newsXpress Melton is promoting the newsXpress exclusive Virgin Mobile Prepaid Broadband offer and shopper competition with this excellent placement of the promotional display unit. This high traffic location is sure to attract shopper interest in the Prepaid broadband promotion.

The $29 price point is attractive and the visual merchandising created exclusively for newsXpress has excellent cut through in0-store.

In addition to the excellent price point is the opportunity to win one of two Galetta Retro Scooters valued at $2,395. This is an exclusive prize giveaway for newsXpress stores … giving shoppers more reasons to choose to shop at newsXpress. We are thrilled to be able to give our members value propositions such as this where shoppers get a good deal and an opportunity to win a prize!

newsXpress Bondi Eastgate is promoting the Virgin Mobile Prepaid Broadband offer running across all newsXpress stores at the moment. The placement of this display unit at the sales counter – or some other high traffic location – is vitally important for the success of the promotion.

In addition to an excellent Virgin Mobile Prepaid Broadband deal, newsXpress stores are offering two scooters as prizes in a shopper giveaway. This is exclusive to newsXpress, offering a wonderful reason for newsXpress members to get behind this promotion. There is also an incentive for newsXpress members beyond the bonus margin on recharge business.

We appreciate the support of Jenlist in helping making this offer possible for newsXpress.

newsXpress Bairnsdale have been enjoying tremendous success with Jingle, the talking dog from Hallmark.

One day last week, they had sold by 1pm.  They did this by taking Jingle for a walk and showing him off.

Jingle is another innovation from newsXpress Strategic Partner Hallmark Cards.  We are thrilled to have this innovative and fun product as part of the newsXpress offer this Christmas.

Jingle reinforces the value of the Hallmark brand and is certain to help drive sales of other Hallmark Christmas products including single and boxed greeting cards.

Jingle also enhances the fun and interactivity, of Christmas.

Smurf products continue to sell very well at newsXpress Riverlink.  The candy mushroom range from one of our newsXpress preferred suppliers is another product from the range which has sold through quickly at the sales counter at newsXpress Riverlink.

With the Smurf movie still playing, it is smart by the Riverlink team to have the Smurf Candy Mushrooms on the counter … making the most of the movie tie in opportunity.

newsXpress members who embraced the Smurf opportunities promoted by the newsXpress merchandise team has been banking excellent results.

newsXpress Orange put on an excellent promotion of products to coincide with the Bathurst race last weekend.  This display brought together specially sourced product along with some newsXpress preferred supplier product such as calendars.  The result was a stunning display connecting newsXpress Orange beautifully and commercially with a prized and appreciated event being held in nearby Bathurst.

Well done to everyone at newsXpress Orange for such a terrific display.

newsXpress East Maitland has created a wonderful display of products from our friends at Tinco.  nice coming on as a newsXpress preferred supplier, Tinco has helped many newsXpress members grow sales in the gift / gift packaging area.  We are seeing the tins sold as items for personal use as well as for gifts.  We are also seeing them sold as packaging for other gifts.  They have so many uses, making the Tinco range a welcome addition to newsXpress stores.  Please click on the image to see a larger version of the photo.

newsXpress Maryborough in Victoria has been promoting Optus handsets and Optus SIM packs with this placement of the Optus dump bin on the newsagency shop floor – passed by most shoppers as they head to the sales counter.

By engaging with the Optus in-store promotional opportunity, newsXpress members have unlocked for themselves a 100% increase in Optus recharge margin.

This is another newsXpress margin building opportunity for newsXpress members from our national merchandise team and our friends at Jenlist.

newsXpress Top Ryde City has been promoting Optus handsets and Optus SIM packs with thanks to collateral and display units provided by Optus and our friends at Jenlist … a preferred supplier to newsXpress.  The tactical placement of the promotion at the counter ensures that it is seen by shoppers and opens the opportunity for impulse purchase.

The keen pricing of the Optus enables handsets makes them an appealing impulse purchase.

newsXpress corporate store at Knox City Shopping Centre is enjoying excellent growth in newsXpress phonecard sales thanks to promoting in several high traffic points within the business including out the front of the shop where the simple yet effective display in the photo is showing.  Promoting the newsXpress phonecard not only helps our customers save money on overseas and interstate calls, it also promotes the newsXpress brand every time the card is used.  This is a terrific win for newsXpress shoppers, newsXpress members and our partner behind the newsXpress phonecard.

