newsXpress Maryborough is recording excellent growth in ink sales thanks to the latest HOT ink! promotion launched at the start of the month. Customers are coming in with the flyer, seeking out the excellent deals on offer.

This latest HOT ink! flyer continues the leadership of the newsXpress retail network for ink. We are supporting quality national brands with professional and success driving marketing.

In addition to excellent prices for ink, our newsXpress team of stores provide excellent customer service.

Our stores are banking excellent margin dollars thanks to the negotiation skills of our merchandise team. We ensure that we help our members make the maximum margin possible. Too often we see national buyers keep margin for themselves.

HIT ink! at newsXpress is a real winner. The success at newsXpress Maryborough is an excellent example.

newsXpress Yarram has been promoting the newsXpress HOT ink! range with an excellent window display … offering a real sense of retail theatre.

Bright and bold, this display is a real eye catcher in the main street of Yarram, Victoria.  It says that newsXpress Yarram is the go to place for ink. It connects the store with the HOT ink! flyers sent out promoting the latest ink specials.

Well done to everyone involved! This is a terrifically creative window display.

newsXpress newsagencies across Australia are offering great-value highly competitive deals on ink.  Shoppers who compare are seeing the genuine savings delivered by shopping at newsXpress.  newsXpress members who compare are thrilled at their competitive position and the excellent margin they are making from ink thanks to newsXpress commercial deals.

newsXpress Mornington Central is attracting new shoppers thanks to the latest HOT ink! campaign being run by newsXpress.  With competitive prices and wonderful customer service, Jeff and the team are winning business from other ink outlets in Mornington.

While other retailers claim to have the cheapest ink prices in Mornington, newsXpress Mornington has actually delivered the cheapest.  Customers respect this, it builds trust.

Built around brands consumers know and trust, the newsXpress HOT ink! promotion focuses on Epson, Canon, HP, Lexmark and Brother.  newsXpress stores buy at highly competitive prices, access professional marketing for a low cost and share in exclusive tactics and strategies for growing ink sales.

Congratulations to newsXpress Mornington for growing the newsXpress brand on the peninsular in Victoria.

newsXpress Bairnsdale is promoting the latest HOT ink! flyer with a terrific in-store display showing off the full range of brand name inks available. Segmented by brand, the range is easy to browse and shop. The newsXpress supplied price tickets add a nice touch to an already professional and bold display.

With such an excellent display on show and highly competitive prices on offer, newsXpress Bairnsdale attracts ink shoppers from a wide area.  The commitment to ink shows the newsXpress difference in action!

newsXpress newsagents located near Lucky Charm newsagents and Nextra newsagents are enjoying the latest HOT ink! campaign since the newsXpress prices are better than the Lucky Charm and Nextra prices … better than all for nextra and better than all but two for The Lucky Charm.  What is even better is that newsXpress newsagents are banking excellent margin dollars while maintaining highly competitive prices.

This head to head competition between the three marketing groups is interesting in that Nextra and the Lucky Charm are claiming everyday low prices and best prices guaranteed respectively.  Lucky Charm meets the claim by offering to beat other’s prices by 5%.  We consider that to be lazy marketing.  newsXpress stays away from such claims in its marketing materials and actually delivers better prices.

At newsXpress, when it come to ink, shoppers win, newsXpress members win and our preferred suppliers win.

There is a considerable difference when it comes to newsagency marketing groups as the current ink promotion being run by all three shows.

newsXpress stores across Australia are helping shoppers save money on brand name ink and toner with the latest HOT Ink! campaign which started four days ago.

Featuring excellent prices for ink from HP, canon, Epson, Brother and Lexmark, the latest HOT Ink! campaign pitches newsXpress stores against the major retailers and other newsagents.

The newsXpress prices 25% less than major competitors – up to 25% less … delivering real savings on ink to newsXpress shoppers.

By selling brand name ink we are delivering access to quality ink which printer users trust.

The latest HOT Ink! promotion is being supported with a catalogue sent to hundreds of thousands of homes, flyers being distributed to shoppers in newsXpress stores, posters being used in some major shopping centres and excellent high-impact in-store displays.

