newsXpress Leongatha is celebrating selling a $1 million winning lottery ticket with this bold sign on the front window.  This is a great story which is leveraged well with the window marketing.

We especially like the LUCKY PETE’S note in the sign.

Well done newsXpress Leongtha for selling the ticket and making the most of the luck!

newsXpress Watergardens achieved an excellent uplift in sales of instant scratch tickets thanks to this smart front of store display as well as employee engagement with Intralot caps and the offering of a reward for customers buying a certain number of consecutive tickets without achieving at least one win.

There was an immediate and sustained lift in sales as a result of the well co-ordinated and managed campaign. This lift is sales was achieved from existing customers as well as from new customers attracted by the impressive display.

Well done to Renee for developing the campaign with Intralot aand to the team at enwsXpress Watergardens for such a successful campaign which represented newsXpress so well.

newsXpress supports members across a range of product categories including lotteries. This support can be in the form of co-ordinated campaigns like this one at Watergardens or more tactical offers designed to drive basket growth.

Congratulations to newsXpress Deception Bay for selling the winning ticket in Wednesday’s lottery draw!  One customer is $1 million richer!  Success breeds success and we’re sure that Brett, Alexandra and the team will make the most of the opportunity.  Well done!

A $100,000 instant scratch ticket lottery win has put newsXpress Redcliffe in the news with a terrific story in the Redcliffe & Bayside Herald.  The marketing team at newsXpress helps its members get local news coverage for good news stories.

The new Golden Casket corporate image was launched at newsXpress Robina with the opening of their new store.

Looking very professional with smooth and clean lines, the new image is the result of considerable work within Golden Casket and working with proactive retailers such as Chris, Tony and the team at newsXpress Robina in Queensland.

A strong corporate image is important in retail.  newsXpress is grateful to Golden Casket for their innovation.

newsXpress Wetherill Park sold a first division winning ticket in the $20 million superdraw last night.   Another newsXpress lucky shop!

One lucky customer has 300,000 reasons to be excited after purchasing an instant Scratch-It from newsXpress Station Square and discovering they had won the major prize of $300,000!

The team (some of them pictured to the left) are understandably rapt to be able to play a part in making their customer’s day, and hope that this luck can rub off on other customers purchasing lotto products from them.

newsXpress has established a syndicate made up of system 13, 14 and 15 tickets for sale exclusively through newsXpress Queensland stores.  Online and available store activation today, this syndicate continues a successful run of newsXpress exclsuive lottery syndicates around major draws.

Congratulations to newsXpress Lowood on selling a first division winning ticket in Satruday night’s Lotto draw!

Congratulations to newsXpress Maryborough (Victoria) on selling a first division winning ticket in Saturday’s lotto draw.  This is their second first division winner in fourteen weeks!

Congratulations to the team at newsXpress Mountain Creek for selling a winning ticket in last night’s lottery draw.  One of their customers is now $1,000,000 richer.

newsXpress has launched three newsXpress exclusive syndicates for the January 2,2010 $30 million lottery superdraw.  These new syndicates continue the success of recent superdraw syndicates which has seen newsXpress members attract new customers and drive deeper lottery shopping baskets.

Connecting members with newsXpress exclusive lottery syndicates is another brand-building opportunity for newsXpress members.

newsXpress has launched two sydnicated for the October lottery superdraw.  Available through participating Queensland newsXpress locations, these are sure to sell out as have all previous newsXpress lottery syndicates.

newsXpress has launched two group syndicates for the Lotto superdraw on September 12.  Available through participating newsXpress locations in Queensland, the two syndicates welcome customers to a bigger community in pursuit of a share of the $20 million first division.

newsXpress newsagents use these large syndicates to attract bigger gamblers and build their position as a destination for key games.  Our data shows that these customers are valuable for other sales.

The newsXpress superdraw strategy is all about building balance from lottery revenue in the business. The more diverse the consumer appeal the more consistent the growth of the business.  Syndicates are something retailers can own and sell to compete with online lottery sales.

Ross & Sheryl Forster from newsXpress Maryborough in Victoria sold a 1st division winning ticket in Saturday’s 20 million superdraw.  This is a great win because they know the winner and say it’s well deserved.

Warrick Hocking and the great team at newsXpress Gympie are celebrating thanks to one of their customers winning $250,00, the top prize in a recent Golden Casket instant scratch-it game. $250,000 is a great win!  newsXpress is enjoying a run of luck in instant scratch ticket sales and celebrating with a display in-store helps build on that luck.

newsXpress Queensland members have got together to support a newsXpress exclusive Powerball Syndicate for the $80 million up for grabs this Thursday.  Based on two System 10 Powerhit tickets, the syndicate represents 22,680 games.  Proactive newsXpress members quickly jumped on board for the opportunity.  Tickets are already selling.

The buzz around this $80 million Powerball Jackpot is excellent in retail.  newsXpress members are already having fun promoting and making the most of the unique opportunity.

newsXpress Silver Sands sold one of the winning lottery tickets in last Satruday’s Lotto draw and Phillip Foo, the owner of newsXpress Silver Sands was interviewed for the West Australian newspaper.  Well done to Phillip and the team!  A win like this always boosts the business.

Proactive newsXpress members in Queensland are promoting the three super syndicates operating for the August 1 $20 million Gold Lotto superdraw. From posters out the front of shops to displays in-store and smart upselling by team members, pariticpating newsXpress locations in Queensland are set to drive excellent business results from the superdraw.

newsXpress has launched three new syndicates for the $20 million superdraw on August 1.  Available exclusively from newsXpress Queensland stores, these newsXpress syndicates offer newsXpress members excellent up-sell opportunies in the lottery category.