newsXpress corporate store at Watergardens Town Centre, Taylors Lakes Victoria, has the latest issue of Better Homes and Gardens being promoted with this excellent display.  Click on the image for a larger version.

Located in a high-traffic position next to the main sales counter, this display is designed to drive impulse purchases of this popular title.

Attention is grabbed with the creative display and the magazine can be easily browsed or purchased off of the display.

newsXpress encourages all members to undertake this work, placing Better Homes and Gardens in a high traffic location and promoting it with a professional eye-catching display.

newsXpress stores have access to exclusive and creative collateral with which to promote their point of difference.  Live the poster in the photo promoting the newsXpress Loyalty Program.  Promoting this in the magazine aisle is another way of encouraging shoppers to purchase additional magazines – the program is designed to drive shopper loyalty after all.

On the newsXpress website, newsXpress members have access to a suite of marketing collateral for promoting products and services in-store as well as externally to the business.  This professional collateral is vital to driving a deeper shopping basket.

Here at newsXpress we see magazines as an important category, one which responds well to promotion – like with the poster in the photo.

The newsXpress Magazine Club Card offers genuine reward for genuine loyalty. Since 2005 this newsagency loyalty promotion has provided newsXpress stores with an excellent point of difference. A bankable point of difference when you look at magazine performance in newsXpress stores.

While marketing collateral and engagement around the offer has evolved, the core levers of the loyalty program have remained unchanged. As newsXpress known, when you’re onto a good thing, stick with it.

Key to the broader success of the magazine Club Card is the additional sales in other categories.  These are driven from the excellent magazine traffic.

This newsXpress exclusive promotion sets our retail outlets and the overall group apart from other newsagencies as well as other magazine retailers.

The newsXpress Magazine Club Card is undoubtedly the best and most successful loyalty program in the newsagency channel.  For years, the newsXpress have been the only group wide loyalty marketing offer in the newsagency channel.

Since its release in 2005, this consumer  loyalty program has given newsXpress and newsXpress member locations a tremendously valuable point of difference.

Guiding customers to perform above average, the Magazine Club Card promotion delivers valuable incremental business in return for a valuable shopper reward.

From business performance data, we can see the value of the newsXpress Magazine Club Card program not only in magazine sales but also in other sales reported by newsXpress members.

Congratulations to newsXpress members for leading the newsagency channel in delivering genuine shopper loyalty rewards.

The newsXpress Magazine Club Card is a key factor in the good sales results for magazines which are being reported by newsXpress members.  While the broader newsagency channel struggles with challenging magazine sales results, newsXpress members are enjoying break out results, performing better than your average newsagency.  By offering genuine rewards in return for genuine loyalty, the newsXpress magazine club card encourages shopper behaviour which is valuable for newsXpress members and appreciated by their customers.

This is another newsXpress point of difference.  It is part of our broader magazine growth strategy which sets newsXpress apart operationally and commercially from other newsagencies.

Driving customer traffic for magazines remains important for newsagents, indeed, mission critical.  Currently, only one newsagency marketing group has a cohesive approach to magazines and that is newsXpress.  The Magazine Club Card is just part of the bigger picture for us and our members.

The magazine club card from newsXpress is more popular than ever since the decision by the newsXpress Board to make all collateral, including the cards, available to members without cost.  newsXpress happily sends new card stock to members for no cost, including no delivery cost.  This takes a cost out of the businesses and makes running the magazine club card loyalty program even more compelling for newsXpress members.

We launched the latest changes to this magazine loyalty program last month and we are well ahead of projections of cards in circulation and rewards being earned by happy newsXpress customers.

Publishers and smart newsagents see the value of this exclusive to newsXpress offer.  We are drawing traffic from supermarkets and convenience outlets.  We are also guiding our customers to spend more on magazines.  While many newsagents moan doom about magazine sales, newsXpress members are embracing this marketing initiative and pursuing every growth opportunity.