While others promote their ink offer saying they offer EVERYDAY LOW PRICES, newsXpress actually delivers on the low prices promise.

Yes, this is the newsXpress difference.  While other claim that they have deals, we deliver the deals. The proof is in letterboxes across the country right now.

newsXpress members are reporting excellent sales from the latest HOT Ink! campaign.  HOT Ink! has been promoted by close to 1 million flyers into letterboxes as well as a mixture of some local print and radio.   This is bringing new traffic to newsXpress stores.  Each new customer is an opportunity for sales beyond ink.  They are also an opportunity for repeat business – we understand the loyalty of ink customers once they have found a retailer offering what they want at a competitive price.  This is what HOT Ink! drives for newsXpress members.

In-store, HOT Ink! is supported with flyers as well as professional shelf talkers.

newsXpress is proud to be the innovator when it comes to driving traffic for printer ink and toner for newsXpress locations right around Australia.  Our members are banking terrific rewards.

newsXpress offers comprehensive support to newsXpress newsagencies to drive ink and toner sales.  From external marketing to in-store messages, we offer a consistent pitch.  Take the shelf talkers, pictured.  Placed above our hero products, our HOT Ink! shelf talkers catch the eye and guide the shopper with certainty about price and brand.  They also reinforce the newsXpress brand.  The shelf talkers are provided free by newsXpress.

newsXpress members achieving the most from our ink offer embrace each touch-point: brochures, posters, shelf-talkers, range, plan a grams and staff training.

newsXpress Pelican Waters have warmly embraced the newsXpress brand and its many and varied business modules.

Chief amongst these are the HOT ink! category which was allocated a large section of prime retail space and has subsequently flourished.

The banner size HOT ink! logos around this display are fantastic, delineating the category and drawing the attention of all customers directly to the product as soon as they enter the store.

Here is the TV commercial newsXpress will running to promote its HOT ink! offer. The commercial is creating a good buzz in the community as well as among newsXpress members.

It’s great to have the a newsagent brand on TV and it is even better to be actively competing with the majors!

newsXpress Beechworth were already great business operators and entrepreneurs before they joined newsXpress as showcased by their multiple ‘Newsagent of the Year’ accolades.

However since joining the newsXpress group which prides itself on attracting, nurturing and challenging the ‘Best of the Best’, they have taken their performance to a new level!

The innovative and high performing HOT ink! sub-brand has been strongly embraced by Tracy, Vaughan and their team and as the photos below show they have tied the Olympic theme of the HOT ink! 8 event into another push on home and office printers.

Dubbing the iconic front of the store their “Green & Gold Window”, Tracy and team have highlighted the promotional product using some simple yet highly effective Olympic visual marketing materials.

newsXpress Bairnsdale proprietors David and Gina Brakey have left no stone unturned in their pursuit of advertising their newsXpress store opening. In a competitive market with several newsagents in a small town, the team at Bairnsdale stand proudly on a pedestal by their pro-active and enthusiastic approach.

Already embracing HOT ink! and developing an innovative signage solution for their display, they have also commissioned this enterprising newspaper advertisement and radio ad: 3380-newsxpress-aug11.mp3

Newsagents relying on “old money revenue” streams may be experiencing a sharp decline in sales as consumer confidence dips.

newsXpress continues to lead the market with innovative new money drivers. None better than our HOT ink! program. It’s a complete marketing and merchandise strategy which continues to evolve.

Proprietors within the group continue to come forward with amazing stories.

“I can’t believe how much our traditional stationery sales have grown since introducing HOT ink!”

“I am about to break out our Ink and technology sales from Stationery as it is growing so fast”

“Ink & Technology will be my number 1 dept soon exceeding greeting card sales”

“Technology products which are mostly ink now represent 40% of my stationery sales”

“The advertising is what is bringing new people through my door”

“Customers can’t believe we are more competitive than the bigger stores”

“With everything done for me, all I have to do is order the stock put it on the shelf and concentrate on serving my customers, how easy is that?”

