newsXpress is proud to be offering free Advanced Photo Paper from HP through participating newsXpress stores.  This free gift is available with the purchase of selected HP cartridges.  This is another example of the value of buying genuine ink and toner for your printer as this offer is not available for grey market products.  newsXpress has regular access to supplier supported deals which add value to sales and deliver better margin to our stores.  This Advanced Photo Paper is one of several examples already this year.

The latest newsXpress exclusive HOT Ink! promotion is driving excellent traffic to participating stores.  Based around brand name ink and toner, we are promoting our HOT Ink! offer through catalogues delivered to close to one million homes around Australia.  This marketing drives new traffic as well as more business from existing customers.

HOT Ink! is a perfect example of the newsXpress difference at work.  Our merchandise team works with key brands such as Epson and HP and our wholesaler to create a campaign with in-store and external elements.  The overall HOT Ink! package helps newsXpress compete effectively with major retailers and win new customers.

Our exclusive Back to Work campaign starts in newsXpress stores today.

On offer is a Toyota Yaris and eight bikes.   Back to Work is running alongside a new HOT Ink! campaign offering excellent prices on brand name and genuine ink.

newsXpress customers can enter the competition online at our website or by using the entry form in participating stores.

We are just two days away from our Back to Work promotion is which one lucky newsXpress customer will win a Toyota Yaris.  Our marketing collateral is out, our flyers are hitting hundreds of thousands of letter boxes, our stores are filling with stock and our website is ready to roll with details of the promotion as well as easy online entry.

This is an exclusive promotion for newsXpress, funded thanks to the generosity of our suppliers.  In addition to the Yaris, we have eight amazing bikes as runner-up prizes.

Back to Work is running in conjunction with another HOT Ink promotion - an excellent traffic driver for our members.

Ink is proving to be a stand-out product for us at our new corporate store at Knox City in Victoria.  In the five days we have been trading, it is a category for which we have received excellent feedback.  Shoppers price-comparing are impressed with our competitiveness for brand name (HP, Canon, Epson, Brother) product.

We have started with a small display and will build on this as we gather sales data showing what our customers prefer in terms of brand and particular cartridge type.

Ink for newsXpress is a hero category.  It defines much about our group: our brand commitment, our price commitment, our professional display and our exceptional customer service.  In each of these areas ink helps us demonstrate the newsXpress difference and through this the value of being part of such an exciting group.

The latest HOT Ink! sale in newsXpress stores has driven excellent sales results based on reports from stores.  Driven around brands - HP, Canon, Epson, Brother and Lexmark - the sale was to 1 million homes across Australia. In addition to brand commitment, newsXpress pitched price competitiveness, excellent customer service and range - all key factors to the regular ink and toner consumer.

HOT Ink! is an exclusive to newsXpress initiative.  In addition to special buying opportunities, newsXpress members receive exceptional back-office support, marketing collateral, out of store marketing and access to good ink business growth strategies.

Many newsXpress members took part is a special offer for HP branded ink this past week.  The offer applied only to genuine HP product - i.e. product not imported through the grey market.  This genuine offer was put to newsXpress members earlier this week and in three days excellent orders were received.  Participating members demonstrated the value of wise buying of brand name products.

newsXpress is passing on to members the full benefit of the special pricing and thereby enabling newsXpress locations to achieve better margin for this product.

newsXpress’ exclusive ink promotion, HOT ink! is running again.  The latest promotion, our twelfth, delivers newsXpress store access to brand name ink and toner at highly competitive prices.  The catalogue promoting the ink has been delivered to close to 1 million letterboxes around Australia for a considerably lower cost per drop than previous catalogues.  HOT ink! goes from strength to strength, attracting new customers and driving excellent add-on business once they are in-store.

This is the newsXpress point of difference in action - a national brand based marketing campaign which promotes the newsXpress brand as the go-to place for ink and toner.  This combats consumer sentiment that newsagencies are expensive places to shop.

The newsXpress merchandise and marketing teams have done an excellent job with this latest promotion.  In addition to the catalogues, they have provides wobblers, posters and other in-store collateral.

newsXpress has just received its highest member uptake ever for the latest HOT Ink! promotion.  HOT Ink! #12 is set to blaze into newsXpress locations across the country in a few weeks, showing again the power of proactive newsagents working together for a common commercial goal.

HOT Ink! #12 takes the newsXpress ink offer to a new level with new products, broader distribution of marketing and  some other exciting differences to be announced when the offer is in store.

The newsXpress back office is all systems go in the run up to Christmas 2009.  HOT Ink! #12 is part of our ramp up to an exciting Christmas season.

newsXpress has just announced details of its 12th ink and toner campaign.  This new campaign will take the newsXpress ink and toner offer to a new level,  It will also provide access to an excellent new traffic-generating initiative for participating newsXpress locations.

Early indications are that member uptake will be very strong for our 12th ink campaign.

newsXpress has received approval for the HOT Ink! ^TM trademark.  This is an important recognition for this unique brand under which newsXpress members sell branded ink and toner at highly competitive prices.

Gaining trademark approval was an important part of our plans for the future use of this sub brand within our retail network. It is also evidence of our attention to detail around our assets.

the next HOT Ink! campaign is coming soon.  This will provide newsXpress members with another opportunity to compete with national retailers in the ink and toner space and drive additional traffic to newsXpress locations.