Yarram shoppers have had to pass the tactically placed Optus display unit at newsXpress Yarram when wanting to purchase a newspaper from the store.  This is a terrific way to draw attention to the excellent Optus handset deal and through this to drive Optus recharge business.  A very smart move from newsXpress Yarram … well done.

newsXpress Upper Edward Street is promoting the excellent Optus handset deal at the entrance to the newsagency, making the most of excellent foot traffic already heading to the store as well as attracting new traffic to the store.  In addition to driving handset sales, the newsXpress Upper Edward Street team have locked in 100% bonus commission on Optus recharge as well for the business.  This is an excellent deal for the business, a deal negotiated by newsXpress for all newsXpress members.  Placement of the offer in a high traffic location is key to driving sales success.

newsXpress members who embraced the Smurfs opportunity have been having a terrific time with good sales to existing customers plus excellent sales to new customers attracted by their carrying of the Smurf range of figurines and other products.  Timed to lead into the launch of the new Smurf movie, this newsXpress promotion has been a winner for newsXpress stores across Australia.

newsXpress Station Square is promoting an excellent range of Beanie Kids from our newsXpress preferred supplier Skansen with this excellent power end display. It faces shoppers as they enter the newsagency … and drives excellent business as a result. This is what newsXpress members do when they support a preferred supplier – they get right behind the opportunity for the benefit of the business, its customers and they suppliers!

newsXpress Sunbury Square is enjoying terrific sales from their range of Australiana which has been on display in their window. Sourced through a newsXpress preferred supplier, this range of Australiana is a terrific point of difference for newsXpress Sunbury Square, making for ideal Christmas gifts for shoppers looking for things to send overseas.

Click on the image to see a larger version of the photo.

newsXpress Haly Street is promoting the Optus display case and impulse purchase bin with this excellent placement at the front of the shop. This not only drive handset sales, it also reinforces the mobile phone recharge opportunity at newsXpress Haly Street. It’s a smart move with a nice win win for the business and for our newsXpress preferred supplier Jenlist. Click on the image for a larger version of the photo.

newsXpress Knox has been promoting the newsXpress phonecard with this collateral on the customer rest ledge.

Driving impulse purchases of the newsXpress phonecard is made easier with professional collateral at sales counter touch points such as this.

The Knox team made the collateral and printed it locally.

newsXpress Wetherill Park has been promoting the range of Hallmark Recordable Storybooks with this terrific in-store display.

The display captures the emotional connection between the product and those who get to hear a loved-one ‘s voice reading a story to them.

The recordable storybook range from Hallmark is a new product niche.  It leverages the respected Hallmark brand  and takes the emotional engagement with the brand to a new level.  newsXpress is proud to have played a role in the launch and promotion of these products in Australia.

newsXpress Wetherill Park embraces new product opportunities, leading the pack, bringing genuine innovation to shoppers at Stockland Wetherill Park.

newsXpress Knox City, one of our corporate newsXpress stores, has been promoting the range of Hallmark Recordable Storybooks behind the counter with this wonderful display.

Times to coincide with the national TV advertising by Hallmark, the display raised awareness of and engagement with the innovating Hallmark Recordable Storybook range.

With the Hallmark Recordable Storybooks covering a variety of gift occasions, presenting the entire range as is shown in the display shows of the versatility of this relatively new product category.

newsXpress Ocean Grove has been leveraging the success they had with the M-Cups in our Christmas catalogue last year by offering this expanded range as part of their broader gift offer.  It is a terrific connection for the business with a now well-known brand.  It also leveraged the excellent sales of food titles – by selling items food magazine purchasers are likely to be happy to add to their shopping basket.

newsXpress offers members a broad range of products with which they can build more efficient and valuable shopping baskets.  Our national merchandise team helps members who want to grow their business in this way by suggesting products based on local purchasing patterns.

Ocean Grove shoppers know where to go for unique gifts thanks to the excellent retailing work of the newsXpress Ocean Grove team.

newsXpress Roselands has been promoting the Optus handset and SIM pack impulse purchase unit at the front of the newsagency at Westfield Roselands.  The mall-facing placement ensures that the Optus offer is seen by the maximum mix of customers.  It is helping tis store double the margin they achieve on Optus mobile phone recharge business.

By working together as a group with Jenlist and Optus, newsXpress members are able to leverage the value of our national retail network and through this drive not only the sales of Optus handsets but also sales of and margin from recharge business.

Working together in this way helps further demonstrate the newsXpress difference.