The new Golden Casket corporate image was launched at newsXpress Robina with the opening of their new store.

Looking very professional with smooth and clean lines, the new image is the result of considerable work within Golden Casket and working with proactive retailers such as Chris, Tony and the team at newsXpress Robina in Queensland.

A strong corporate image is important in retail.  newsXpress is grateful to Golden Casket for their innovation.

newsXpress Wetherill Park sold a first division winning ticket in the $20 million superdraw last night.   Another newsXpress lucky shop!

One lucky customer has 300,000 reasons to be excited after purchasing an instant Scratch-It from newsXpress Station Square and discovering they had won the major prize of $300,000!

The team (some of them pictured to the left) are understandably rapt to be able to play a part in making their customer’s day, and hope that this luck can rub off on other customers purchasing lotto products from them.

newsXpress has established a syndicate made up of system 13, 14 and 15 tickets for sale exclusively through newsXpress Queensland stores.  Online and available store activation today, this syndicate continues a successful run of newsXpress exclsuive lottery syndicates around major draws.

Congratulations to newsXpress Lowood on selling a first division winning ticket in Satruday night’s Lotto draw!

Congratulations to newsXpress Maryborough (Victoria) on selling a first division winning ticket in Saturday’s lotto draw.  This is their second first division winner in fourteen weeks!

Congratulations to the team at newsXpress Mountain Creek for selling a winning ticket in last night’s lottery draw.  One of their customers is now $1,000,000 richer.

newsXpress has launched three newsXpress exclusive syndicates for the January 2,2010 $30 million lottery superdraw.  These new syndicates continue the success of recent superdraw syndicates which has seen newsXpress members attract new customers and drive deeper lottery shopping baskets.

Connecting members with newsXpress exclusive lottery syndicates is another brand-building opportunity for newsXpress members.

newsXpress has launched two sydnicated for the October lottery superdraw.  Available through participating Queensland newsXpress locations, these are sure to sell out as have all previous newsXpress lottery syndicates.

newsXpress has launched two group syndicates for the Lotto superdraw on September 12.  Available through participating newsXpress locations in Queensland, the two syndicates welcome customers to a bigger community in pursuit of a share of the $20 million first division.

newsXpress newsagents use these large syndicates to attract bigger gamblers and build their position as a destination for key games.  Our data shows that these customers are valuable for other sales.

The newsXpress superdraw strategy is all about building balance from lottery revenue in the business. The more diverse the consumer appeal the more consistent the growth of the business.  Syndicates are something retailers can own and sell to compete with online lottery sales.

Ross & Sheryl Forster from newsXpress Maryborough in Victoria sold a 1st division winning ticket in Saturday’s 20 million superdraw.  This is a great win because they know the winner and say it’s well deserved.

Warrick Hocking and the great team at newsXpress Gympie are celebrating thanks to one of their customers winning $250,00, the top prize in a recent Golden Casket instant scratch-it game. $250,000 is a great win!  newsXpress is enjoying a run of luck in instant scratch ticket sales and celebrating with a display in-store helps build on that luck.

newsXpress Queensland members have got together to support a newsXpress exclusive Powerball Syndicate for the $80 million up for grabs this Thursday.  Based on two System 10 Powerhit tickets, the syndicate represents 22,680 games.  Proactive newsXpress members quickly jumped on board for the opportunity.  Tickets are already selling.

The buzz around this $80 million Powerball Jackpot is excellent in retail.  newsXpress members are already having fun promoting and making the most of the unique opportunity.

newsXpress Silver Sands sold one of the winning lottery tickets in last Satruday’s Lotto draw and Phillip Foo, the owner of newsXpress Silver Sands was interviewed for the West Australian newspaper.  Well done to Phillip and the team!  A win like this always boosts the business.

Proactive newsXpress members in Queensland are promoting the three super syndicates operating for the August 1 $20 million Gold Lotto superdraw. From posters out the front of shops to displays in-store and smart upselling by team members, pariticpating newsXpress locations in Queensland are set to drive excellent business results from the superdraw.

newsXpress has launched three new syndicates for the $20 million superdraw on August 1.  Available exclusively from newsXpress Queensland stores, these newsXpress syndicates offer newsXpress members excellent up-sell opportunies in the lottery category.

The four newsXpress syndicates for the $90 million Oz Lotto jackpot are close to selling out.  Two additional syndicates have been added this morning.  Due to lottery software restrictions and regulastions, these are currently only available through newsXpress Queensland stores.  Syndicate #5 has 10 System 12 tickets and Syndicate #6 has 1 System 16 ticket.  Based on performance of newsXpres members over the last four days, we would expect these to sell quickly.

newsXpress has acted swiftly to the news of the record breaking OZ Lotto jackpot and created four ‘Super Group’ syndicates in the Queensland market. These have already started driving impressive traffic and entreprenurial members are capitalising on this opportunity by promoting relevant ranges in store to increase basket size.

State Lotto organisations have provided quality point of sale materials and individual stores have complimented these with balloons and other decoration to create enticing displays in store. The lure of becoming the biggest winner in Australia is certain to have the registers working overtime in the lead up to Tuesday night.

newsXpress Kin Kora featured above have coupled the Golden Casket collateral with colorful balloons, streamers and oversized cut out letters spelling out $90 MILLION.

While newsXpress Eumundi (below) have highlighted the vast array of syndicates available in their store. Both stores are already reporting a massive surge in sales.

newsXpress super draw lotto syndicates sold out before the close of business tonight.  These newsXpress exclusive syndicates provided an excellent opportunity for newsXpress members to drive additional sales and connect their local customers with lotto customers around Queesland.

The $20 million lotto superdraw syndicates for tonight’s bumper draw are set to sell out today.  newsXpress Golden Casket outlets have had an excellent week with great sales.  These newsXpress exclusive syndicates  are another way newsXpress members are networking otgether to work with Golden Casket and boost sales.