“HOT ink! Has helped restore my faith in my newsagency”

Innovation, marketing and ramping up advertising is the key to building market share. The retailers that do this come out the other end bigger and better than ever! With HOT ink! 8 about to hit the streets nationally, HOT ink! 9 & 10 are not far behind. Watch this space for more innovation from newsXpress in the technology area.

The team at newsXpress Seymour led by Vaughan Lawrence who also own newsXpress Beechworth have just finished stage one of their rebrand to newsXpress. They have completely rearranged the shop putting in Hallmark cards and bringing the cards to the front of the store and bringing huge growth in greeting card sales, Hot Ink! has taken off nicley, installed the Canson Creative center and the cardboard range and culled old money ranges area to fit in a whole lot of new money products. In the next 12-18 months the store will undergo a complete re-fit.

HOT ink! is the best offer in the Newsagency channel. Some competitors in our channel believe we are too cheap. The fact is we have the best offer in the channel by far!

• Excellent prices
• Complete marketing strategy
• Impressive Returns

Its only going to get better. With over 1 million brochures now being distributed Australia wide our suppliers Hewlett Packard, Cannon, Brother, Lexmark & Epson are thrilled to be associated with the most rapidly growing ink business in the channel.

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The team at newsXpress Toowong has a great General by the name of Scott. He is a visionary as well as a completer-finisher. The store is perpetual motion allowing the owner Paul to work on the business not in it. The photos say it all.

State of origin is only but one of the promotions on at the moment, with HOT ink! 6 churning and burning and financial year diaries also in play, all parts of the store are working.

The team at newsXpress The Gap are quiet achievers, low maintenance and get the job done! Rob and Matt and the team work all parts of the store and are the model of consistency. Incremental growth always adding a new string to the bow and growing nicely as a result.

newsXpress Bairnsdale proprietors Dave and Gina have firmly embraced HOT ink! since joining our network. Prior to their introduction to newsXpress, they ran with another Ink group, enjoying reasonable success, but since introducing HOT ink! their results have been phenomenal.

They gleefully accepted advice to install their range in the front window and subsequently cleared the formerly cluttered windows to realy highlight the stock. There is still some work ot do but the transformation has been amazing. The display will be completed by the use of the square modules for additional promotional stock.

The highlight of their endeavors so far however is undoubtedly the massive window signage – boldly proclaiming HOT ink! The signs were created locally but are definitely the brainchild of Dave and Gina.  The signs are made of the same material as ‘L’ and ‘P’ plates used in motor vehicles and was easily installed by Dave and Victorian State Business Manager, Ian Urquhart in under 10 minutes.

The effect of this commitment to their ink category has been felt almost immediately with several customers over heard musing they didn’t even know the store sold ink despite it being a permanent fixture for over two years. The new lease of life and especially the signage will ensure this mistake won’t be made again!

The newsXpress Bairnsdale window before HOT ink!

newsXpress Beechworth was launched on Saturday and left the locals and tourists understanding that small business can make a difference.

Tracy and Ian McVea set up the promotional day with 2 goals:

1. Highlight the newsXpress  magazine Loyalty Card offer and grow magazine sales, &

2. Being only 30 minutes drive to a major regional centre, highlight the local offer.

And what a success they made of it…

 

Magazine sales up over 120% on the day compared to last Saturday. Over 200 magazine Loyalty Cards distributed in a town of only 1840!

Strong acceptance of the HOT ink! offering with even city visitors asking why prices were so good.

Also in attendance on the day was ‘Sparky the Clown’ – what he can do with balloons is amazing! Sparky spent several hours entertaining the big kids with balloon shaping and the little ones with colouring competitions.

newsXpress Beechworth certainly made some noise in Victoria’s premier heritage town in the North East on Saturday.

 

 

Manni Ribeiro at newsXpress Eumundi has taken his HOT ink! marketign to a new level with this novel idea.

Plastering his promotional areas with HOT ink! 6 flyers he is really drawing attention to the growing category and ensuring local customers easily connect the bright blue brochures in their letterbox to his store.