australia is proving to be a popular title with some ordering additional stock already. We encourage not only newsXpress members but all newsagents to actively promote the title to make the most of such a high-profile product launch.

Lovers of slow cooker cooking have been waiting for this new title from ACP.

Slow Cooker 2 is OUT NOW!

The original Slow Cooker title was a runaway success for newsXpress stores – ACP has to airfreight extra stock in just for us, to satisfy newsXpress shopper demand! Will we repeat that sales success with this new title? We hope so. Slow Cooker 2 is packed with new recipes, delicious recipes with which to tempt family and friends.

newsXpress members are being tactical in placement, promoting the title in high traffic areas where it is most likely to be purchased on impulse. They are also supporting this with excellent promotional displays as shown in the photo.

newsXpress members were proactive with Slow Cooker 2 prior to publication thanks to a pre-order campaign promoted to members. the pre-order form enables newsXpress members to take orders and get payment prior to the title actually going on sale.

With supermarkets not set to get Slow Cooker 2 for weeks yet, newsXpress members are making the most of the opportunity from ACP Magazines.

The ACP cookbook range is an important part of the magazine mix in a newsXpress newsagents. Our goal is for members to carry all current titles which is usually around 25 titles of the regular format and a similar number of the smaller format titles.

Last night, newsXpress promoted our retail network as the go-to place for the new Girlfriend One Direction one shot which comes out Monday and the 2013 One Direction calendar which we provided stores with pre-order forms for last week. Our tweet was sent to 38,591 One Direction fans. Then, it was re-tweeted and tagged as a favourite by many … getting the newsXpress name and message spread far and wide.

We are the only newsagency marketing group engaging with this valuable, passionate and super friendly group of shoppers. We are proud of our innovation.

newsXpress Bishops Goondiwindi is promoting the Pacific Magazines Win a Barina Spark! competition with this terrific aisle end display.

Facing shoppers as they enter the business, the display really pulls focus and is certainly driving engagement with the magazines from Pacific which are part of the promotion, titles like New Idea, Famous, Who, Better Homes and Gardens, Feast, Home Beautiful and That’s Life.

This is a well timed promotion with a terrific prize … providing our community of proactive newsagents with an excellent opportunity to promote the Pacific Magazines titles in-store … as we can see is being done so well by the team at newsXpress Bishops Goondiwindi.

Way to go newsXpress Maryborough in Victoria by bringing in a Barina Spark! to promote the Pacific magazines Win a Barina Spark! competition. Thalk about making a statement!

Placed brilliantly at the entrance to the business there is no missing the car and the prize opportunity it presents.

What a bold promotion of the magazines which re part of the competition!

newsXpress stores right across Australia are behind this promotion, making the most of the opportunity to give shoppers a wonderful opportunity to engage with magazines.

Throughout the newsagency and at the sales counter, newsXpress Inverloch is prom opting the Win a Barina Spark! competition.

This multi-location approach to supporting the high-profile consumer competition is excellent for the business and the magazines being promoted by the competition. It certainly connects the business with the bonus value represented y the competition.

Check out the display which has been in place at newsXpress Watergardens in Melbourne to promote the Win a Barina Spark! competition open new right across newsXpress stores.

Click on the image to see the detail of this display which is at the front of there newsagency, facing into the shopping mall.

newsXpress Sunbury Square went out big in promoting The Australian Women’s Weekly and achieved good sales as a result.

Giving visual ownership to the high provide title made this issue of AWW the focus point for shoppers entering the store. Having a hero focus point is vital in colour drenched newsagencies. This is a great display.

These and other principles are part of the newsXpress magazine training and another reason newsXpress stores enjoy magazine sales success.

newsXpress Ascot Vale has been promoting the Win a Barina Spark! competition being run by newsXpress Strategic Partner Pacific magazines in a number of locations including this display with daily newspapers.

There is no better location to promote impulse purchase opportunities than with newspapers.

Promoting the wonderful competition ink multiple locations helps connect shoppers with the opportunity … especially given the regular promotion of the competition through newsXpress radio.

newsXpress Melton has been promoting the Women’s Weekly Food for Friends cookbook with this high profile display facing shoppers as they enter the business.

This display works a treat as it’s not competing with anything else in the location. It makes the title the hero, this drives attention and it is attention which drives sales.

newsXpress is the premier newsagency group in Australia when it comes to magazines. Our members engage with the category on a more professional level and this results in better sales results for our businesses and magazine publishers.