newsXpress Roselands has been promoting the Optus handset and SIM pack impulse purchase unit at the front of the newsagency at Westfield Roselands.  The mall-facing placement ensures that the Optus offer is seen by the maximum mix of customers.  It is helping tis store double the margin they achieve on Optus mobile phone recharge business.

By working together as a group with Jenlist and Optus, newsXpress members are able to leverage the value of our national retail network and through this drive not only the sales of Optus handsets but also sales of and margin from recharge business.

Working together in this way helps further demonstrate the newsXpress difference.

newsXpress Terrigal is promoting an excellent range of Optus mobile phone handsets and SIM packs in-store with these impulse purchase bin and display cabinet displays.

Well located to be seen by shoppers as they head to the counter from deep in the body of the shop, together the two display units create a good presence in-store for the Optus brand.

By working together as a group with Jenlist and Optus, newsXpress members are able to leverage the value of our national retail network and through this drive not only the sales of Optus handsets but also sales of and margin from recharge business.

Working together in this way helps further demonstrate the newsXpress difference.

With shoppers in newsagencies spending time reading cards, magazines and newspapers it is logical that eyesight will be on their minds.

newsXpress stores are enjoying success with the JM Eyewear range.

By placing the impulse purchase stand in a high traffic location, newsXpress stores are able to attract good sales of a good margin item.

Seen by shoppers on the way to the counter, the stand is frequently browsed and shopped from by customers, delivering an nice margin dollar increase.

Shoppers in Rosebud have access to Optus mobile phone handset and SIM card deals thanks to the newsXpress Optus offer.

The other benefit for newsXpress members is the 100% increase in Optus recharge commission over the usual Optus recharge commission.  Delivering a 100% lift in Optus mobile phone recharge commission is a financially compelling benefit delivered by newsXpress, thanks to Optus and Jenlist, to newsXpress members.

The other benefit is basket depth thanks to the impulse nature of such mobile phone and SIM card purchases.

By placing this display unit at the main sales counter, newsXpress Rosebud is ensuring that they engage almost all shoppers in the opportunity.

newsXpress Middle Park is promoting a range of Optus mobile phones as well as the newsXpress phonecard in the front window of their newsagency. This terrific high profile location promotes good value deals to mobile phone as well as phonecard users. It presents the business as a competitive destination in the telco space … an important pitch in today’s wired world.

newsXpress Gumdale has connected cupcake gift lines with the new Baked & delicious part series with this simple display. By connecting across product categories, the newsXpress Gumdale team is able to use the traffic generated by the magazine title TV campaign to raise awareness of cupcake themed gift lines.

newsXpress Knox at Knox City Shopping Centre in Victoria is driving shopper traffic with this promotion of the excellent value newsXpress Phonecard.

Delivering better value than many other phonecard products, the newsXpress Phonecard is a genuine what you see is what you get products.  There are no hidden fees, no extra charges.  It’s a phonecard product which newsXpress happily promotes nationally.

By promoting the newsXpress Phonecard outside the shop, newsXpress Knox is attracting new shoppers who are keen to access low cost calls overseas as well as interstate.  The simple display promotes the value of the card.  It includes a brochure stand with call rates available for shoppers to take with them.

newsXpress Malvern Central hosted a grand opening as a newsXpress store at the Malvern Central Shopping Centre on Wednesday night this week – not only showcasing their recent re-branding as a newsXpress member but also the new Hallmark concept store which has been developed in association with Hallmark.

Chris Pecora and the entire Malvern Central team are a welcome addition to the newsXpress family, bringing innovative retail skills and embracing many newsXpress opportunities around which to further grow the business.

The newsXpress Malvern Central store opening was attended by many from the newsagency industry, keen to see innovation in action.

More newsXpress stores are promoting Optus handsets and Optus sim cards on the dance floor with impulse purchase units like the one in the photo being strategically placed. In so many cases, the result is a sales lift not only of Optus handsets but also Optus recharge business. newsXpress members win from these sales. They also win from a 100% increase in Optus recharge commission.

As part of a national roll out across the newsXpress group and unlocking a 100% lift in commission on Optus mobile phone recharge margin, newsXpress Orange has placed two dump bins of excellent impulse purchase Optus product at the front of the store, facing in to the mall and attracting shoppers.

newsXpress stores are reporting good sales from the dump bins, selling items in the telco space which add value to the sale, driving up average customer spend.

This is a great example of newsXpress and suppliers working together to deliver not only incremental sales but also bonus revenue through additional margin on recharge business.

James Simadas, Managing Director of Jenlist caught up with Ben Kay, General Manager of newsXpress, at our GNS Market Fair stand yesterday in Sydney.  They discussed the expanding preferred supplier relationship between Jenlist and the telco brands they represent and newsXpress.  The trade show was an excellent opportunity for this discussion and to lay down plans for joint promotions over the next few months.

The Market Fair also provided an opportunity for newsXpress members to catch up with Jenlist.

The Mugs on the Run range of names mugs are selling well at newsXpress Watergardens.  From newsXpress preferred supplier Artique, this range of mugs is delivering excellent business, particularly with Gen. X shoppers.  Click on the image to see a much larger version of the photo.  The display is placed at the front of the store, facing into the shopping mall.