Epson is one of the brands we support at newsXpress as part of our HOT Ink! offer. We offer excellent prices on Epson branded ink.  This is backed by good in-store product knowledge.  Thanks to our professional shelf labels and hero product shelf talkers, we make shopping for Epson and other ink easy at newsXpress locations.  Our holistic approach to ink makes in a successful category for our members who choose to engage.

We have newsXpress members achieving ink and toner sales equal to 30% of total stationery business - often in locations where the newsagent originally thought that ink would not work for them.  Our complete strategy and back-end support help make this success achievable.

We understand that ink is not for all newsagents and so leave the ultimate decision on whether to participate to each newsXpress members.

HOT Ink! s an exclusive sub-brand to newsXpress and another way we add measurable financial value to newsXpress businesses.

newsXpress members are enjong excellent results from the latest HOT ink! promotion.  From brochures delivered to homes and offices around newsXpress locations to brochures displayed in-store (as in the photo), ink is selling well.  The key to success with ink is to engage with all aspects of the category.  newsXpress supports this with in-store marketing collateral, brochures, shelf talkers, exclusive product deals, VM strategies, product management advice and other help.

Small things matter, like having the HOT ink! brochure on display in the ink department.  This shows browsers the professionalism backing the product, products you may not have on the shelves and provides another pitch that you are competitive on price.

Ink (the newsXpress way) is proving to be an excellent trojan horse category.  One which, if executed well and consistently, attracts new customers who come back again and again.

HOT ink! is exclusive to newsXpress.

In retail it is important to tell a story, whether this is a price story, a range story, or a theme story. Creating a promotion with a story in mind increases your potential to attract customers to make sales.

newsXpress Beechworth had this focus in mind when designing their front window display for the HOT ink! 11 promotion. Beechworth is well known as a beautiful Australia historic town and a popular holiday destination, the residents and local businesses put considerable effort into local events and using this as a basis for promotions makes good business sense.

Ian and Tracy’s daughter Rachael incorporated the exceptional point of sale posters supplied by newsXpress along with the oversized autumn leaves celebrating the local Harvest Festival to spectacular effect in creating this front window display - so well in fact she has been appointed to oversee all window displays from now on.

Get to your local participating newsXpress newsagency for great deals on ink and toner. HP, Canon, Epson, Brother and Lexmark - brand name ink and otner at great prices.  Details have been delivered to hundreds of thousands of homes and businesses.

Click here for a list of participating stores.

Shoppers are saving money on ink at toner at newsXpress thanks to the latest HOT Ink! promotion.  This exclusive to newsXpress promotion runs until July 12, 2009.

This is another example of the newsXpress difference.

We have achieved record numbers of newsXpress members signing up to participate in our next HOT ink! ink and toner promotions which commences shortly.  This will see the HOT ink! brand promoted in letterboxes across the country and in a number of other creative and exclusive ways to drive traffic and drive sales in newsXpress locations.

Our next HOT Ink! promotion will demonstrate to newsXpress members and others who look at our businesses the newsXpress commitment to brand development and the importance of innovation in a highly competitive marketpkace.

newsXpress newsagencies have excellent deals on ink and toner.  In addition to excellent prices, our current brochure offers a supplier backed cash back deal, a supplier backed discount off additional ink purchased (beyond the first cartridge), a supplier backed 10% discount off USB sticks and a supplied backed free picnic hamper. Our pricing and the associated offers are the best available through newsagencies at the moment.

Our deals are promoted in a colour flyer distributed to hundreds of thousands of homes.  The flyer professionally represents our brand and the brands of our supplier partners.

Here is the front page of the flyer:

We are proud to lead the newsagency channel on ink deals and drive excellent traffic for our newsXpress members.   We are also proud to not use lazy marketing like - we will not be beaten on price.  Harsh as this may sound, we see that approach - we will not be beaten… - as follower marketing.  Leadership, while harder work, delivers more loyal customers.  We like loyal customers at newsXpress.  This is why our merchandise team invests so much time in creating ink flyers with genuine market-leading offers.

For a list of participating newsXpress newsagencies, please click here.

newsXpress members are reporting a good response to the call to action coupons on the latest HOT Ink! flyer.  Redeeming the coupons, customers are able to go beyond the very competitive pricing on the flyer.  This is another way newsXpress is positioning the brand with a differentiating value proposition.

We understand that we need to keep innovating to find new customers for our members.  This month’s coupon offer will evolve in the next HOT Ink! flyer.  What will not change is our commitment to brand - in this marketplace, brand is important as it represents value in the minds of consumers.  This is why we boldly support HP, Canon, Epson and brother.

newsXpress has evolved its Hot Ink! offer to keep its 160 newsagent members ahead of the pack when it comes to ink, toner and related products.  While previous Hot Ink! offers have worked very well for us and our members, we knew we could not rest on our laurels.  Hence changes which include four supplier-funded offers.  Two of these offers are exclusive to newsXpress newsagencies.

The two-page brochure, distributed to hundreds of thousands of homes around Australia, is the first of its kind in the newsagency channel in that it promotes coupons, cashbacks and bonuses is a way never used by newsagents.

Historically, newsagents have promoted ink around price using catalogues that look like price lists.  Our goal was to create a professional and compelling offer which separated us from this me-too marketing approach and which worked as a call to action.

Beyond the marketing support, newsXpress helps with ranging, merchandising and staff training.