newsXpress Ivanhoe, like many newsXpress stores has been offering the latest HOT ink! offer with a terrific display in-store.  Local Ivanhoe shoppers looking for ink have access to a good range of brand name ink and toner at very competitive prices.  This is the HOT ink! message – great value of the the shopper and great value for the retailer … thanks to an excellent series of supplier partnerships in the ink space for newsXpress members.

HOT ink! has driven excellent growth across the newsXpress group in March.  Well done to everyone involved and thank you for your support.

newsXpress Maryborough is recording excellent growth in ink sales thanks to the latest HOT ink! promotion launched at the start of the month. Customers are coming in with the flyer, seeking out the excellent deals on offer.

This latest HOT ink! flyer continues the leadership of the newsXpress retail network for ink. We are supporting quality national brands with professional and success driving marketing.

In addition to excellent prices for ink, our newsXpress team of stores provide excellent customer service.

Our stores are banking excellent margin dollars thanks to the negotiation skills of our merchandise team. We ensure that we help our members make the maximum margin possible. Too often we see national buyers keep margin for themselves.

HIT ink! at newsXpress is a real winner. The success at newsXpress Maryborough is an excellent example.

newsXpress Mornington Central is attracting new shoppers thanks to the latest HOT ink! campaign being run by newsXpress.  With competitive prices and wonderful customer service, Jeff and the team are winning business from other ink outlets in Mornington.

While other retailers claim to have the cheapest ink prices in Mornington, newsXpress Mornington has actually delivered the cheapest.  Customers respect this, it builds trust.

Built around brands consumers know and trust, the newsXpress HOT ink! promotion focuses on Epson, Canon, HP, Lexmark and Brother.  newsXpress stores buy at highly competitive prices, access professional marketing for a low cost and share in exclusive tactics and strategies for growing ink sales.

Congratulations to newsXpress Mornington for growing the newsXpress brand on the peninsular in Victoria.

newsXpress Bairnsdale is promoting the latest HOT ink! flyer with a terrific in-store display showing off the full range of brand name inks available. Segmented by brand, the range is easy to browse and shop. The newsXpress supplied price tickets add a nice touch to an already professional and bold display.

With such an excellent display on show and highly competitive prices on offer, newsXpress Bairnsdale attracts ink shoppers from a wide area.  The commitment to ink shows the newsXpress difference in action!

newsXpress newsagents located near Lucky Charm newsagents and Nextra newsagents are enjoying the latest HOT ink! campaign since the newsXpress prices are better than the Lucky Charm and Nextra prices … better than all for nextra and better than all but two for The Lucky Charm.  What is even better is that newsXpress newsagents are banking excellent margin dollars while maintaining highly competitive prices.

This head to head competition between the three marketing groups is interesting in that Nextra and the Lucky Charm are claiming everyday low prices and best prices guaranteed respectively.  Lucky Charm meets the claim by offering to beat other’s prices by 5%.  We consider that to be lazy marketing.  newsXpress stays away from such claims in its marketing materials and actually delivers better prices.

At newsXpress, when it come to ink, shoppers win, newsXpress members win and our preferred suppliers win.

There is a considerable difference when it comes to newsagency marketing groups as the current ink promotion being run by all three shows.

newsXpress stores across Australia are helping shoppers save money on brand name ink and toner with the latest HOT Ink! campaign which started four days ago.

Featuring excellent prices for ink from HP, canon, Epson, Brother and Lexmark, the latest HOT Ink! campaign pitches newsXpress stores against the major retailers and other newsagents.

The newsXpress prices 25% less than major competitors – up to 25% less … delivering real savings on ink to newsXpress shoppers.

By selling brand name ink we are delivering access to quality ink which printer users trust.

The latest HOT Ink! promotion is being supported with a catalogue sent to hundreds of thousands of homes, flyers being distributed to shoppers in newsXpress stores, posters being used in some major shopping centres and excellent high-impact in-store displays.

While others promote their ink offer saying they offer EVERYDAY LOW PRICES, newsXpress actually delivers on the low prices promise.

Yes, this is the newsXpress difference.  While other claim that they have deals, we deliver the deals. The proof is in letterboxes across the country right now.

The latest newsXpress HOT Ink! catalogue starts today and newsXpress Sunbury is making the most of the opportunity with a strong campaign to attract ink buyers from Sunbury and surrounding districts.  The HOT Ink! offers beat the “everyday low prices” ink catalogue just put out by a competitor of newsXpress Sunbury. The newsXpress Sunbury prices are significantly better.

Sunbury ink customers should check out the following price comparisons: Canon CLI-8 value pack. newsXpress price is $80.95. The competitor price is $85.95. Seriously! HP 02 Black. newsXpress price  $21.95. Competitor price $23.95. Epson 73N Value Pack. newsXpress price $59.95. Competitor price $61.95.  There are savings right across the newsXpress HOT Ink! catalogue … demonstrating the value of shopping at newsXpress.

In Sunbury Victoria and right around Australia newsXpress stores are offering competitive prices on quality brand name ink and toner.  The latest catalogue offer starts today and runs through all of March 2011.  It continues the newsXpress HOT Ink! tradition of delivering competitive prices for brand name product.  Shop at newsXpress and save.

Be wary of businesses which advertise EVERYDAY LOW PRICES. Chances are that their prices are not all that low.

The newsXpress merchandise and marketing teams take great care in developing and managing our national ink pricing policy.  We ensure that when we say we have good prices we do have good prices.  Wee price compare against the majors as well as against local competitors.  This is how the significant price difference in Sunbury Victoria was discovered.