In addition to named mugs, there is a range with sayings such as I like It Hot, Savvy Sister and Now I Am Awake.  Customers love these, especially as gifts.

The Watergardens team has done a terrific job with ideal placement and supportive collateral behind the display. They are banking excellent results.

Click on the image.

newsXpress General Manager Ben Kay and newsXpress National Merchandise Manager Rob Henderson took time out at the GNS Market Fair in Perth last weekend to discuss strategy. With both having a busy travel schedule, the trade show provided an excellent opportunity to catch up and discuss plans for the remainder of 2011.

newsXpress Knox at Knox City Shopping Centre in Victoria has been promoting a range of Optus handsets and $2 SIM cards at the counter, in front of daily newspapers.

This in-the-way tactical placement is working. Shoppers will purchase a SIM card or a handset on impulse. The bonus is extra Optus mobile phone recharge business and the bonus 100% increase in commission for this.

newsXpress has negotiated a valuable corporate deal for newsXpress stores which unlocks bonus commission and access to excellent product deals … proving the value of newsXpress membership in another way.

This small formal impulse display unit makes it easier for newsXpress members to change the location of the unit and thereby combat store blindness and drive sales.

All newsXpress stores have received stocks of Optus handsets along with excellent marketing collateral. This national group-wide promotion gives newsXpress outlets an excellent opportunity to leverage current excellent Optus advertising.

Connecting our stores with a successful national brand like Optus continues the newsXpress commitment to well known national brands. It also unlocks for newsXpress members valuable bonus commission for over the counter recharge business.

So, while newsXpress stores are positioning themselves to win good Optus recharge business, they are also positioning themselves to win excellent bonus revenue from Optus recharge sales.

We appreciate the work from our friends at Jenlist as well as Optus for making this opportunity come alive for newsXpress members.

newsXpress Orange has created a terrific display of Optus handsets in-store, leveraging the opportunity to sell mobile phones to shoppers thanks to the newsXpress / Jenlist / Optus relationship.

The professional display places newsXpress Orange into a strong position in the handset space. This makes them more competitive. It also sets them up to enjoy more recharge business.

If the first week is anything to go off, this display will generate excellent incremental revenue for newsXpress Orange.

By working together as a group with Jenlist and Optus, newsXpress members are able to leverage the value of our national retail network and through this drive not only the sales of Optus handsets but also sales of and margin from recharge business.

Working together in this way helps further demonstrate the newsXpress difference.

newsXpress Knox at Knox City Shopping Centre in Victoria has an excellent range of Smurf branded product ready for what some say will be the biggest movie launch of the year, the new Smurfs movie.

The range in the photo is just part of the Smurf branded range available at newsXpress Knox.

The Smurf range is selling already.

By leveraging the growing publicity for the new Smurf film, newsXpress members are able to attract new traffic and gain sales from existing shoppers who are already Smurf fans.

newsXpress provided members with access to a broad range of Smurf branded products covering the original branding as well as the branding from the soon to be released movie.  Access to much of the product was an exclusive opportunity in the newsagency channel for newsXpress members.

In embracing the Smurf opportunity, newsXpress and newsXpress members have leveraged the tremendous PR and advertising spend around the new Smurf movie.  This strategy has worked well for us before and we anticipate that it will work well for us this time.  Already we are seeing good sales of Smurf merchandise in participating newsXpress stores.

The other benefit of engaging in the Smurf opportunity is relevance.  Carrying this range demonstrates a relevance to today;s opportunities.  With so many newsagencies looking tired and like a blast from the past, we know that we need to continue to innovate of range.  Doing this on the back of a multi million dollar movie spend is a smart move, a newsXpress move.

newsXpress Ballarat is successfully promoting Optus products at the counter.

Seen by all shoppers, this location is ideal for driving impulse engagement with the prepaid sim cards and Optus mobile broadband product.

Through these and product products from newsXpress preferred supplier jenlist, newsXpress stores are generating good income from online business.  these products better connect us with consumers purchasing and consuming products and content online.

Kudos to newsXpress Maryborough in Victoria for promoting the local connection in a story in New Idea last week.  This in-loction display showed their shoppers the local connection and helped drive sales as a result.

It is this type of local and practical engagement which helps reinforce the relevance of one outlet over another when it comes to magazines.

So, congratulations to the team at newsXpress Maryborough for acting on this opportunity.

newsXpress Noosa Heads is promoting a new range of Smurfs toys and collectibles, connecting their business with the avalanche of publicity which to hit soon as the new Smurfs movie marketing campaign kicks in – and a massive campaign it is shaping up to be.

newsXpress is leading the newsagency channel on interacting with marketing and sales opportunities tied to the new Smurf movie.  Our stores have had access to an excellent range of traditional and new style Smurf products.  Our engagement with Smurfs products is certain to drive traffic and basket efficiency.

The Smurf range at newsXpress Noosa Heads has been placed to drive excellent impulse engagement and to show early on in the campaign that this is a go to location for all things Smurfs.