newsXpress Canterbury in Maling Road Canterbury has increased the space for ink as part of the newsXpress HOT ink! campaign.

Located behind the counter but very easily seen by shoppers, the ink display connects visually with the HOT ink! catalog promoted to homes in the area and other marketing from the store and newsXpress to drive ink traffic and sales for the business.

The latest newsXpress HOT ink! good value brand name ink and toner campaign is being promoted on TV as part of our commitment to year-round national TV promotion of newsXpress and partner national brands.

The TV advertising supplements the delivery of flyers into hundreds of thousands of letterboxes around the country.  It also supplements the advertising we are running in our latest In Store Offers newsletter which is distributed through newsXpress stores and via email advertising campaigns.

This co-ordinated approach to advertising HOT ink! as key to the success of HOT ink! as is our competitive pricing and our absolute commitment to brand name ink products.

HOT ink! is well established among newsXpress members, delivering excellent new customer traffic with each campaign and reinforcing the offer to existing shoppers who visit.

newsXpress members are enjoying being in the middle of another HOT ink! campaign, driving new traffic and sales through a national campaign being promoted into letterboxes around Australia.

Promoting a good range of ink and toner from HP, Canon, Epson, Brother and Lexmark, the latest campaign continues the newsXpress strategy of supporting national brands with national advertising and marketing.

In addition to promoting HOT ink! through flyers delivered into homes, some of the feature products in the latest HOT ink! offer are being promoted in our In Store Offices Newsletter this month.

With ink accounting for more than a third of all ink sales, regular HOT ink! campaigns are a vital traffic driver for our member businesses.

newsXpress offers a proven and successful ink strategy which delivers valuable commercial outcomes for newsXpress members.

The latest HOT Ink! campaign run by newsXpress has been a terrific success by all accounts, delivering new traffic in pursuit of great deals for brand name ink.  This new traffic is also buying Christmas and other items, leveraging bonus value from this HOT Ink! campaign.

HOT Ink! continued to deliver the benchmark for ink in newsagencies: excellent brand name products at competitive prices, delivering healthy margin and backed by direct mail, online and TV advertising.

From country towns to shopping centres, newsXpress members are making the most of the ink offer through newsXpress.  From ranging advice through to in-store marketing, the newsXpress ink strategy delivers excellent results again!

newsXpress Maryborough offers excellent ink deals for ink shoppers in Maryborough Victoria.

The latest HOT Ink! campaign has further grown ink sales for the business, demonstrating the value of the continuously evolving ink campaign run by newsXpress.

Built around respected brand names, HOT Ink! sees newsXpress stores like newsXpress Maryborough offer quality ink at competitive prices.  This attracts new shoppers some of whom stay with the business for the long term.  HOT Ink! has multiple layers and levers which are leveraged to make the most for newsXpress members from the ink category.

The latest HOT Ink! campaign which is just one week old is generating excellent traffic for newsXpress members based on feedback we have been receiving at our national merchandise office.

With the deal-packed two-page catalogues out, product displays up in newsXpress stores and other local promotions being engaged, newsXpress members are banking excellent results from their positioning in the highly competitive ink space.

Thanks to good buying and professional marketing we have another successful HOT Ink! campaign under way, delivering good results for newsXpress members, newsXpress suppliers and newsXpress itself.

The HOT Ink! campaigns run by newsXpress are considered best practice newsagency marketing, delivering excellent commercial results to participating newsXpress members.

newsXpress locations right across Australia are all set for the latest HOT Ink! catalogue which kicks into life today.  Featuring some excellent deals on ink and starring the exceptional newsXpress customer service experience, HOT Ink! Will drive traffic and sales for newsXpress members.

Our ink catalogues are being delivered to homes and businesses around newsXpress stores to help attract new shoppers to newsXpress stores.

Featuring bonus packs and other offers, the two-page flyer represents excellent value for the ink shopper.  It is a tribute to excellent work by our merchandise and creative teams – sourcing brand name ink at highly competitive prices and packaging the offer in a creative and exciting way to present our businesses as different to your average newsagency.

In addition to promoting ink, the Hot Ink! flyer promotes the newsXpress Facebook campaign, providing another opportunity for people receiving the flyer to connect with newsXpress online.

newsXpress members are promoting this latest offer with professional merchandising of the product, sending flyers to customers by mail and email, placing the flyers out the front of the store and by driving local word of mouth campaigns.

HOT Ink! is an important part of the newsXpress marketing mix.  We cleverly use ink as a way of introducing more shoppers to our businesses … with tremendous success.

newsXpress stores are excited for the new HOT ink! sale which is just a few days away from starting.

Packed with excellent deals around brand name ink, this sale is sure to be another excellent traffic driver from the newsXpress team, delivering new traffic and basket building sales to newsXpress stores.  Participation is optional for newsXpress stores, enabling local decisions to be made on what is appropriate for their business needs.

When it comes to ink there is only one local business to consider: newsXpress.

newsXpress members have signed up for a new HOT ink! ink and toner campaign which is set to kick off in a few weeks.  This latest campaign will continue to excellent success of HOT ink! in driving new traffic for newsXpress members by promoting brand name ink at highly competitive prices.  We know from our years of success with ink that stores which run tis campaign can easily attract new shoppers, many of whom stick to the business not only for ink but also for other products available from newsXpress.

Maffra (in Victoria) shoppers are being treated to excellent deals on ink thanks to the new newsXpress Maffra business launching HOT ink! last month.

With a bigger range of brand name ink and toner now available in Maffra at competitive prices, newsXpress Maffra is enjoying excellent results and the kudos of many in-town who are now saving serious money on their ink purchases.