What makes the HOT Ink! offer from newsXpress even more appealing is the margin delivered to newsXpress members.  Yes, the latest HOT Ink! catalogue is a win all round: for newsXpress shoppers, for newsXpress members and for companies like HP, canon, Epson and Brother.

newsXpress members participate in regular national campaigns promoting ink under our HOT ink! sub brand.  In between these national HOT ink! promotions, newsXpress members have access to professionally designed flyers which can be easily modified at the store level. newsXpress Reservoir has done this, setting local prices and producing a double sided flyer which looks like it has come from a professional printer.

Customising the newsXpress collateral takes a couple of minutes and can be done on just about any computer.

newsXpress stores across the country finalised arrangements last week for the next HOT Ink! promotion, ordering flyers and arranging stock.  HOT Ink! is an excellent traffic driver, achieving double digit growth on a same store basis across the country.

newsXpress yesterday published a newsXpress exclusive strategy for attracting new ink and toner business and building sustained relationships in this lucrative product category.

Included in the package sent to stores outlining the strategy was collateral which can be personalised at the local store level and used in local marketing for developing relationships in the ink and toner space.

newsXpress is proud to have offered its members this advice for free, without the need for them to spend any money.  Members – large and small, in the city and in the country, in high street and shopping centre situations – can use the newsXpress ink growth strategy and collateral right away to grow their businesses.

This is the newsXpress difference in action.

The ink wall at newsXpress Scotts Lismore is a beacon in the store, promoting brand name ink under the exclusive newsXpress banner of HOT ink!  In branding the ink offer so boldly in-store, the message about the commitment of the business to the popular product category is clear.

Luke and the team at Scotts Lismore do a terrific job offering ink at highly competitive prices to individuals and businesses in Lismore and surrounds.

The latest HOT Ink! sale at newsXpress stores is delivering excellent traffic and sales for newsXpress members.

Ending later this week, the HOT Ink! sale has enjoyed a terrific run and has further cemented our position as leaders in the ink and toner space among newsagents.

We are flattered that a couple of others are trying to copy the newsXpress model.  This focuses our attention on delivering even better deals backed by more effective marketing.

Four pro-active newsXpress members in the Gippsland area of Victoria have joined forces and recruited newsXpress Marketing Manager, Trent Shields to develop, design and create a Television commercial in their local region to support the current HOT ink! 14 promotion.

newsXpress Pakenham, newsXpress Leongatha, newsXpress Bairnsdale & newsXpress Yarram commenced a TV campaign on the 3rd May with the following advert featuring on programs such as: Sunrise, The Morning Show, Deal or No Deal, AFL Game Day, Sunday Afternoon AFL, Oprah, Ready Steady Cook & Judge Judy.

The advert contains an exclusive end-user offer, with customers going into one of the four participating stores and mentioning the ad eligible to a FREE packet of Gloss Photo paper wiht the purchase of any of the promoted ink cartridges. The stores involved are already reporting excellent sales and customer numbers to support the earlier flyer distribution.

newsXpress members are reporting excellent sales from the latest HOT Ink! campaign.  HOT Ink! has been promoted by close to 1 million flyers into letterboxes as well as a mixture of some local print and radio.   This is bringing new traffic to newsXpress stores.  Each new customer is an opportunity for sales beyond ink.  They are also an opportunity for repeat business – we understand the loyalty of ink customers once they have found a retailer offering what they want at a competitive price.  This is what HOT Ink! drives for newsXpress members.

In-store, HOT Ink! is supported with flyers as well as professional shelf talkers.

newsXpress is proud to be the innovator when it comes to driving traffic for printer ink and toner for newsXpress locations right around Australia.  Our members are banking terrific rewards.

newsXpress Gympie (QLD) is promoting the latest newsXpress HOT Ink! deals on large posters placed on the footpath in front of their business.  The brilliant posters draw attention to hero brand-name ink and toner products which feature in the HOT Ink! #14 catalogue produced by newsXpress and which has just been distributed to a million homes around the country.

Warrick and the team at newsXpress Gympie are demonstrating the importance of markeing by promoting the latest ink deals through flyers, posters in-store and these posters out the front of the shop.   The co-ordinated saturation campaign makes it clear to everyone in Gympie that the best placefor printer ink locally is newsXpress Gympie.

newsXpress has announced a valuable rebate for the latest HOT Ink! offer being run by the business. Supported by an anticipated 1,000,000+ brochure being delivered to homes and businesses, HOT Ink! #14 is more valuable than ever thanks to this latest newsXpress initiative and the support of national brands.

In addition to driving new traffic, as every HOT Ink! campaign does, we are building a better margin story while maintaining an excellent competitive position for newsXpress stores.

HOT Ink! is an exclusive to newsXpress offer. It positions newsXpress outlets as more competitive and better resourced than many other ink outlets. Just ask a newsXpress member how good it is for their business.

newsXpress is proud to be offering free Advanced Photo Paper from HP through participating newsXpress stores.  This free gift is available with the purchase of selected HP cartridges.  This is another example of the value of buying genuine ink and toner for your printer as this offer is not available for grey market products.  newsXpress has regular access to supplier supported deals which add value to sales and deliver better margin to our stores.  This Advanced Photo Paper is one of several examples already this year.

The latest newsXpress exclusive HOT Ink! promotion is driving excellent traffic to participating stores.  Based around brand name ink and toner, we are promoting our HOT Ink! offer through catalogues delivered to close to one million homes around Australia.  This marketing drives new traffic as well as more business from existing customers.

HOT Ink! is a perfect example of the newsXpress difference at work.  Our merchandise team works with key brands such as Epson and HP and our wholesaler to create a campaign with in-store and external elements.  The overall HOT Ink! package helps newsXpress compete effectively with major retailers and win new customers.