The article posted here discusses results of a study that examined successful strategies and tactics used by businesses in smaller communities to compete against major discount chains. The majors are happy to take your business. If you want you can take it back! Read the article via the attached link.

stalking-goliath.pdf

newsXpress Lowood have come up with an innovative idea to stimulate sales of their Lotto Syndicates. The recent OZ Lotto Draw saw them set up each Syndicate as a System 11 with 21 shares available, each share costing $11.22.

For each Lotto draw the store sets up at least six Syndicates and have begun promoting a ’6-Pack’ sale. The intrigued customers are then offered a share in six System 11′s at a cost of $67.32.

Calling it a six pack has really got a great sales punch. and Lowood Team Members have now moved on to selling multiple six packs where they sell a six pack for each night.

Sales thus far have been extraordinary and the team have greatly enjoyed making and decorating the store with some simple marketing materials.

The team at newsXpress Glendale have chosen to connect with the local community by sponsoring a local sporting team, it shows that the store is putting back into the community that supports the store.