Well done to the newsXpress Maffra team on embracing HOT ink! and banking excellent results from your efforts.

newsXpress Knox, at Knox City Shopping Centre in Victoria, has stocked up for the latest newsXpress HOT ink! promotion.  Sales have been excellent.  Shoppers are bringing in their flyer to purchase their choice of brand name ink from the flyer … many have commented that the prices are better than nearby outlets such as Dick Smith, JB HiFi, Harvey Norman and Australia Post.

The newsXpress HOT ink! campaign is key to driving new traffic to newsXpress businesses.  It combats the consumer view that newsagencies are expensive.  newsXpress is not expensive.  It is the value place to shop.  Delivering value prices on brand name ink and toner is just one way newsXpress helps its members make this important consumer pitch.

newsXpress Leongatha is making the most of the latest HOT ink! sale not only in-store but through the use of flyers promoting the latest HOT ink! deals to the community.  By offering an excellent range in-store and promoting top brand products to the community, newsXpress Leongatha is knows as the go to place for ink and toner – quality brand name product at competitive prices.  This is important, especially in regional areas.

Thanks to support from three preferred suppliers, newsXpress is delivering choice to members as to where they source ink and toner.  This choice is valued by newsXpress members as it enables smart spot buying.

newsXpress Knox is promoting the latest HOT ink! catalogue with tactical placement of a promotional stand at the main entrance to the newsagency. In the stand is a copy of the HOT ink! catalogue which has also been delivered to homes round the Knox City Shopping Centre. Seeing the catalogue as they enter the shop reminds customer that this is where they can access great deals on brand name ink. It pitches the business as a place to shop for value. This is vitally important given that most consumers think of newsagencies more widely as expensive.

newsXpress uses HOT ink! to actively push back against consumer belief that newsagencies are expensive. newsXpress stores are not expensive. Indeed, as our HOT ink! campaign shows, we offer good value deals and help our customers save money.

newsXpress Fernvale is making the most of the latest HOT ink! campaign with a terrific behind the counter display promoting great value HP, Canon, Epson and Brother ink.

Fernvale shoppers are luck to have newsXpress Fernvale as the place to shop for quality and value based ink.

This behind the counter display taps into the HOT ink! brand, makes shopping safe and shows off ink as an impulse purchase item at the sales counter.

The latest HOT ink! promotion is running in newsXpress stores right around Australia.

In addition to a terrific catalogue promoting the latest HOT ink! campaign which has just started, newsXpress has delivered to stores professional shelf talkers to help drive in-store promotions of the broad range of ink on offer.

We know from past experience that professional shelf talkers help drive sales. They improve the shopper experience, lift the look of the ink department and make product placement easier.

newsXpress provides shelf talkers for HOT ink! campaigns to members at no cost.

Covering the bases and delivering valuable bonus collateral is part of what a good newsagency marketing group does.

Today, June 11, 2011, is the start of a new HOT Ink! campaign across the newsXpress retail network. Our stores are offering brand name ink and toner at competitive prices and with an excellent margin. We are supporting the HOT Ink! campaign with catalogues delivered to homes around newsXpress locations, in-store promotion and a range of other engagement.

Thanks to support from major ink and toner brands and our wholesaler suppliers we are able to deliver a tremendously valuable traffic-driving campaign which sets newsXpress and its members apart.

newsXpress has been running ink campaigns since 2005. HOT Ink! continues to evolve and the latest campaign delivers excellent, valuable and differentiating initiatives.

newsXpress Gatton has refreshed their ink offer in advance of the latest newsXpress exclusive HOT ink! ink and toner campaign which kicks off tomorrow in newsXpress stores right across the country.

Refreshing the range based on local sales trends and in line with advice provided surrounding each HOT ink! offer is something all proactive newsXpress members do, to make the most of each HOT ink! marketing campaign.

Thanks to support from our three supplying wholesalers and national brands such as Epson and HP, newsXpress members are able to offer brand name ink and toner at competitive prices.  Key to success with this is a well stocked and laid out display.

newsXpress members have just a few days to finalise their commitment for flyers to support our next HOT ink! campaign.

In this latest HOT ink! campaign, newsXpress will maintain its competitive position on price while also reinforcing its leadership position on offering access to the latest ink cartridges.

We know from years of experience that direct mail through our HOT ink! flyers is an excellent way of driving growth not only in ink sales but in sales of other products purchased by ink shoppers attracted by the flyers.  The HOT ink! flyers are a key part of successful newsagency marketing.  They attract new traffic, drive new money business and position the business as being price competitive and this encourages shoppers to deliver a deeper and more valuable shopping basket.

newsXpress members … finalise your HOT ink! commitment today.

newsXpress Shoreline in Tasmania has created a compelling ink display built around the successful newsXpress sub brand HOT ink!

Fitting nicely into a corner in the store, the HOT ink! display features the brands at the core of the HOT ink! offer: HP, canon, Brother, Epson and Lexmark.

Promoted regularly through direct mail catalogues, HOT ink! is a tremendous success for newsXpress members right across Australia.

Outside of catalogue promotions, newsXpress members promote the ink offer with local flyers which are accessible through the newsXpress website and using in-store displays like at newsXpress Shoreline.

newsXpress Pakenham has been offering competitive deals on ink thanks to the latest HOT ink! promotion.  Competing with Officeworks and other major retailers in Pakenham, newsXpress Pakenham has been building a reputation as the go to place for ink thanks to excellent customer service. Band name products and competitive HOT ink! pricing.  Selling through quickly, sometimes it is a race to keep up with demand during a HOT ink! promotion.